Why Multilingual SEO Is a Goldmine — International Search and Generative AI

If you’re not translating your platform, you’re leaving money on the table — or worse, giving it to your competitors. Platforms like YouTube have shown that multilingual dubbing doesn’t just boost engagement; it sends search rankings soaring.

MrBeast, for example, dubs his viral videos in multiple languages, reaching millions of viewers globally and dominating local search results. And Reddit? It’s taking notes.

According to Reddit COO Jen Wong, international users currently make up around 50% of Reddit’s base, but international ad revenue lags behind at just 17%. The solution? Translation, translation, translation.

Platforms like Reddit can see up to a 47% increase in engagement when offering content in native languages.

Multilingual Search Engine and Generative Optimisation improves not just accessibility but search rankings across non-English markets. Call it the SEO twofer.

By focusing on localisation, Reddit is setting itself up to mirror MrBeast’s success, whose multilingual dubbing strategy has turned him into YouTube’s most-subscribed creator, dethroning PewDiePie in 2024. The lesson here? Speak the language of your audience — literally.

Q: Why is multilingual SEO important for Reddit?

A: Profit and future growth: Multilingual SEO allows Reddit to expand its global reach, increase engagement, and capture ad revenue from non-English-speaking markets. I published this on Medium in December 2024.

Q: How does Reddit Answers improve user experience?

A: Reddit Answers uses AI to summarise and connect related posts, providing users with more recent and contextually relevant content. Users that contribute in their native dialects, niche interests and share user data to train it’s AI system. They each create a unique Digital Footprint, a twin Entity. It’s not going to change for a very long time.

Q: What can other platforms learn from Reddit’s strategy?
A: They pay regular and researched accounts in a similar model to YouTube’s Creator partner programmes.

The Art of Building Reddit Revenue: Lessons from Cat Drawings and Comics

When examining successful Reddit monetization strategies, two seemingly unrelated phenomena — comic artists and free cat drawings — reveal a masterclass in community building and revenue generation. These approaches demonstrate how creators can transition from giving away free content to establishing profitable online presences.

Comic artists on Reddit have perfected a systematic approach to building their following. By maintaining consistent posting schedules and developing distinctive artistic styles, they create anticipation for their content. Their success relies not just on artistic talent, but on strategic community engagement, cross-platform promotion, and careful attention to what their audience values.

Many supplement their Reddit presence with additional revenue streams through platforms like Patreon and Ko-fi, using Reddit as their primary discovery platform.

The “I’ll draw your cat for free” phenomenon represents this strategy in its purest form. These offers serve as a brilliant entry point for artists, generating portfolios of work while simultaneously building social proof through community engagement. The genius lies in its simplicity: pets provide an emotional hook that guarantees engagement, while the “free” aspect removes barriers to participation. Each satisfied customer becomes a potential advocate, their comments serving as public testimonials.

India and Brazil: The New SEO Frontiers

India, with its cricket fandom and Bollywood buzz, is growing rapidly as a Reddit market. Jen Wong described the potential as “huge,” noting that the English-speaking population in India is already heavily engaged with Reddit’s communities. Pair that with Brazil, a country buzzing with untapped ad revenue potential, and you’ve got a recipe for SEO success.

Like YouTube’s localisation efforts, Reddit’s recent introduction of AI-powered translations aims to convert casual users into active contributors. By the end of 2024, Wong expects 20–30 languages to be fully integrated, making Reddit a global conversation hub.

To tap into these growing markets, Reddit is also leveraging AI tools like Reddit Answers. This feature promises a more efficient way of navigating Reddit’s vast archives, while also appealing to the demands of users seeking relevant and recent information.

The transition from free to paid work follows a natural progression.

Once artists and AI art establish their reliability and quality through free offerings, they develop a built-in audience who has already invested emotionally in their work. This investment often translates into willingness to pay for commissioned work, especially when the artist has demonstrated consistent value to the community.

For experts in other fields, these strategies offer valuable lessons. Whether you’re sharing technical knowledge, creative work, or specialized expertise, the principle remains the same: give value first, build trust through consistency, and let your community’s response guide your monetization strategy.

What is your AI Footprint? Your Data Profile?

Generative AI has introduced the concept of “digital twins,” highly sophisticated replicas of individuals based on their data and behaviors. In workplaces, these digital twins could take on tasks such as drafting memos, replying to emails, or even handling responsibilities during an employee’s absence. While this innovation offers convenience and efficiency, it raises significant concerns about ownership. For instance, if an employee changes jobs, their digital twin, trained on their past data, might remain with the former employer, potentially competing with the individual for new opportunities or continuing to perform tasks in their absence.

• When you implement SEO, you may be picked up as the author – and create a digital footprint. Do you action the following as part of your processes?
• Intend To Embrace AI Translation and Dubbing: Following YouTube and Reddit’s lead by integrating translation tools that cater to your global audiences.
• Data Collection – Harvesting and Digital Footprints, Purchase History for Pennies.
• Focus on Localised Advertising: Roll out ad campaigns that resonate with local markets, much like Reddit’s plans for India and Brazil. Smaller businesses would be geo targeting by postcode (or zip area). Plus cities, regions and counties in the United Kingdom.
• SEO and Future Engagement: Use AI to guide users through related FAQ content, boosting time on site and SEO rankings.

These unsettling scenario highlights the need for future global legal protections. Employees must have clear ownership over their digital twins and the outputs they generate to prevent misuse and ensure their personal and professional autonomy. Without such safeguards, digital replicas could undermine individual agency and create ethical and competitive dilemmas in the workplace.

Why Multilingual SEO Is the Digital Marketing Crown Jewel

Translation isn’t just nice to have — it’s your ticket to the rainbow of SEO glory. Platforms like YouTube and creators like MrBeast have proven that translating content leads to soaring search rankings, increased audience engagement, and stronger global authority.

According to Reddit COO Jen Wong, international users account for 50% of the platform’s user base, but only 17% of its ad revenue. The solution? An AI-powered translation feature that can turn the Reddit experience into a multilingual fiesta, targeting diverse linguistic markets with AI sass and pizzazz.

Reddit Answers: Where SEO Meets International Revenue Via AI Magic

Reddit’s new AI-powered feature, Reddit Answers, is a game-changer. By summarising community-driven insights and linking users to related posts, Reddit keeps engagement high and SEO rankings higher. It’s like giving your search experience a fabulous makeover.

Imagine you’re writing that essay on Shakespeare that’s due TOMORROW. You’re staring at a blank page, feeling totally overwhelmed.

Generative SEO is like having a super-smart robot buddy who can help you be an upvoted contributor. Ask to bainstorm ideas: It can spit out a bunch of awesome topics and angles for your essay, way cooler than anything you’d come up with on your own.
Write killer outlines: Forget struggling to structure your thoughts. This robot can whip up a killer outline that actually makes sense.
Help you write better: It can even help you write parts of the essay, like coming up with smooth introductions or finding the perfect words to describe Romeo’s tragic love.

Actionable Steps and Testing Try Responsive Mobile Friendly Tools

1. Mobile-Friendly and Responsiveness Testing

• Google Mobile-Friendly Test – Checks if your site is mobile-friendly and offers improvement suggestions.
• BrowserStack or Sauce Labs – Test your website across multiple devices and browsers in real-time.

2. Page Speed and Performance Testing

• Google PageSpeed Insights – Evaluate your site’s performance on mobile and desktop with actionable suggestions.
• GTmetrix – Analyze site speed and identify optimization opportunities.
• Pingdom Website Speed Test – Focuses on page loading speed and highlights performance bottlenecks.

3. Navigation and Usability Testing

• UsabilityHub – Test user interaction and navigation ease on mobile interfaces.
• Crazy Egg – Provides heatmaps and scroll maps to analyze user interaction.

4. Voice Search and Keyword Testing

• Answer the Public – Discover conversational and long-tail keywords commonly used in voice searches.
• Semrush Voice Search Optimization Tool – Analyze content alignment with voice search queries.

5. Accessibility Testing

• Lighthouse – Test performance, accessibility, and SEO directly from Chrome DevTools.

• Wave Accessibility Tool – Check compliance with WCAG accessibility guidelines.

6. Real Device Testing

• Google Search Console – Identify mobile usability issues directly from Google.
• Test on physical devices – Use various smartphones and tablets to mimic real-world conditions.

7. Schema Markup Validation

• Google Rich Results Test – Validate structured data for mobile and voice search compatibility. Schema in SEO Tools will help your productivity supercharge.