Nina Payne, UK SEO specialist, shares her search expertise and welcomes your next opportunity together.

Hire Me: Nina Payne

Seasoned AI-First SEO Specialist Seeking Permanent Role with Forward-Thinking eCommerce Company

Let’s Talk About Your Growth

Why I’m Going Direct to You

Based on my career journey as a freelance consultant, I’ve had hundreds of clients across an incredible array of industries – primarily technology, construction, and eCommerce. The majority were one-off projects, but I’ve discovered something important: the best companies to work with are eCommerce businesses, specifically family-owned verticals.

Are you an eCommerce store owner with the budget to employ somebody full-time? I’m looking for a permanent role to help navigate your website through the next generation of AI search.

150%
Growth achieved for an eCommerce client
(£2M to £5M in 3 years)
25
Years of digital marketing experience
100%
Client improvement rate using my methodologies

The AI Search Revolution is Here

Google’s Chrome now has competition with OpenAI’s new browser, releasing mid-2025. This changes everything about how people search and negates all the old ways SEOs used to work with search engine optimisation.

It’s No Longer SEO – It’s AIO (AI Optimization)

The acronyms are multiplying: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and a whole spectrum of AI-first strategies. The content I produce has the necessity of structured data – the communication tool for all AI crawlers.

Why This Will Be a Full-Time Job

Like painting the Forth Bridge, it’ll be a never-ending job. The search experience will be deeper and more vibed with AI, evolving every few months. You’ll need someone who:

  • Stays on the ball with every new update
  • Keeps her finger on the pulse of AI and SEO tool evolution
  • Researches new features with AI tools continuously
  • Uses historical data to make informed marketing decisions

My Structured Data Expertise

I’ve been exploring structured data for years, and I prefer to customise my JSON rather than use online tool generators. Some tools only output 6 fields for VideoObject schema – which feels like the SEO isn’t working hard enough to stand out from all the other AI-generated stock structures.

Custom Schema Implementation

I implement all types of structured data, including:

  • VideoObject Schema: Custom implementations with comprehensive property arrays
  • FAQPage Schema: Optimized for AI answer engines
  • Article Schema: Enhanced with entity relationships
  • Product Schema: Advanced eCommerce optimization
  • Organization Schema: Complete business entity mapping

Why In-House Beats Agency Every Time

My Hampshire client was a traditional double glazing salesman from the 1980s who didn’t understand SEO. His team were individual freelancers who all needed managing. He wanted to understand what SEO was so he could approach agencies offering full service – but an SEO specialist is niche.

What an In-House Specialist Provides

  • Deep Industry Knowledge: Understanding your specific eCommerce vertical
  • Ongoing Optimisation: Daily monitoring and weekly strategy adjustments
  • Data Intimacy: Knowing your customer behaviour patterns inside out
  • Immediate Response: No account manager bottlenecks or delayed implementations
  • Long-term Strategy: Building sustainable growth, not quick wins

My Proven Methodologies

I feel really proud of this fact: my methodologies have improved every client I’ve worked with. This is specifically targeted towards sustainable business growth through intelligent AI optimisation.

AI-Enhanced Workflow

  • LLM Training: Custom prompt strategies for your industry
  • NLP Analysis: Topic gap analysis and semantic pattern recognition
  • Schema Enhancement: VideoObject, FAQPage, and HowTo structures
  • Zero-Click Optimisation: Designed for rich results and AI citations
  • Behavioral Data Integration: Connecting user insight to technical implementation

Team Leadership Experience

I’ve managed SEO and content teams through the highs and chaos. I’ve resolved conflicts at 5:30pm when everyone else clocked out. I’ve mentored junior marketers who now outrank me on LinkedIn – and I’m proud of it.

The Opportunity

I’m looking to connect with SMEs, small businesses, and family-owned companies ready to walk through the mist of artificial intelligence and natural language processing search experiences.

Ideal Company Profile

  • Revenue Range: £2M+ annually (I’ve proven I can drive 150% growth)
  • Industry: eCommerce, particularly family-owned businesses
  • Mindset: Forward-thinking, ready to invest in AI-first strategies
  • Team: Values seasoned expertise and collaborative leadership
  • Growth Stage: Ready to scale intelligently with data-driven decisions

What I Bring to Your Team

  • Immediate Impact: 24 years of proven methodologies
  • Future-Proofing: AI-first strategies that evolve with search
  • Team Development: Mentoring your existing team alongside optimization
  • Strategic Leadership: Board-level reporting with actionable insights
  • Calm Under Pressure: Conflict resolution and deadline management

Ready to Transform Your Search Strategy?

Let’s discuss how my AI-first methodologies can drive your eCommerce growth. I’m seeking a permanent role where I can make a lasting impact on your business success.

Nina Payne
AI-First SEO Specialist
Bristol, Somerset, UK

Email: website@seolady.co.uk
Website: www.seolady.co.uk

SEO Consultant YouTube Video Channel optimisation SEO_Lady UK Nina Payne UK Remote Digital Marketing Services

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The Consultant’s Employment Paradox

After 17 years as a successful digital consultant, I’m caught in what I call the “consultant’s employment paradox”—a recruitment challenge where my extensive experience creates barriers rather than opportunities in the permanent employment market.

I’ve been interviewing since December 2024, with presentation-stage and final interviews for Pure Cremation, Rentokil, RAC (Bristol), Love Honey, and Space Engineering Services.

The market treats me as a “consultant only” rather than a potential permanent team member. Companies identify me as a high-level consultant with expertise their teams lack, invite me to interview processes that include presentation tasks, and ask me to solve their real business problems.

I share my techniques, methodologies, and strategic approaches in detail, essentially providing unpaid consulting that fills their knowledge gaps. They then hire internally or at entry level, using my freely shared expertise to guide their direction, while I’m left without an offer despite providing significant value.

When I apply for roles that match my genuine interest in permanent employment—often at more junior levels to demonstrate my willingness to “work my way up”—I’m rejected for being “overqualified.” Employers assume I’ll be dissatisfied, demand higher compensation than budgeted, or leave quickly when something better comes along.

This creates a professional limbo where I’m valued for my expertise but not considered for employment, where my experience becomes a liability rather than an asset, and where I’m consistently providing value without securing opportunities.

What’s happening to me is a form of professional gatekeeping where companies want senior-level problem-solving without senior-level commitment or salary. They extract strategic value through interview processes, fill knowledge gaps without paying consultancy rates, and maintain lower salary budgets by hiring junior talent with senior guidance that I’ve provided for free.

My perfect employer would be a UK SME or small company looking for digital solutions with immediate impact. I’ll only need 3 months (12 weeks) to showcase my skills—then I’m yours exclusively for the next decade. In 17 years, I’ve demonstrated improvement in the first month for over 200 SMEs.

DMs are open: Send me your domain and tell me your problems. My proprietary AI-driven GEO, AIO, AEO, and structured data methods will knock your accountant’s socks off before Christmas—and that’s a promise.

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