Nina Payne is the UK’s best Freelance SEO Lady, established in 2008 with 15 years Digital Marketing and understanding Google’s evolving nuances during this decade and a half.
UK's Best eCommerce Freelance SEO Lady Digital Marketing Consultant since 2008
Freelance SEOs work independently, rather than being employed by one specific company, which means I’m always working with multiple UK clients at once on a monthly basis. As an independent sole trader I’m responsible for a large portfolio every month to improve the online visibility of their website, target free Google Featured Snippets and constantly monitor search engine rankings of a wide variety of websites.
When a client leaves me a review or texts me to tell me they are at the top of Google page 1, the feeling is quite indescribable. It’s a mixture of elation with a lot of happiness and pride in my work. My client is making more money and they are extremely happy, win-win relationships are a big drive to encourage myself to communicate effectively with each client in their own, unique way and let them know I appreciate their continued investment with me.
My company began trading in 2008 as a side hustle whilst working as the SEO for Funky Pigeon in Bristol, when you’re employed for 40 hours a week, and commuting for another 10, my daydreams were wishing I could work from home. I’d successfully ranked their website to the top of Google, beating Moonpig on page 1, now that the domain is dominant UK nationwide I’ve kind of worked myself out of a job. What is better than Google page 1, position 1?
SEO Somerset, London to England UK Remote Freelancer
A business idea formed in my mind, I would write a case study about my success, build a website and rank it for “SEO Freelancer UK” and “SEO Bristol and Somerset” to attract local clients. Working for just one domain isn’t too exciting as I’d found out, I’d relish the opportunity to work with a multitude of clients, keeping their websites fresh, and having fun by visiting each new client that signs up.
London SEO clients face the biggest SEO competition as the capital city of the United Kingdom, many businesses were founded before Google was launched in 1998. Maybe you remember the dot com boom, the era of the 90’s that bought us mobile phones and text messaging for the first time. The dot com era of the 1990s refers to the period of economic boom driven by the widespread adoption of the internet and the proliferation of companies, mainly in the United States, that focused on providing products and services through the World Wide Web. This era was characterized by a significant increase in investment in internet-based companies, also known as dot-coms, as well as a rapid expansion of the number of companies launching websites and going public.
During this period, many new businesses were created and went public with the goal of providing goods and services over the internet, and investors were eager to invest in them. The stock prices of many dot-com companies soared as a result. However, many of these companies had not yet turned a profit and were using their stock prices as a way to raise more capital. This led to a bubble in the stock market, which eventually burst in 2000.
The dot-com boom also led to the creation of a significant number of new jobs in the technology and online industries, and many people became overnight millionaires as a result of the high valuations of their dot-com stock options.
In the decades that followed, HTML websites originally built using HTML were slowly fading out to the popularity and ease of using a CMS; WordPress, who launched their CMS in 2003, Shopify in 2006 and Magento in 2008.
Likewise for Birmingham, an industrial city in the Black Country, only an hour away from my home in Weston-super-Mare, the businesses in this area also echoed the history of CMS revolution and evolution. Overall, the dot com era of the 90s marked a significant turning point in the way we live and work and the way we interact with the internet. It has had a lasting impact on the way business and commerce is conducted, and it is considered as the starting point of the digital revolution that the world is currently experiencing in 2023.
SEO Scotland, Wales, England and NI Freelance Consultant
Glasgow is one of my favourite cities in Scotland with the largest population and Edinburgh is further down the list as a large UK city, interestingly Liverpool, Bristol, Manchester, Sheffield and Leeds are above Edinburgh (at the time of writing, 2023) then there’s Kingston upon Hull, Nottingham, Leicester, Sunderland, Southampton, Newcastle upon Tyne, Derby, Wolverhampton and the famous ocean city on the south cost of England – Plymouth.
I’ve even been to Cardiff, Dublin and Belfast for in-house SEO training days!
Independent Technical SEO Problem Solver - Google Analytics 4 and Search Console Data Mining, Resolving Manual Penalty.
My target clients are Digital Agencies, SME’s. small businesses and sole traders who want to hire a freelancer for a couple of hours a month without the huge fees. The majority of my portfolio have worked with me for over five years, some clients have been working together with me for over a decade.
I’m hired for a lot of one-off projects, to problem solve, data mine and fact find in the back end of a website from the view of all Search Engines; Bing, Google and Yahoo are the three big names that bring in revenue to Great British business located in the United Kingdom.
In my 15 year career I have successfully tackled no less than four Google Manual penalties for bad neighbourhood backlinks, this used to take around 2 weeks a decade ago, the latest case study I led actually took longer than 6 months before resolution. Please be patient with your experienced Search Engine Optimisation consultant you hire!
A manual penalty is applied by human reviewers at the search engine, as opposed to an algorithm, after a review of the website.
The website owner will receive a notification from the search engine explaining the penalty and the reason why it was applied. A toxic backlink Google manual penalty is a penalty that is applied to a website by a search engine as a result of having a large number of low-quality or spammy backlinks pointing to the site. This is very serious.
Negative SEO can also result in backlinks that point to a website from other sites, as they are used by search engines to determine the relevance and authority of a website. However, having too many low-quality or spammy backlinks can be seen as a sign of manipulative link building practices, and search engines will penalize the site by lowering its search engine rankings or removing it from their index entirely. There’s only been one case of NSEO that I’ve handled and I’m proud to say I’ve got a 100% success rate with Manual Penalties, NSEO and Toxic backlink Google disavows.
The best backlinks are the ones that you don’t ask for, when people find your content and republish on their blog, with a valuable source back to your original article, so writing with flow and accurate details and proven case studies is a key flair when writing for someone else.
My business will never scale up, I prefer the autonomy of being a sole trader and as an older lady, experience does come with age in terms of confidence when dealing with different personalities.
The flexibility of freelancing leads me to feel highly motivated to manage my lovely clients, every daily interaction is a joy and a positive experience.
The greatest solution small business owners is my exclusive refund offer, when you hire me for a one hour Zoom consultation I’ll refund the cost against your SEO Booster invoice.
Search Engine Optimisation Tips for UK Small Business
What are the top 3 tips you’d give to anyone looking to start, run and grow a business today?
1 – If you are thinking of building a website do not wait to hire an SEO after it’s live, a high percentile of business owners aren’t aware that a website Developer is not an SEO; they are two totally different nice skill sets. Sometimes you can find a unicorn but they are difficult to hire (always busy) and very expensive (high hourly rate) so from a specialist point of view you’ll need an SEO at the design stage of the website for Google ranking benefits before the website launches.
2 – It’s possible to hire an SEO after your company website has been live, ! love it when you’ve had no previous SEO work as this means I’ve got carte blanche to deploy my methods direct in the back end and make a difference in just 30 days.
3 – If your business website isn’t ranking, usually it’s down to size. Low pagination websites require new, fresh content, usually in the style of a monthly or bi-monthly blog post. If your website isn’t ranking to Google page 1, hire an SEO copywriter to write enticing sales copy for your business.