90 percent of users say that seeing a video about a product contributes to their purchase decision. When someone is searching on YouTube for a product review, or looking up a company and it’s services, video reviews and unboxing reveals are highly popular. Suddenly, your YouTube feed is full of ‘Suggested Videos’ – but how do I get my video in this magnet of time?
BrightonSEO – 2024 Video SEO Citations and Research
90 percent of users say that seeing a video about a product contributes to their purchase decision. When someone is searching on YouTube for a product review, or looking up a company and it’s local services, video reviews and unboxing reveals are highly popular. Suddenly, your
YouTube feed is full of ‘Suggested Videos’ – but how do I get my video in this magnet of time?
Video SEO Citations and Research – Brighton SEO presentation fact checking
https://thesocialshepherd.com/blog/video-marketing-statistics
Google Search Central (2022). Optimise videos for YouTube & video https://developers.google.com/search/docs/specialty/video
YouTube Creator Insider (2021). How YouTube Search Works. https://www.youtube.com/watch?v=0Br8uKmpPBA
Backlinko (2023). YouTube SEO: How to Rank YouTube Videos in 2023. https://backlinko.com/hub/youtube/seo
Matthew Woodman (2022). YouTube SEO in 2022: The Complete Guide. https://www.matthewwoodward.co.uk/seo/youtube/
https://www.inc.com/gordon-tredgold/20-reasons-why-you-should-boost-your-video-marketing-budget-in-2017.html
Back in 2016 the MP4 filename was important if it contained keywords, in 2025, user metrics outweigh this, but there are metadata signals which are similar to Google’s image ranking improvements rolled out in late 2023.
