Google Confirms Broad Core Algorithm Update: The Facts & Advice

Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out.

The WebmasterWorld forum has been filled with discussion about the changes. Original SEJ article here.

Let’s explore what Google changed, will it last and what you should you do.

Google’s Official Statement

The purpose of Google’s official statement was to communicate four insights:

  1. Confirmation that an algorithm update happened.
  2. Confirmation that this is a major algorithm update.
  3. Communicate that the change was to improve how Google matches relevant results to search queries.
  4. Sites that lost rankings did not lose rankings because of poor quality.

Here is Google’s official statement:

https://twitter.com/searchliaison/status/1024691872025833472?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener

Google’s Follow-up Statements

Google’s Danny Sullivan followed up with an additional statement to answer a question asking for more specifics.  Danny Sullivan declined to issue specific guidance on what to fix. And really, how could he when Google insists there is nothing to fix?

Sullivan’s first follow-up statement:

https://twitter.com/dannysullivan/status/1024771254501306369?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener
His second:

https://twitter.com/dannysullivan/status/1024771615265980417?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener
Third:

https://twitter.com/dannysullivan/status/1024890659277164544?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener
Fourth:

https://twitter.com/dannysullivan/status/1024905915114221568?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener


The Meaning of Google’s March Tweet

The purpose of the March tweet announcement was to draw a distinction between a daily improvement that targets a specific area and the more significant broad algorithm updates that affects the entire algorithm.

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year”

And more importantly, the guidance issued was in regard to how to respond to these updates.

Here is the text of the follow-up tweet from March explaining that a drop in rankings does not mean there is something to fix in the site that lost rankings.

“There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”

Presumably that statement was to head off opportunists in the SEO community who might use the update as a way to advance the idea that there are specific quality issues that explain the ranking drops.

 

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