DIY Video SEO 2025 Step by Step Guide: How to Use Google Trends for YouTube Trending Hashtags
To ensure your VideoObject SEO Schema structured data is eligible for use in Google Search, adhere to the general Search Essentials and structured data guidelines, as well as video indexing requirements. Avoid using techniques that violate structured data guidelines, as this may result in a manual action.
For livestream videos, follow the Livestream guidelines and use the Indexing API to notify Google about the start, end, and any changes to the livestream. Additionally, consider using the Clip and SeekToAction guidelines for marking timestamps on YouTube videos.
When adding the BroadcastEvent to livestream videos, avoid using vulgar or offensive language in the structured data.
| Property Name | Data Type | Description |
|---|---|---|
| name | Text | The title of the video. Make sure to use unique text in the name property for each video on your site. |
| thumbnailUrl | URL | A URL pointing to the video’s unique thumbnail image file. Follow the thumbnail image guidelines. |
| uploadDate | DateTime | The date and time the video was first published, in ISO 8601 format. We recommend that you provide timezone information; otherwise, we will default to the timezone used by Googlebot. |
| contentUrl | URL | A URL pointing to the video file’s actual content bytes, in one of the supported file types. Don’t link to the page where the video lives; this must be the URL of the video file’s actual content bytes itself. We recommend that you provide the contentUrl property, if possible. This is the most effective way for Google to fetch your video content files. If contentUrl isn’t available, provide embedUrl as an alternative. |
Huge SEO accounts with a voluminous following don’t give the megaphone yelling individuals in Weston-super-Mare a chance at gaining traction. That’s cool, help me out by inviting me to be a podcast guest, or a conference speaker. You can help amplify my voice – I’ll even write a unique guest post for you.
DIY Video SEO 2025 Step by Step Guide: How to Use Google Trends for YouTube Trending Hashtags
In today’s digital landscape, harnessing the power of trending hashtags can catapult your YouTube content to new heights. If you’ve ever wondered how to tap into current trends to boost your video’s visibility, you’re in the right place. This guide will teach you how to use Google Trends to discover today’s trending hashtags, so you can swiftly create a two-minute short that captures additional traffic and sells more eCommerce products. And yes, a reaction video infused with British sarcastic humour might just be your golden ticket.
Understanding Google Trends for Effective Video SEO
Google Trends is a powerful tool that allows you to see what the world is searching for in real-time. By analysing search data, you can identify trending topics and tailor your content accordingly. It provides real-time data to keep you updated with the latest search trends, offers geographical insights to discover what’s popular in specific regions, and reveals related queries to help you find out what else people are searching for. This wealth of information enables you to craft content that resonates with your target audience and stays ahead of the curve.
Finding Trending Hashtags to Boost YouTube Visibility
To catch the wave of what’s hot right now, begin by navigating to the Google Trends website. Explore the “Trending Searches” section to view real-time data on what people are currently interested in. You can filter these trends by category to focus on topics relevant to your niche. Take note of the keywords and phrases that are gaining momentum—these are the hashtags that can boost your video’s visibility when used effectively.
Creating Engaging Content with DIY Video SEO Techniques
To effectively catch the coattails of a trending hashtag, it’s crucial to produce superior video content that stands out. Start by crafting a compelling 2.5-minute short that aligns with the trending topic while highlighting your eCommerce products. Focus on delivering high-quality visuals and clear audio to enhance the viewer’s experience. Incorporate engaging storytelling techniques, and don’t hesitate to infuse your content with British sarcastic humour to make it more relatable and entertaining. This approach not only captures attention but also encourages viewers to watch till the end and share your video with others.
To jump on the social media trend train, leverage popular marketing methods that amplify your reach. Collaborate with influencers who resonate with your brand and the trending topic to tap into their follower base. Utilize platforms like TikTok and Instagram Reels, where short-form videos thrive, to share snippets of your content using the trending hashtags. Engage your audience by creating interactive elements such as polls, challenges, or Q&A sessions related to the trend. Cross-promote your video across all your social media channels, and encourage your followers to like, comment, and share. By being proactive and timely, you can maximize visibility and ride the wave of the current social media trends effectively.
Scriptwriting Tips for SEO-Friendly YouTube Videos
Crafting a script that is concise, witty, and engaging is paramount to capturing your audience’s attention. Begin with a compelling hook that grabs viewers in the first few seconds—perhaps a quirky observation inspired by current trends or a tongue-in-cheek comment on a viral topic. This immediate engagement is crucial in retaining viewers who might otherwise scroll past your content.
Deliver value by providing insightful commentary or entertaining narratives that resonate with your audience. Incorporate elements of British sarcastic humour to add a distinctive flair to your video. For instance, poking fun at a peculiar news story or offering a satirical take on a popular event can make your content more shareable.
Optimising Your Video with Schema VideoObject for Enhanced SEO
Optimisation is key to ensuring your video gets seen by the right audience. By fine-tuning specific elements, you can significantly enhance your video’s visibility on YouTube and other search engines.
Title Tags with Targeted Keywords
Your video’s title is the first thing viewers and algorithms notice, so it needs to be both enticing and keyword-rich. Craft a title that includes your main keywords and clearly conveys the value of your content. For example, “How to Use Google Trends for Viral YouTube Hashtags – Boost Your Sales Today!” combines trending topics with a compelling call-to-action.
Description Tags with Relevant Hashtags
The video description is another crucial area for optimisation. Write a detailed description that includes your main keywords and relevant hashtags. Start with a brief overview of your video’s content, then expand with additional information that provides value to the viewer. Don’t forget to include links to your eCommerce products or related content.
Including keyword-rich anchor text in your descriptions can further boost SEO. By optimising your title and description tags effectively, you increase your video’s discoverability, ensuring it reaches the right audience and maximises engagement.
Implementing Schema VideoObject markup can also enhance how search engines interpret your video content, improving your chances of appearing in rich snippets and increasing click-through rates.
Promoting Your Video Across Multiple Platforms
Don’t leave your video’s success solely in the hands of YouTube’s algorithm; take the reins by actively promoting your content across various platforms: social media and engaging with your audience, you can significantly boost your video’s reach and build a loyal following. Use social media platforms to widen your reach by sharing your video on multiple social media channels is akin to casting a wider net—it’s all about increasing visibility and attracting a diverse audience.
- Twitter: Capitalise on trending hashtags to amplify your video’s reach. By participating in current conversations, your content is more likely to be discovered by users interested in similar topics.
- Facebook: Engage with groups and communities that align with your niche. Sharing your video in these spaces can spark discussions and encourage shares. Remember, relevancy is key to avoid coming across as spammy.
- LinkedIn: If your content is relevant to professionals, posting on LinkedIn can be highly beneficial. It’s an excellent platform for thought leadership and networking within your industry.
Engage with the Community for Better Video SEO
Building a rapport with your audience is paramount. Responding to comments and encouraging discussions not only fosters a sense of community but also boosts your video’s engagement metrics, which can favourably influence YouTube’s algorithm.
- Interaction: Regularly engage with viewers by replying to their comments and thanking them for their support. This personal touch can turn casual viewers into dedicated subscribers.
- Feedback: Encourage viewers to share their thoughts and suggestions. This feedback is invaluable for tailoring future content to your audience’s preferences. Understanding your viewers’ needs can help you stay ahead of the curve.
By actively promoting your video and nurturing your online community, you’re not just increasing views; you’re building a brand presence that resonates with your audience. This proactive approach can lead to higher engagement, more shares, and ultimately, greater success in your eCommerce endeavours.
Measuring Success with YouTube Analytics
Analysing your video’s performance is essential to understand what’s resonating with your audience and where improvements can be made. Utilise YouTube Analytics to monitor key metrics that offer valuable insights into your content’s effectiveness. Focus on Watch Time, as it indicates viewer engagement and shows how captivating your video is to viewers. A higher watch time suggests that your content is holding the audience’s attention, which can positively influence YouTube’s algorithm.
The Click-Through Rate (CTR) reveals how effective your thumbnail and title are at attracting viewers. A compelling thumbnail and an enticing title can significantly boost your CTR, leading to more views.
Audience Retention metrics help you identify the exact moments where viewers lose interest. By analysing this data, you can refine future content to keep your audience engaged for longer periods. Understanding these patterns is crucial for improving your video’s overall performance.
By consistently monitoring these key metrics and adjusting your strategy accordingly, you’ll be better equipped to create content that not only attracts viewers but also encourages them to interact with your channel, thereby driving more traffic to your eCommerce products.
I built a WordPress Video and JSON Plugin in November, it’s currently still in the testing phase. I documented my progress to remind myself of the list of tasks, in which order, and what ChatGPT prompts I used. If this is useful for anyone else, then billy bonus. – VideoObject JSON Testing Phase
- Functional Testing: Verify the meta box correctly captures video URLs and that the JSON-LD schema is accurately generated from those inputs.
- Compatibility Testing: Test plugin compatibility with various themes and existing plugins to avoid conflicts.
- Usability Testing: Gather feedback from users on usage and make adjustments accordingly.
- Validation Testing: Use Google’s Rich Results Test to ensure the schema is valid and recognized by search engines.
Development Phase – Customise the video description and upload a thumbnail URL
- Custom Meta Box Creation: Develop a meta box in the WordPress editor for inputting video URLs.
- Data Handling: Implement code to validate, sanitize, and securely store user input.
- Schema Markup Generation: Write code to dynamically generate JSON-LD schema based on user input.
- Output Schema to Head Section: Ensure that JSON-LD is correctly added to the HTML output for SEO purposes.
Leveraging YouTube Channel Backlinks, Internal and External Linking Strategy with On-page SEO
Your YouTube channel isn’t just a dumping ground for videos; it’s your brand HQ, and just like a well-structured website, it needs a solid internal linking strategy exactly the same as on-page website SEO.
I’ve been at this since 2008, and I quote myself when I say: YouTube rewards those who play smart, not hard. For more advanced strategies and insights into Video SEO, consider exploring 2025 emerging tactics like the Double Google Algorithm Video SEO on YouTube and Internal Linking for YouTube Playlists. Staying informed about the latest trends, together we will increase brand awareness. Great for Saas, eCommerce and local services.
Your YouTube channel is more than a collection of videos; it’s a structured ecosystem. To maximise visibility, link equity, engagement, and rankings, treat it like a well-optimised website. The goal is simple: create clear pathways – Channel > Playlists > Videos – that guide viewers while sending strong signals to YouTube’s algorithm.
- Understanding Requirements: Define the goals and features of the plugin.
- Research: Study existing plugins for best practices and improvement areas.
- Planning and Design: Create a roadmap outlining tasks, timelines, and milestones.
- Technical Specifications: Draft specifications detailing architecture and functionality.
Job Description: WordPress Plugin Developer for Video Schema Integration
Key Responsibilities:
- Design, develop, and implement a custom WordPress plugin that facilitates the input of video URLs.
- Create a user-friendly custom meta box in the WordPress editor for entering video details.
- Ensure user input is properly validated and sanitized to maintain site security.
- Generate and output JSON-LD schema markup based on user input.
- Conduct testing and troubleshooting to resolve any issues.
- Provide documentation and support for the plugin.
Skills and Experience:
- Extensive experience with WordPress plugin development and architecture.
- Strong proficiency in PHP, JavaScript, HTML, and CSS.
- Knowledge of JSON-LD and Schema.org for structured data markup.
- Understanding of web security best practices.
- Proficient with version control systems like Git.
- Excellent problem-solving skills and attention to detail.
- Ability to explain technical concepts clearly to non-technical stakeholders.
Preferred Qualifications:
- Previous experience in developing SEO-related plugins.
- Familiarity with popular SEO plugins and their Schema.org interactions.
- Contributions to open-source WordPress projects or a portfolio showcasing previous work.
