Four-Week Action Plan for BPTH

Week 1: Foundation Phase

July 1st potential start date for Month-End Preparation

Offer to sit in on the month-end invoicing process on-site, taking notes on workflows, templates, and note any account quirks that require manual attention every month.

Website Development

Content and image placement, identify design aspects that needs tweaks. Focus areas include:

Menu structure refinement
Create silo pages for TOILETS and WASTE MANAGEMENT
Customer review/testimonial page (I can’t see one) Great for local Google EEAT and custom schema
Write strong call to action content
Create a blog post template and a page template with the small contact form
Potential for active ‘Call us’ click to call button
Video SEO Watch Page template
Remove Twitter/X unless Director wishes for me to maintain
Enhance and post on LinkedIn once a week (Google AIO)

Operational Tasks

Phone Call Protocol: Get familiar with the call logging process in the custom database, ensuring notes are comprehensive for the director’s follow-up
Post to socials
Any other duties

Week 2: Company Growth Concept -Strategic Feasibility Review

(BPTH SOP Style™ Golden Plunger Tone)
I’m not trying to jump the gun, it’s my way of airing out a big-picture idea while there’s time to think. If BPTH ever fancies upping the game with more tenders, wider coverage, new fleet additions, we have to check if the wheels are greased and the tank’s got room for more shit.

This isn’t a proposal, it’s a thought experiment to consider the concept viability in theory.

If it’s useful, great. If not, no harm done.

Feel free to shelve it, run with it, or file it under “flushable dreams and Friday brainwaves.”
I’ll crack on either way.

Potentially exploring whether expanding the business is realistic and beneficial, before committing time or resources.
This early-stage feasibility review helps determine if the idea makes sense operationally, financially, and logistically.
It’s not a fixed plan, but a way to check alignment between what we do well now, and what we’d need to grow responsibly.
Key Question: Do we have the people, tools, and appetite to scale without compromising service? It’s worth assessing now, even if it sits on the back burner for a while.
If opportunities arise we’ll look at capacity, required investment, and long-term return. A proof-of-concept or small-scale trial might be the best next step.

Website and Operations Technical Development

(Google AIO, Technical GPT training)

Gather all product spec sheets, company documentation
Train a BPGPT in the company voice
Create custom schema
Review social icons on the website

(If required) Tender Research and Platform Identification

Research key platforms like Contracts Finder, Find a Tender, and local council procurement portals
Create a Tender Calendar: Start a simple database or spreadsheet to log deadlines, submission requirements, and points of contact
Network with Local Authorities: Identify key contacts at the council or the development authority for the new commercial estate, and initiate a friendly introduction

Operational Excellence

Phone cover and Website: Immediate response and no fail approach to answering the phone within 3 rings max
Post to socials
Any other duties

Week 3: Website Launch Date Review

Oversee metadata, improve internal linking, and ensure the latest services (like new tenders or expanded fleet) are showcased.

SEO Monitoring Setup

Set up tracking for new keywords related to the commercial estate and other potential tender opportunities
Google account tracking changeover

Week 4: Consolidation and Planning

Review and Refine

Reflect on any lessons learned from the first month
Adjusting strategies for SEO, admin, and tender pursuits as needed
Post to socials
Any other duties

Ongoing Week 5+ Regular Operations

Month end accounts
Content Strategy Review and Calendar: Meet with the director to align on a content calendar that supports both ongoing services and the new business expansion

August Launch Strategy

Website launch in August? Plan social content calendar, maybe an open day?

Invite clients to leave a review to add to the review page.

Week	Focus	Key Actions
Week 1	Immersion and Onboarding	Review the website handover and identify improvements. Understand the phone system; familiarise yourself with call logging. Participate in the month-end invoicing process and take notes.
Week 2	Tender Research and Platform Identification	Identify tender platforms and relevant procurement portals. Create a tender calendar to track deadlines and submissions. Reach out to local authorities for networking and introductions.
Week 3	Content and SEO Enhancements	Implement quick SEO and content improvements on the website. Plan a content strategy session with the director to align on new content goals. Set up SEO monitoring for new keyword opportunities.
Week 4	Tender Preparation and Follow-Up	Draft initial tender templates and responses. Follow up with stakeholders at the commercial estate to highlight BPTH’s proximity and readiness. Review the first month’s progress and refine strategies for the following month.

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