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SEO Consultant UK Training and Freelancer Nina Payne Celebrating 12 years of business in the year 2020. I’m guessing you’ve found this page in Google SERPs (Search Engine Results Pages) as you have searched online for keywords or a search phrase that contains one or more of the following words “SEO, Consultant, Training, Freelancer” UK. […]

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How Often Does Google Update It’s Algorithm – Core Updates 2019/2020 Each day, Google usually releases one or more changes designed to improve our search results. Most aren’t noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable […]

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SEO Common Mistakes for Ecommerce Sites – and how to fix UK eCommerce Case Study On Flaws – I discovered this website in 2018 and it’s now 2019 at the time of writing this blog. Here I pick through the faults of this website and demonstrate the common mistakes that eCommerce business owners make. Book […]

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Bespoke SEO Booster – Results in 30 Days It’s not just a matter of paying me £400 for a month’s worth of dedicated SEO work – you will need to contribute too. Some clients just say “Get on with it” and other clients want to learn what I do along the way, which one are […]

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How Much and How Long Will It Take Me To Get To Google Page 1 These are the 2 most common questions that I get asked several times a week so I decided to write this blog post to give you the same answer I tell everyone. Read my 30 Day SEO Booster schedule here. […]

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How To Verify A Website in Google Search Console 2019 When I meet a potential new client at some point I’ll be conducting a Google audit and need Google Analytics and Google Search Console access. Most website owners have Google Analytics already installed, but a high percentage of website owners have issues with Search Console […]

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How Many People Use Long Tail Search Phrase Keywords The specificity and low search volume of long tail keywords make them less competitive than others. That might put some people off when it comes to SEO, but it shouldn’t. That’s because the vast majority of web searches are for long tail keywords. It’s estimated that […]

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Recruitment and Accountant SEO Expert UK Freelancer I’m part qualifed AAT and have got 3 (long) years under my belt working in Finance Recruitment, both temp and perm in the South West UK areas. Since I moved out of recruitment to be a self employed SEO I’ve since then SEO’d Change Recruitment Services (An ex […]

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Essential SEO Requirement – Content On Your Website You must have text on your homepage to rank in Google. As high as possible, not hidden away at the bottom as an afterthought – Google reads every webpage from the top to bottom, and towards the top is the most important. I’m writing this blog post […]

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Migrating Your Website to HTTPS is Recommended for SEO This article describes how to change the URLs of existing pages on your site with minimal impact on your Google Search results. Examples of this kind of site move include: URL changes from HTTP to HTTPS Domain name changes such as example.com to example.net or merging […]

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Backlinks Do Not Rank Your Site In Google Note: ON THEIR OWN In 2018 I’m celebrating a decade of being in the SEO industry and have witnessed many large scale algorithm changes as Google evolves and changes the way websites are ranked. Primarily most changes are to exclude spammy site owners wanting to rank quickly […]

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Video Sharing for SEO and Social Media Before you action any of the suggestions below I strongly recommend you read my blog post on SEO optimised title and descriptions for Video SEO. Here are some suggestions to create and distribute video content. There are video platforms, social networks focusing on video, and video apps for […]

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How to SEO Optimise Your Video on YouTube Everyone knows how essential SEO is to promote websites in Google and other search engines such as Bing, Yahoo and AOL. Not everyone knows that Google owns You Tube – did you? Your Google account has a wealth of free tools and access to many features ready […]

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Google Confirms Broad Core Algorithm Update: The Facts & Advice Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out. The WebmasterWorld forum has been filled with discussion about the changes. Original SEJ article here. Let’s explore what Google changed, will it last and what you […]

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SEO Freelancer UK Consultant Shares Google Tips 1. Domain Age and Rate of Linking Google does have a patent called Document scoring based on document inception date, in which they tell us that they will often use the date that they first crawl a site or the first time they see a document referenced in […]

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New URL inspection tool & more in Search Console A few months ago, we introduced the new Search Console. Here are some updates on how it’s progressing. Welcome “URL inspection” tool One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, […]

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Bank Holidays Closure It’s my birthday! Time for a few days off. The office will close at 12 noon on Friday 27th April, reopening Tuesday May 8th. Freelance SEO Presentation Weston-super-Mare May 30th I’m on stage at Weston-super-Mare’s Grand Pier Corporate Open Day introducing SEO and Social Media Marketing to local businesses. The event is […]

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Freelance SEO UK Tips – How to do basic DIY SEO in 2018 Who is this guide for? If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO […]

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Organic search traffic is the most value type of traffic you can bring onto your website. However, sadly, when running an online business you can’t just build a website and expect people to find you. There are billions of websites on the internet, so you need to always evaluate and improve your website to attract […]

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Investment in SEO Over 3 Months – Why £50 Cheap SEO Is A Waste Often on People Per Hour I will see jobs with the budget set of £50/£100 a month for Google page 1 SEO. I’m writing this blog post to outline why this is not achievable as this is a very common scenario […]

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Freelance SEO UK – Telephone Consultations and Training for DIY SEO Celebrating 10 years of trading in 2018 If you are looking for DIY SEO training and you are a small business or SME you’ve found the right person. I’m also experienced with UK National eCommerce website SEO, Ireland, Scotland and even Europe and USA. […]

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Client Showcase – Crawfordsprc Cleaning Company 2014-2018 in 2014 I witnessed first hand the exemplary results their machinery and technique prove. When I first saw the Crawfords van pull up outside my house I ran up to say hello as Andy was unlocking the back doors – I was shocked! There are HUGE reels of pipes […]

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How To Retain SEO Rankings With A New Website Design One of my clients www.racenightservices.co.uk had always been a strong contender in Google over the years for numerous page 1 keywords relating to race night DVDs and more importantly Race Night Downloads. It was a critical business decision since April 2015’s ‘Mobilegeddon’ update by Google – […]

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12 Year Anniversary for Local Accountants – Client Spotlight We’re Celebrating Our 12-Year Anniversary! It’s hard to believe that Hillmans Ltd is 12 years old today! We’ve been humbled by the support of our amazing clients and friends who’ve helped us out so much along the way. We look forward to many more years of […]

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How To Choose The Right Search Phrases For Google Often when people learn that they need SEO for their website they have no idea what to target in Google. In my experience this takes 30 minutes minimum to discuss over the phone and can take up to 45 minutes – based on my experience with […]

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SEO Lady – Rome SEO Services English Speaking 2017 – I came to visit Rome on Honeymoon and thought what a great place it would be to relocate from England to Rome as an ex-pat and still work as an SEO. We stayed at Trastevere behind the Tiber river. Currently I an a Level 5 […]

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Google+ Business Free Website Google will automatically use the information and photos from your Google My Business listing to create a site that you can customise with themes, photos and text. Your free site will automatically update whenever you change your business information or post new photos. Your website will also be optimised for display […]

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Business Club Meeting SEO Presentation August 2017 I’ve got 9 years website marketing experience and delivering in house SEO training courses. I also work as a freelancer whereby people can hire me by the hour to solve a Google Analytics problem, or simply to discuss why they are not ranking in search engines. Before I […]

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5 Steps To Migrating A WordPress Website to HTTPS This post comes courtesy of my host 34SP in Manchester. If you own a UK website then it’s best for SEO that you host within the UK. I’ve been a customer since 2009 and can vouch for their excellent customer services and problem solving capabilities. Written […]

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DIY SEO Presentation – Federation of Small Businesses This is a blog post about the presentation at the Oak Tree Event Venue (next to the Speedway track) in Somerset which was organised by the Federation of Small Businesses. To begin – 3 Questions Who has heard of SEO? Who has heard of the phrase content […]

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Hiring SEO help can make or break your company. A good SEO will get you on the path to making money online, but a bad SEO could cripple any existing search traffic you get. It’s important to choose carefully, and that’s what I want to show you how to do today. If you’re thinking about […]

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Is Google Giving Up Keywords? But is Google really giving up on keywords, and should SEOs do the same? What exactly does “optimizing for relevance” mean, how do you do it, and can you rely on it alone? How, after all, does semantic search work, and where do you get started? This article is an […]

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Chrome Browser to Introduce Ad Blocking in 2017 Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans. Free Ad Blocking Service To Dissuade Paid For Alternatives By switching on its own ad-filter, Google is […]

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Safe Browsing and Search Console Features If you’re interested in the tools Google provides for webmasters and developers dealing with hacked sites, this video provides a great overview. For more than nine years, Safe Browsing has helped webmasters via Search Console with information about how to fix security issues with their sites. This includes relevant […]

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Avoid Google Chrome Browser Warnings with https Do you have an ecommerce website that takes payments? Chrome will soon mark non-secure pages containing password and credit card input fields as Not Secure in the URL bar. Don’t take payment cards on your site? At present you are fine, but the SEO world is leaning towards […]

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How To Choose The Right Keywords for Organic Google Ranking Many keyword tools (Ahrefs included) are trying to solve it for you by showing some sort of “keyword difficulty” or “keyword competitiveness” metric – but can you rely on their judgement? Well, the goal of the article that goes below is to give you a […]

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  Sitelinks are a powerful way to dominate the SERPs (search engine results pages), increase trust and direct targeted traffic to your site’s internal pages. But what if you don’t have sitelinks? How do you get them? In this article, I’ll explain step-by-step how to get Google sitelinks for your site. Understanding Sitelinks Before explaining […]

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Somerset SEO Services and Google WordPress Blogging Here’s how I help companies in Somerset with SEO when they own a WordPress website. I take written content and tweak for search engines. There’s no one better to write about your business than yourself. When I rewrite your content this is what keeps kicking your keywords and […]

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How To Block Trump Spam in Google Analytics Annoying isn’t it? This new bot from Russia is dirtying Google Analytics with fake hits so your reporting makes you think you are seeing lots of visits to your website but they are fake. The Trump spam is also targeting legit websites like thenextweb.com, abc.xyz, and techcrunch.com […]

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Content Marketing, SEO and Social Media Before work starts a target phrase / selection of keywords will be agreed. The phrase can be anything from 2 words to 4/5 words. We both check current Google rankings and add to a spreadsheet, then after the agreed tasks have been implemented we can demonstrate the success. Pick […]

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Pop Ups Are Hated By Visitors and Google Alike As of January 10th, 2017 Google is to penalise websites that feature intrusive pop-up adverts by It is updating the algorithms used to rank keywords in SERPs so that offending pages are more likely to be dropped down the Search Engine Results pages. I Leave Every […]

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Get Better Insights With Google My Business Search engines have become the most popular way for people to find info about local businesses1 – and millions of business owners rely on Google My Business to reach new customers on Google Search and Maps. In fact, the average well-maintained Google My Business listing gets five times […]

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SEO Keyboard Shortcuts to increase your productivity The top 3 I use daily and consistantly are to highlight a portion of text and then CTRL+C to copy, CTRL+V to paste that copied text, or CTRL+X to delete the selected text. How to view a website as it’s mobile version in Firefox When you are using […]

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Linkbuilding – How Soon Will It Help SEO? The truth is, a new link doesn’t affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first […]

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Google’s Algorithmn Changes Daily Google’s Algorithmn is constantly evolving, and here’s a neat little ‘Google Weather Forecast’ from our friends over at MOZ. Weather provided by MozCast The hotter and stormier the weather, the more Google’s rankings changed. Now Your First Wave of SEO is Complete – What’s Next? Clients who invest in a 30-day […]

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SEO Weston super Mare Somerset As a freelancer the majority of my clients are UK nationwide and I rarely get the pleasure of meeting them face to face. I’m always excited to meet local clients in Weston-super-Mare and the surrounding areas from Bristol to Taunton, and I have a network of businesses that I understand […]

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In this post we will look at 5 free SEO tools from Google 1) Adwords Keyword Planner The most obvious place to start your keyword research is with Google’s very own keyword research tool. To use the Keyword Planner you will need to create an Adwords account, but don’t worry, that’s free! How do you […]

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Fancy a free SEO audit for your website? I’m offering a free website audit* for websites which is not an automated report, it’s a manual handwritten bespoke document detailing areas for improvement for SEO and also conversion tips – sometimes it’s not about increasing traffic volumes, more a case of converting the traffic that’s already […]

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SEO For WordPress Websites If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active […]

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Good Website Design for SEO and Google Algorithm So your website’s design is the most crucial aspect to help you close more sales. A research study titled Trust and Mistrust of Online Health Sites found that 94% of user comments are directly related to website design elements like website intros, layouts, etc. Hence there’s no […]