2025 AI SEO Thesaurus and Encyclopaedia
Here’s the thing. ChatGPT was made for the masses, for the curious minds, the nervous minds, the “First time trying this new fangled thing” online.
Install the OpenAI iOS app, start a voice chat, or text conversation, leave your phone and swap to your laptop and the conversation pulls through. Hold that concept for a moment, as Claude hasn’t offered this cute feature, as their ideal customer profile includes coders, devs and STEM community.
I can’t imagine why #GenZ wouldn’t adopt the ChatGPT browser, exactly how we all jumped to adopt Tamagotchis in the 1990’s.
| Acronym | Definition | Use Case Example |
|---|---|---|
| LLM SEO | Large Language Model SEO | Structuring content with schema for ChatGPT/browser rank |
| GEO | Generative Engine Opt. | Targeting AI citations in ChatGPT & SGE answers |
| AEO | Answer Engine Optimisation | Triggering featured snippets and direct SERP answers |
| AIO | AI Optimisation | Making content interpretable by LLMs like Gemini & GPT |
| Entity SEO | Schema-Entity SEO | Building trust with @id, sameAs, and entity graphs |
LLM SEO is your first strategic lever—this method structures content so it can be understood, summarised, and referenced by large language models like ChatGPT, Claude, or Gemini. When content is formatted with precision and schema support, it becomes far more likely to appear in AI-generated snapshots and smart assistant answers. Read my top 5 optimisation signals that AI scrapers and models use to showcase your content to others in their answer.
FAQPage schema and strong internal linking, your content surfaces precisely when people ask questions that match your topical focus.@id, sameAs, and knowsAbout, your content connects to recognised data sources and earns inclusion in the Knowledge Graph, enhancing both traditional rankings and LLM visibility. It’s ideal for authors, consultants, local businesses, and digital brands building long-term credibility.This unified approach to LLM-first content design is how the most strategic SEO professionals stay discoverable.
| Acronym | Definition | Use Case Example |
|---|---|---|
| AAO | AI Assistant Optimisation | Optimising content to be spoken clearly by Alexa, Siri, and Google Assistant. |
| AEO | Answer Engine Optimisation | Structuring FAQ content to trigger featured snippets and direct answers in search. |
| AIO | AI Optimisation | Enhancing pages for interpretability and visibility within LLMs like ChatGPT or Gemini. |
| AI SEO | Artificial Intelligence SEO | Combining entity, prompt, and schema strategies to rank in AI-driven experiences. |
| CRO | Conversion Rate Optimisation | Improving CTAs and UX to boost form fills and sales on landing pages. |
| Entity SEO | Schema-structured content around identifiable people, places, or things | Using `@id`, `knowsAbout`, and `sameAs` properties for Knowledge Graph inclusion. |
| FAQ SEO | Optimising FAQ content for visibility in Google’s rich answer boxes | Using FAQPage schema to trigger indented answers or People Also Ask boxes. |
| GEO | Generative Engine Optimisation | Designing content to appear as AI citations in ChatGPT or SGE responses. |
| GPTM | GPT Marketing | Shaping brand messaging to surface in GPT-based chat and summarisation tools. |
| Hybrid SEO | Blending traditional SEO with AI-era techniques | Combining technical SEO, AEO, and schema for full-spectrum optimisation. |
| LLM SEO | Large Language Model SEO | Structuring content to be easily parsed, summarised, and referenced by LLMs. |
| NLP SEO | Natural Language Processing SEO | Crafting content with context, tone, and sentence structure optimised for AI reading. |
| PMC | Prompt Marketing Content | Creating answer-ready phrasing to appear in AI completions or pre-trained prompts. |
| SEO | Search Engine Optimisation | Optimising content to rank in search engines like Google and Bing. |
| SO | Search Optimisation | Broad discipline covering discoverability across search engines, AI, and voice. |
| SXO | Search Experience Optimisation | Improving search outcomes by aligning UX, relevance, and intent satisfaction. |
| VEO | Visual Engine Optimisation | Making visual assets discoverable through schema, alt text, and image AI signals. |
| VSEO | Video Search Engine Optimisation | Embedding VideoObject schema and segmenting content for video discoverability. |
| VSO | Video Search Optimisation | Optimising video assets for search visibility across engines, YouTube, and LLMs. |
| VUI SEO | Voice User Interface SEO | Structuring content for clear delivery via voice devices and AI assistants. |
SEO Consultant and High Profile AI LLM SEO Training
I’m Nina Payne, the original SEO Lady, and I help businesses of all sizes smash through digital noise to get discovered online. I’m seeking permanent employment, whilst I’m job hunting, I’m still available for in-house Training and 121 personal Coaching and Consulting. Whether you’ve had an audit done elsewhere and want it deciphered, require competitor research in LLM mentions to understand your AI market position, or you’re dealing with reputation management issues, I crunch data and investigate to deliver hand written and initiative action plans. I’ve also solved suspected and confirmed negative SEO cases, recovered a dozen Google Manual Penalty cases and offer a risk evaluation for your current digital strategy.
Ranking for your brand name isn’t good enough, your products and services need to rank in the AI-laden Generative Experience, securing mentions in LLM chats, and being plucked from obscurity with custom structured data and Video SEO. My specialty spans businesses of all sizes and verticals, from Digital Agency white label roles, to Digital Project Management, local Google ranking and international eCommerce, SaaS or Services markets.
Long term, highly competitive and highly regulated spaces require a committed, sometimes a full-time strategy. For shorter projects, I’ve worked extensively with over 400 website owners from one-off coaching to a 30 Day SEO Booster schedule. Some SEO lady clients partnered with me a decade ago, and still form part of my small portfolio today.
I’ve been in SEO since 2001, 25 years of watching Google expand, evolve, and innovate. As algorithms shift, update and crawling processes change, businesses succeed or get buried based on their digital visibility and signals to the Artificial Intelligence systems that we breathe like air.
On the Training side, I conduct comprehensive SEO audits that reveal exactly why your website isn’t ranking. I evaluate your link profile to spot opportunities and risks, assess domain authority, and teach your team sustainable and futureproof SEO practices that work beyond 2025 as we experience it today.
For Consulting, I’m your SEO second opinion, or the person you hire to figure out what questions to ask when hiring an SEO on-site yourself.
Here’s my hot take: if you’re not getting the digital visibility your business deserves, there’s usually a specific, fixable reason. Harnessing my decades of experience, I reverse engineer from the point of the visibility drop, or run diagnostics to reveal technology gaps that may be preventing your new domain from being showcased online. I love the ‘aha’ moment and communicate clearly in a language you can understand, then identify the blockers, free up the processes and deliver an actionable plan for you to tackle, or hire me to fix myself. What’s not to love?
You may have seen me speaking at digital marketing industry networking or at the BrightonSEO International conferences, or read my articles published in my SEO Blog and articles over the years.
