SEO Case Study 2020 eCommerce – Designer Lorna Syson

If your eCommerce website is buried deep down in SERPs (Search Engine Results Pages) whether this be in the Google, Bing or Yahoo search engines you’ll need consistent and regular SEO work every month. See below for screenshots of the revenue curve. Most online shops are targeting the UK as a whole – additionally providing a global delivery service worldwide – so it’s crucial to nail your SEO from the basics to the technical aspects.

Monthly SEO Services for eCommerce – Hire Me for 8 Hours

The winning technique that I have established is offering block bookings twice a month for 2 half days at 4 hours per session. This is how I have identified a solid routine. WordPress, Magento 2 and Shopify are the 3 powerhouses in the eCommerce platform industry, I’m very familiar with the backend and navigating around global settings so you’re in safe hands. Google trusts websites over 2 years of age so new domains/websites will be at a disadvantage compared to your competitors who have an old domain and have been implementing SEO methods for a number of years. Don’t lose hope! Contact me today for your free Google Analytics and Search Console audit.

Near Fourfold Revenue Increase in 3 Months – Google Analytics Data Below

WordPress eCommerce Case Study March – May 2020  Lorna sold £840 worth of interior design products in January 2020 and Google Analytics data reported just over £3,000 website revenue in May 2020. Lorna does not use Google Ads so the income revenue is from organic, natural search engine rankings. This is a 375% increase.


Sales and Marketing experience since 1999, specific SEO skills since 2004. Owner of SEO Lady Ltd providing Internet Marketing to companies in UK and internationally in a broad range of industries. Small Business Specialist, onthly eCommerce digital marketing, and Search Engine Optimisation one-off projects such as domain migration or how to retain Google rankings when a complete website redesign is in the planning stage.

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