I wrote this 1,900 word blog post in 4 hours and I was aiming for the search phrase “All SEO Company in Bristol” as I noticed for the last few months in Google Analytics that there were people searching online for those words. Before you start writing for Google search you must decide on a phrase beforehand. Go to Chrome Incognito (or Safari private browsing) and search for your phrase and note down your position. For example, before I wrote this article I searched online for “All SEO Company in Bristol” and I wasn’t ranking in the first 10 pages of SERPs.
Take a look at today’s SEMrush Google Algorithm status below, on the left hand side you will the the categories that are most affected which means volatility and SERP ranking positions will have the most potential to either drop in Google, or bump up a page to a higher position.
Interior design website – Lorna Syson is a freelance wallpaper designer whose products are stocked by John Lewis UK Nationwide, including Great British bird designs like the RSPB teal blue lampshade in my front room. My cat’s name is Ozzie – who is affectionally referred to as my Office Manager.
Lorna Syson and I began to work together in early 2020 and in the space of 4 months her revenue smashed previous monthly turnover. Read my eCommerce WordPress Google Ranking Cade Study.
Here’s a run down of some important ranking factors, both on-page with content sculpting, to off-page with my exclusive Video SEO backlink strategy.
Here’s a brief roadmap of your SEO journey and cost breakdown:
What is SERPs? SERP is an established acronym in SEO circles, quite simply, it stands for “Google Search Result Page” so when you type “SEO Lady” into Google, this search term will display results. Of course, everyone wants to be at the top of SERP on Google page 1.
If you’ve got a new domain under 18 months of age it’s unlikely you’ll be ranking without employing an SEO you should get yourself a verified Google My Business page and keep it updated at least monthly. if you’re not sure what a Google Business listing website is, the URL will end in business.site – Here’s mine: seolady.business.site
The Google search results page is the top “home page” for your business and reputation. When Google detects a search is about your brand name, it provides a summary of the key information about your business, plus your profile is prominently displayed on the right-hand side of a desktop computer.
Searches on mobile phones will simply show your Google My Business account, however, on landscape tablets and large screen devices like a laptop, will serve you with additional company information and Google blog posts. See my reviews and current blog posts by searching for “SEO LADY” and you will see something similar to this on the right hand side of your screen:
When COVID-19 hit the UK in March of 2020, it didn’t take Google long to systematically mark a vast percentage of businesses as “Temporarily Closed” which in principle is logical. If your business stayed open and Google had automatically marked you as closed, it’s easy to login to your GMB (Google My Business) account and manually override. It’s also logical that business owners who don’t have the knowledge, or the time to keep on top of their GMB listing then the people that had this knowledge would profit at the expense of your bottom line.
GMB Examples of 2020 – My personal experience
Back in 2013 I was certified in Google Analytics and Adwords (now Google Ads) so I’ve been in the game a long time. I’m celebrating my 50th birthday in 2021. I’m one of those girls that’s always got access to the internet in my hands. I may not reply to your email at 5am, so don’t be surprised to receive a notification on your phone that the SEO Lady has been in touch. If you would like some one-on-one training then how about Zoom Video training?
I have been training people over Skype and Zoom using screen sharing for 12 years. I offer this specific service to people who want to book an SEO or Marketing training course at short notice or Google Ads landing page optimisation and content writing for maximum conversion rates.
Send me your website URL for a free audit
Delivering an SEO training day recently, I had a question about Google Analytics training. I asked what the goal was, and the short answer was “I don’t know. I just don’t understand Google Analytics. I want reports to show me sources of traffic, how people buy and why people buy”
Book a few hours with me and I will demonstrate in an easy to follow session how to understand Google Analytics, setup automatic email reporting from a custom dashboard, how to set up that dashboard in the first place with all your favourite features, and ensure you have your accounts setup correctly – including linking to the correct Google Webmaster Tools property.
WARNING: Never set up an Adwords account for the first time DIY. Over 7 years 100% of all my clients that have tried Adwords themselves have WASTED MONEY by not following the correct procedure to target relevant traffic, paying for irrelevant clicks that do not convert.
I offer a paid traffic content writing writing service and Google Ads account optimisation at a cost of £70/hour. One landing page for paid traffic conversions takes between 2-3 hours depending on the industry.
The hourly Zoom/Skype training rate is £70/hour and all Zoom/Skype training sessions include a 7-day follow on email Q&A support. As it’s impossible to predict how much time you will need I will invoice after the session is complete, email over a summary of our conversation, reports from Google and a list of tasks for your homework for us to work on together.
Adwords isn’t right for every website. Research before you hand over your payment details.
Google says out of 100 clicks that 3 people on average will convert – e.g. Pick up the phone to call, or send an email enquiry, or make a purchase.
Therefore the services you want to advertise you should be aware of the Adwords costings per conversion. Below is a rough estimation:
Essentially 50p per click x 100 clicks = £50 so it follows that 3% of people should convert so £50/3 = £16.70 cost per conversion (sale). Some clicks are £2 each = £50/ conversion.
Some reasons why Adwords does not convert include:
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