The feeling of taking on a new client via your website contact form is a positive and validating one, when a famous brand of chocolatiers get in touch for SEO help, well, what’s not to love about fresh, handmade chocolates?
Rumsey’s handmade chocolates were established in the 1980’s and are a proud family-run company boasting 2 cafes, one in Thame and one in Wendover.
In the series of Midsomer Murders, the ‘Picture of Innocence’ episode featured Rumsey’s Chocolaterie in Thame located in the heart of the fictional village of Luxton Deeping. When filming was taking place, Rumsey’s chocolate cafe was transformed into Madrigal’s camera shop.
Fun fact: Rumsey’s Thame chocolate cafe hosted both John Nettles and Neil Dudgeon as the show’s lead character Chief Inspector Barnaby. When the filming was complete, the founder and master chocolatier, Nigel Rumsey, created a brand new recipe of the “Barnaby Bun” in celebration – and it’s still on their menu today.
I’m sure you’re already aware of the search term I’m ranking for on page 1 of Google, this is a big wow factor for many prospective clients, if I’ve done that for myself, she can do it for me, kind of thing.
Rumsey’s Handmade Chocolates is a family-run company, we were established around 20 years ago. We now have two chocolateries where you can see the fresh handmade chocolates being made, whilst enjoying a hot chocolate or something delicious to eat.
We had been selling our chocolates online for a couple of years but in 2020 this become even more important. We wanted to promote that our chocolates could be ordered on our website to be sent by post, and searched online for an SEO Freelancer as opposed to a Digital Agency as we wanted someone who was highly specialised.
We found Nina at the top of Google rankings.
Sometimes a client will genuinely have no idea where to start, and this was Rumsey’s. Historically, they have attracted good footfall in both chocolatier cafes, and as a result, have sold thousands of chocolates to take away over the years. With Lockdown #1 in March 2020 the family held an urgent business meeting, and with very good reason.
November/December 2020 – The client was extremely keen for me to work as soon as I possibly could. There was a high sense of urgency to cash in quickly on the Christmas chocolate keyword related traffic.
Before work starts a list of search phrases was compiled. Then, I taught the client how to benchmark:
You can see below that before SEO work started the date was the 12th November, 2020 and the Google rankings were benchmarked on this date.
Compare them with 4th December 2020, or if you fancy – check them yourself today! You’re looking for the domain www.rumseys.co.uk
|Handmade Christmas Chocolates Delivered UK||n/a|
|Artisan Christmas Chocolates Delivered UK||n/a|
|Handmade Chocolates UK||n/a|
|Handmade Christmas Chocolate Gifts UK||n/a|
|Artisan Christmas Chocolate Gifts UK||n/a|
|Handmade Chocolate Father Christmas||n/a|
|Chocolate Father Christmas||P1, pos 7|
|Handmade Christmas Chocolates UK||n/a|
|Artisan Chocolate Santa UK||n/a|
|Handmade Chocolate Santa UK||n/a|
|Handmade Christmas Chocolates Delivered UK||P1, pos 2|
|Artisan Christmas Chocolates Delivered UK||P1, pos 1|
|Handmade Chocolates UK||P1, pos 9|
|Handmade Christmas Chocolate Gifts UK||P1, pos 2|
|Artisan Christmas Chocolate Gifts UK||P1, pos 1|
|Handmade Chocolate Father Christmas||P1, pos 1|
|Chocolate Father Christmas||P1, pos 2|
|Handmade Christmas Chocolates UK||P1, pos 2|
|Artisan Chocolate Santa UK||P1, pos 1|
|Handmade Chocolate Santa UK||P1, pos 1|
The client is specifically targeting keywords including Handmade, Artisan, Fresh together with seasonal searches such as Christmas, Valentine’s Day, Mother’s Day, Easter Eggs, Father’s Day, Halloween and Christmas / New Year.
When I speak with clients about Shopify eCommerce Google Ranking and SEO, they always want to know “How exactly do you do it, Nina?”
Here’s the answer:
It’s all about on-page SEO, whether this be a collection page or a blog post, and the home page, the page architecture for Google ranking is more or less the same across the board.
A page or a collection is an evergreen page. Your core product lines, your stock items for sale, this is always going to be around; hence the term ‘evergreen’.
When compared to a blog post – often referred to as news – this is date or time sensitive. For example, a blog post can be about Valentine’s handmade chocolates and it’s only valid for a couple of weeks in advance of February 14th.
Using any Shopify theme, the SEO best practices are always idential for on-page targeted Google ranking exactly the same as I would rank a website in WordPress or Mangento 2 for example.
Before you start to write content decide on the target search phrase and keyword order
Well, this is the end so I guess the only thing left for me to do is try to persuade you to pay me to help with your Google rankings with my proven Shopify eCommerce case study. If you want to email anyone from my client reviews list, can ask honest questions and get an honest response.
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