Google SEO Ranking Shopify Case Study 2021

Rumsey’s is a family-run business specialising in handmade chocolates, moulded figurines and chocolate truffles. Founded by Nigel Rumsey, initially, he had trained as a pastry chef and used his skills to create his first batch of chocolates as a test. This was the turning point in his career as his handcrafted chocolate creations were a huge hit with his panel of taste testers (friends and family – the most honest of people to ask for feedback!).

Shopify Target Search Phrases for Google Ranking at Christmas 2020

I had been conversing via email with Kate Rumsey in early 2020, we kept in touch whilst I worked on a 6 month SEO Roadmap journey of Google ranking and setting KPI’s for the agreed choice of keywords and search phrases to benchmark and demonstrate progress as each month passed.