SEO Courses and Training Tailored To Your Website
A full day SEO and Social Media training course can be delivered in house at your office by myself nationwide throughout the UK. Somerset-based most of my clients are in the South West and Wales, however I have delivered training as far afield as Ireland (thanks Easyjet!).
Every website is unique therefore it follow that training is bespoke to your company’s industry and target audience. The SEO course is specifically designed to help you make more money online, gain more traffic and increase conversions.
Here’s a generic schedule to help you understand how comprehensive and intensive the programme is:
SEO Course Basics
Introduction: How search engines view relevance in websites and webpages
Homepage: How to optimise your homepage and avoid using your brand name
Meta: Meta titles, meta description and meta titles easily explained, be unique
Headers: Just like a newspaper your homepage and landing pages need a H1 headline
Images and Alt Tags: Google can’t read images, learn how to use Alt tags in 3 minutes
Google Analytics: Training on how to interpret data and what a good Bounce rate is
How do I make Google like my site?
Verification: Linked Google Analytics and Google Webmaster Tools
Google+ masterclass verifying your website with a 100% complete profile
Google Analytics overview: How to make the most of Admin settings
What is linkbuilding?
Discover the best places to create online profiles to link back to your website
You will learn the best way to find new industry relevant websites to backlink from
On the day a list will be provided to give you a head start and homework to take away
Sharing is Caring
Social Media – whether you have accounts or you need help setting up online profiles on this course I’ll show you how easy it is to connect with potential customers online.
Competitor research – see how others conduct themselves online and establish how successful they are. Some companies are very corporate, and may just use Twitter to tweet industry relevant news articles and facts. Other companies offer giveaways and engage with followers in a much more casual fashion. Which would you be?
Personal interaction – there are a few automation tools available to schedule updates, personally I prefer interacting with a human online, often people buy into the person behind the social media account, rather than the brand. Stand out from your competitors! Discover how an automatic Twitter newspaper can attract new followers on a daily basis at no charge.
What do I talk about?
We will spend time understanding the fundamentals of your business, what your goals are and ultimately how to make money by chatting socially online, how to build followers with a proven social media strategy.
How much time do I spend online?
You will be provided with a simple calendar month reminding you that a few minutes a week can be diarised around your normal day to day duties.
Feedback and Support
30 days on call support. I will actively follow you online from my social accounts and give you feedback periodically so you don’t feel alone. Your feedback is also appreciated on what you have implemented as a direct result of your training.
The full day will begin at 9am and will finish at 4pm. For available dates send me a message.