Find Google Analytics GA Universal Tracking ID Link Search Console

November 2020 – I had a new client who was creating a new Google Analytics account for her website and she asked me for help. When she created the account the only option that appeared to be available was to create an account with a Measurement ID (which begins with “G-“) instead of the old-style Universal Tracking ID (which begins with “GA”).

Both of us spent a couple of hours on the internet searching for a solution until I stumbled across how to do it – when you are at the ‘Create new account’ screen the Universal Google Analytics code is below the fold. You have to scroll down the page and you will see it as a secondary option greyed out, here is where you select to get your new GA code.

Now it’s time to link your Google Analytics to your Search Console account

First of all you need to verify your website in Search Console – When I meet a potential new client at some point I’ll be conducting a Google audit and need Google Analytics and Google Search Console access. Most website owners have Google Analytics already installed, but a high percentage of website owners have issues with Search Console

Here’s a list of the common findings I usually find – how many apply to you?

  1. The website is not verified in Search Console at all
  2. The website is verified however the domain is HTTPS and only HTTP profile has been verified
  3. The website is verified however it’s not linked to Google Analytics
  4. There are no IP filters in place to exclude your website visits, therefore inflating visitor data figures

Sign into Google and Verify Your Website in Google Search Console

Here’s the link to begin:

Tip: What I do is have my website open in a tab on my home page so I can copy and paste the URL to avoid errors in manual typing, especially as there needs to be 4 versions added.

You can drop down in the top left hand corner if you already have properties in your Search Console account – this is where to add a new property

Here’s the next screen:

Once you have copied and pasted your website URL into the URL PREFIX box, you can hit CONTINUE.

Using Auto-DNS to verify in search console

In September 2019 there’s a new Google feature as outlined in the Google Webmaster DNS blog post, for the purpose of this blog post we will use the regular URL prefix method.

Using Google Analytics to Verify in Search Console

The next screen you will see is this one where you select GOOGLE ANALYTICS as the quick and easy method to verify

Click the drop down arrow at the right hand side to expand the panel:


Yes, it really is as simple as that. Hit ‘VERIFY’

Link your Search Console with your Google Analytics Account Next

Login to Google Analytics > Menu settings (bottom left hand corner, gear icon) you see 3 menus. Choose the middle menu and scroll down to the white ADJUST SEARCH CONSOLE button at the bottom of the page:

This is the next screen you will see:

The new window that opens automatically looks like this (as of May 2020)

Swap tabs to go back to Google Analytics once you have completed that step and this is how it looks:

That’s it – you’re done!

How To Add Someone To Search Console to View Your Data

Step 1: Once you are on the main welcome screen, navigate to SETTINGS on the bottom right hand side and navigate to USERS AND SETTINGS.

Step 2: On the top right hand corner is a blue ADD USER button, go ahead and click this.

Once you have clicked ADD USER here’s the field that needs completing with the address of the person you are allowing access:

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    Sales and Marketing experience since 1999, specific SEO skills since 2004. Owner of SEO Lady Ltd providing Internet Marketing to companies in UK and internationally in a broad range of industries. Small Business Specialist, onthly eCommerce digital marketing, and Search Engine Optimisation one-off projects such as domain migration or how to retain Google rankings when a complete website redesign is in the planning stage.

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