Your customers aren’t finding you on Google anymore. They’re asking ChatGPT which heated blanket to buy. They’re letting Claude plan their marketing strategy. They’re trusting Perplexity to recommend software solutions.
And you have absolutely no idea if your brand is showing up in those conversations.
The AI Problem We Are All Scared Of – And it’s worse than old skool NSEO
Right now, someone is asking an AI chatbot for a recommendation in your category. The AI retrieves information from across the web, synthesises an answer, and confidently suggests three competitors. Your brand? Not mentioned. Not even considered.
This isn’t a ranking problem. This is a visibility problem. And the terrifying part? You’d never know it’s happening. There’s no Search Console for AI recommendations. No keyword tracker for ChatGPT responses. No alert telling you that Perplexity just recommended your competitor over you for the fifth time today.
Traditional SEO metrics are still showing healthy rankings. Your Google Analytics looks fine. But your potential customers are making purchase decisions in AI conversations you’re completely absent from.
Where AI Actually Looks (And Why You’re Probably Missing)
AI retrieval systems don’t work like Google. They pull from Reddit threads discussing real user experiences. They prioritise niche publishers you’ve never heard of. They trust review aggregators and thoughtful comparison content over your beautifully optimised product pages. They favour recency over authority. They prioritise structured data over keyword density. They trust sources with consistent cross-domain schema fingerprints and fresh, well-documented content.
If your SEO strategy is still optimised for 2022 Google algorithms, you’re invisible to 2025 AI systems. Different game. Different rules. Different winners.
Why I Know This Inside Out
I’ve spent 24 years watching information flow evolve across the web. I’ve trained LLMs. Built NLP tools. Engineered prompt strategies for international clients. Spoken at BrightonSEO about topic-led discovery and semantic pattern analysis.
More importantly, I understand how adversarial tactics work because I’ve spent two decades defending against them. I know how schema markup can be manipulated. I understand RAG poisoning vectors. I’ve documented exactly how recency bias in retrieval systems creates both opportunities and vulnerabilities.
What Makes This Different
I don’t just understand the theory of AI visibility. I work in the trenches daily, testing what actually influences chatbot responses, tracking which content structures get prioritised, and identifying the gaps between traditional SEO and AI retrieval.
I’ve managed CMS migrations for enterprise eCommerce platforms. Led cross-functional teams through Agile transformations. Resolved data chaos for global clients. But what matters here is simpler: I can spot the difference between noise and signal, and I can translate complex technical problems into clear action plans.
My approach combines technical fluency with behavioural psychology and practical common sense. I care about ethical practices, GDPR compliance, and building systems that genuinely serve users rather than just gaming algorithms.
And I’ve mentored enough junior team members into confident strategists to know that clarity beats complexity every single time.
What You’re Actually Up Against
Your real AI competitors probably aren’t who you think. The brands dominating traditional search rankings often get ignored by AI systems in favour of unexpected sources: thoughtful Reddit threads, niche review sites with recent updates, publishers who’ve mastered structured data implementation.
Meanwhile, you’re optimising for the wrong signals. Chasing backlinks when AI systems prioritise schema markup. Building keyword-stuffed content when retrieval algorithms favour natural, comprehensive answers. Focusing on domain authority when recency and structure matter more.
And here’s the bit that should genuinely concern you: if someone’s actively poisoning AI training data about your brand, you wouldn’t know until customers start asking confused questions about problems that don’t exist.
Let’s Figure Out What’s Actually Happening
I’ll spend 15 minutes walking through what’s happening with AI visibility in your space. No pitch. No sales pressure. Just a straightforward conversation about what I’m seeing and what you can do about it.
What we’ll cover:
Where your brand actually shows up (or doesn’t) in AI responses right now. Who your real AI competitors are and why they’re getting prioritised. Which content structures are working in your category. A few practical next steps you can implement immediately.
Why am I offering this? Because search has fundamentally shifted, and most brands are flying completely blind. Your customers are making decisions in AI conversations you’re not even part of.
Nobody has this perfectly figured out yet. We’re all learning as the landscape evolves. But some of us are learning faster than others, and I’d rather help you catch up than watch you fall further behind.
If you’re ready to understand what’s actually happening with AI visibility for your brand, message me.
We’ll spend a quarter of an hour looking at your specific situation. What’s working. Where the gaps are. What to prioritise.
No automated reports. No generic advice. Just honest insight from someone who’s been navigating information systems for longer than most AI companies have existed.
The brands winning in AI visibility right now aren’t the ones with the biggest budgets. They’re the ones who understood the shift early and adapted their strategies accordingly.
You can be one of them. But first, you need to know where you actually stand.
Let’s have that conversation. Message me now.
