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How Many People Use Long Tail Search Phrase Keywords The specificity and low search volume of long tail keywords make them less competitive than others. That might put some people off when it comes to SEO, but it shouldn’t. That’s because the vast majority of web searches are for long tail keywords. It’s estimated that […]

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Backlinks Do Not Rank Your Site In Google Note: ON THEIR OWN In 2018 I’m celebrating a decade of being in the SEO industry and have witnessed many large scale algorithm changes as Google evolves and changes the way websites are ranked. Primarily most changes are to exclude spammy site owners wanting to rank quickly […]

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Google Confirms Broad Core Algorithm Update: The Facts & Advice Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out. The WebmasterWorld forum has been filled with discussion about the changes. Original SEJ article here. Let’s explore what Google changed, will it last and what you […]

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SEO Freelancer UK Consultant Shares Google Tips 1. Domain Age and Rate of Linking Google does have a patent called Document scoring based on document inception date, in which they tell us that they will often use the date that they first crawl a site or the first time they see a document referenced in […]

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New URL inspection tool & more in Search Console A few months ago, we introduced the new Search Console. Here are some updates on how it’s progressing. Welcome “URL inspection” tool One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, […]

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Google Chrome Marks All HTTP Websites As Insecure I’ve been nagging my clients for over a year now to migrate to HTTPS as there is documented evidence from Matt Cutts and Google that it makes a positive difference to SEO and ranking search terms in Google UK Host 34SP Explains In Detail I’ve been with […]

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Dates of Major Google Algorithm Changes The online community Reddit is a good way to while away time watching cat videos, more importantly the community offers a platform where SEO’s can chat and solve each other’s website issues. I’ve used a subreddit post and added extra information about the way Google has evolved over the […]

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For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they […]