SEO Statistics Every Marketer Should Know About in 2015

SEO Statistics for Search Term and Keyword Choice

These stats are sourced from various studies found around the web, all of which provide unique ways to hone your SEO skills.

50% of Search Terms are Longer Then 5 words

Are you only targeting short search terms with 2 keywords? Reconsider that strategy. According to my research and experience studies spanning more than a decade, half of all searches contain many keywords. Remember that if you are targeting a 2 keyword search term like “SEO Freelancer” you will need to start long and aim for short over time.

Local searches lead 50% of mobile visitors to visit stores within one day

This is nice to know if you’re a brick and mortar location. Optimize your site for mobile search, and lead users through the funnel until they end up at your door!

Source: Search Engine Land

57% of B2B marketers say SEO has the biggest impact on lead generation

Now this is an important stat to take note of. Not social, not email, not WOM. SEO has the biggest impact on lead generation.

Source: NewsCred

Search is the starting point for 60% of travellers and tourists

Are you a travel blogger? Good news, your audience loves to search!

Source: Search Engine Watch

81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”

Let’s be honest, we all kind of knew this information the whole time. EVERYONE goes online to search before they consider a major purchase. Make sure your products and services are easy to find and that they answer your customer’s questions. If your site does that, you’ll be in good shape.


Search is the #1 driver of traffic to content sites, beating social media by more than 300%

Social great, but search is better. Rather than making social the focus of your strategy, consider it a tool to help with search.


60% of all organic clicks go to the organic top 3 search results

Makes you want to be on page 1, right? If it’s at all possible, you need to strive to get to the top 3 results to truly maximize your leads from search. If it’s simply not possible for a particular keyword, move on to another and focus on it.

Source: HubSpot

66% of best-in-class companies involve search in their content creation process from the beginningWant to be best-in-class? This is how you get it done! Make search a priority from the get go and you’ll have results that last a lifetime.

Source: Contently

Companies that blog have 434% more indexed pages than those that do not

Think you can’t afford a blog? This stat says you can’t afford not to. Creating content that is optimized for search is of absolute importance. Get started today to start increasing your business’ searchability.

Source: Search Engine Land
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Sales and Marketing experience since 1999, specific SEO skills since 2004. Owner of SEO Lady Ltd providing Internet Marketing to companies in UK and internationally in a broad range of industries. Small Business Specialist, onthly eCommerce digital marketing, and Search Engine Optimisation one-off projects such as domain migration or how to retain Google rankings when a complete website redesign is in the planning stage.

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