Zoom SEO Consultations have taken a steep increase and have overtaken Skype as the most popular platform for communicating effectively with friends, family, and clients since lockdown 2020. There are loads of benefits working together with Zoom to fix any of your website issues.
My first rebranding and domain migration was for Funky Pigeon back in 2008. Their old domain was remind4u.com and I learned the process using the Google Change of Address tool together with tracking their page 1 rankings in comparison to Moonpig.
The time it took for me to achieve Google page 1, position 1 rankings for them was 11 months full time at 40 hours a week. Let’s say for arguments sake my salary was around £21,000 so this put things into perspective for you in terms of cost.
This blog post is a case study that I published on an SEO UK Forum.
I’d 301 redirected seolady.co.uk to 1weekseo.co.uk, once I had the new branding logo and creatives I was ready for the switch from 1weekseo.co.uk to seolady.co.uk. At the same time I was installing SSL/HTTPS so it was a 2 birds 1 stone scenario.
To ensure you know 100% that you have retained rankings, first of all, you need to benchmark your current search phrases in Google (I use a spreadsheet and search manually, I don’t use tools to track my keywords). Once this has been completed then you should verify both domains by uploading an HTML file to your website from Google Search Console.
In my case, I swapped the domains over when they were both verified, as I’m not eCommerce all my URLs stayed the same. I then completed a Google change of address from my old domain to my new one and asked for a crawl (Now called ‘URL Inspection) on both domains and also both sitemaps.
I proceeded to create new blog posts on my new domain and continued my SEO work on my target search phrase “SEO Freelancer UK” and after 18 months I nudged up from Google page 2 to page 1.
Your Google ranking positions will fluctuate for the first 2-3 weeks, so relax. If a search phrase completely bombs down several pages in SERPs then something’s not been carried out correctly.
Read my Website Redesign Migration SEO Case Study from 2015 in an identical situation of a platform migration from antique coding to WordPress which was eCommerce, exactly the same routine as usual, except for this time we ran into trouble. The client and I had benchmarked around 30 important ‘money phrases’ with 1 specific search phrase which bought in the most wonga.
Whaddya know, the developer I worked with completed the migration EXCEPT one category URL had changed, if you guessed it was the number 1 primary money phrase then you get a prize.
As a remedy I implemented a 301 redirect as standard and asked for a recrawl. If I remember correctly it took around 10-14 days to get back to Gpage1, pos 1 for the money phrase.
At present, I have a niche dog trainer who bought her name as a domain around 12 years ago, she recently had a rebrand because she’s released a niche dog training book and used a 9 month old domain and her rankings have dropped. I completed the process of verifying her old domain (checking the stats she has some lovely niche backlinks) then once again used the Google change of address tool.
This was from September 2020 – a 225% traffic increase week vs week in Google Analytics
This is the most popular Small Business booking, to straighten up missing, incomplete, or completely incorrect Google Analytics and Search Console settings.
I’ve had Zoom and Skype consultations with clients from Nigeria, Germany, Spain, France, Thailand, Ireland, and Mansfield so booking a remote SEO consultation is easy wherever you live.
In advance of our consultation, I will run a Google audit and prepare notes in advance of our chat. Here I will identify issues that need fixing and prepare questions for you. I also identify areas for improvement based on your Google Analytics and Search Console data. We both enjoy a Q&A session and if you like, I can record our Zoom meeting and shared screen progress as a video.
Ever heard of an SEO Roadmap? This is a timeline of tasks in order of priority and the milestone journey we both follow.
An SEO Roadmap can only commence when your target Search Engine search phrases (a search phrase is a combination of keywords followed by geographical areas for local services, or just ‘UK’ if you are a Great British company selling online. Claim your Free Google Audit today.
Is Google Analytics installed? Yes
Is the website HTTPS? Yes
Is the site verified in Google Search Console?
Are Google Analytics and Google Search Console linked together to the correct domain?
Is Google Analytics configured to the correct URL?
In Basic Settings is the Currency setup correct to £British Pound?
In Basic Settings is the checkbox ticked to block known bots?
Is your IP address blocked in Google Analytics to show only visitor’s clicks?
Any goals set up? Perhaps for your Contact Form completion, or when a sale is complete
It’s a 50/50 chance that clients will contact me in advance of migrating an eCommerce platform, or whether they cry for help following the migration and have discovered their revenue has significantly been reduced, organic traffic is at an all-time low overnight and all of the money keywords and target search phrases for products have bombed.
If you are the latter and I’m here to pick up the pieces, this will take between 4 weeks, 4 months or in more complex cases, an unknown amount of time (rare).
As this is a short blast of intense work, time must be scheduled in advance with all parties being available to work together. I’ve been recovering dropped rankings in these situations for over 6 years and across a variety of platforms, Magento, WordPress, Shopify and custom HTML.
Please note: In some cases the one-off fee and 2 week timeframe is enough. Every website is unique so some websites may require additional SEO in a highly targeted fashion, specifically concentrating on the revenue search phrases that have dropped as a priority.
Send me a message today explaining your situation and the remedies you have already tried.
Recently I have noticed an uplift in the number of clients contacting me for advice in moving from an old domain to a new one. Google doesn’t trust domains until they are 2 years of age, so by swapping domains from an aged one (say 10 years old) to a new one (You’ve just bagged a new one) it’s a 100% given your rankings will bomb and you will disappear from SERPs for phrases that used to rank high on Google page 1.
It’s all about the revenue, making money online isn’t easy, with time and many hours work to demonstrate a success online it’s critical to have a step by step plan in place during the migration process which involves Search Console tools specifically for this purpose.
So, you have an online store and you are going mad because your competitors are ranking higher than you for the same product keywords, time to hire me for a Google audit (99/100 clients fail my audit) and we can chat over Zoom or Skype.
What issues or problems are you having with your website? Whether you haven’t had an SEO before, or have hired a beginner or cheap SEO which has resulted in a Google rankings drop – to having had a redesign and you’ve seen a drop in Search Engine positions or you’ve recently launched a brand new website – I’m here to help.
Here’s a selection of my latest reviews and customer feedback when working with 2020 lockdown in mind! Contact any of the clients you see whom are associated with my work.
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