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Nina Payne
I want to help one Somerset business thrive in the AI future. You want a confident, autonomous leader to problem solve and lead your marketing team though digital change and evolution. Thought leader and passionate about every penny, I add impact and increase revenue.
📍 Somerset, UK | Hybrid Work | Seeking Serious Permanent Employment
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After 17 years of freelance consulting — building my expertise from the ground up, I’m looking for a Somerset-based job opportunity.
All brands need Artificial Intelligence website managers and eCommerce Search Generative Question-Answering-People like me to ‘get into ChatGPT recommendations’. In 2025, people are using ChatGPT to recommend brands, and then use Google to search for that brand.
AI Overviews and Google position Zero
We’ve seen “Position 0” now appearing in Search Console. For the first time, Google is indicating when sites are included in AI Overviews.
It’s exactly like driving to a shopping mall and looking at the Christmas gifts on the shop window for inspiration – then searching on your phone and buying online.
I’m not looking to be another cog in a digital agency machine. I’m looking for a company that values craft, ethics, and long-term thinking. A place where I can bring 17 years of hard-won knowledge, solve impossible problems, mentor your team, and grow with you. Here’s my free AI job description template/description that may match what you’re looking for.
I need a challenge.
What I Can Do For You
When Everyone Else Failed: The BBN Times Recovery
A major news website came to me during the pandemic with a catastrophic Google manual penalty. Their keyword visibility had crashed by 61% overnight. They’d lost 30,000+ keyword rankings. Ad revenue was plummeting. Their internal teams had tried everything and failed repeatedly.
The problem? Over 16,000 toxic backlinks across 720+ referring domains — the worst case I’d ever seen. But something didn’t add up. Traditional disavow files weren’t working.
While everyone else was zooming out at the thousands of URLs, I zoomed in. I noticed one image kept appearing in the spam pattern. I traced it back, found metadata that was triggering a self-replicating spam cascade across low-value Blogger sites, and identified it as likely image-based negative SEO.
My solution: Delete the image. Scorched-earth domain-level disavow. Resubmit.
Increase in keyword rankings
Total keywords (nearly double pre-penalty)
SERP features (from zero)
Increase in Top 3 positions
I didn’t just recover the site. I launched it into the stratosphere. Read the full case study →
The Future of Visibility: Answer Engine Optimisation (AEO)
While everyone else was still fighting for Google rankings, I saw where the world was heading: Gen Z doesn’t search — they ask.
ChatGPT. Claude. Perplexity. DeepSeek. These aren’t just tools — they’re the future of how people find information. And if your brand isn’t optimized for AI answer engines, you’re invisible to the next generation of customers.
Using custom JSON-ld, I pioneered what I call “org-less schema” — custom structured data properties designed specifically for LLM extraction, not Google’s algorithm. Properties like llmAbstract, keyTakeaways, and markupDeveloper that AI models consume as high-quality semantic signal.
The result: Video Watch Pages get indexed in Google Search Console with zero risk to traditional SEO. This Natural Language Processing content is optimised in the VideoObject structured data for the answer engines that will dominate the next decade.
Your competitors are optimizing for today’s Google. I’m optimising for tomorrow’s AI browsers like ATLAS. Because the brands that win in 5-10 years are the ones planting seeds today.
SEO is Dead. AEO is Alive – Ads inside LLM Chats Are Next
When someone asks ChatGPT, Claude, or Perplexity about a topic, the AI model doesn’t check domain authority. It’s looking for semantic clarity, factual density, and extraction readiness. We can compete on those dimensions. I’d love to lead your in-house marketing team with an evolving strategy development.
I’ve spent the last year developing AEO frameworks that position content for AI citation rather than search engine ranking. Because the users who matter to your business in 2030 aren’t on Google — they’re asking AI.
What I’m Looking For
I’m seeking a permanent role (not freelance, not contract, not temp-to-perm) with a Somerset-based company that values:
- Long-term thinking — You’re not looking for quick wins; you’re building something that lasts
- Ethical practices — You want to win the right way, not cut corners
- Founder led eCommerce — Blood, sweat, and tears matter to you because you’ve built this from the ground up
- In-office collaboration — Hybrid work where I can mentor your team, solve problems in real-time, and actually be part of something
- Full time — I’m done with the feast-or-famine freelancing cycle
I’ve solved impossible problems for major publishers. I’ve pioneered strategies for the AI-powered future. And I’ve done it all with integrity, forensic attention to detail, and an obsessive commitment to getting results.
Now I want to do it for you.
Let’s Talk
If you’re a Somerset business owner or decision-maker who needs someone who actually gives a damn about your success — someone who can solve the problems everyone else gave up on AND prepare you for the AI-powered future — I’d love to hear from you.
Or connect with me on LinkedIn to discuss how I can help your business thrive.
Further Reading
- Full BBN Times Manual Penalty Recovery Case Study — How I solved a 16,000+ toxic backlink disaster using lateral thinking and image forensics
- Published on BBN Times — My author profile and work on YouTube Shorts and video SEO
- Google Manual Penalty Recovery Guide — Technical insights from years of solving impossible indexing issues
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