Firstly, take a deep breath. Running an e-commerce website is an incredible achievement, especially when you’re so passionate and knowledgeable about your products. The tech side, although intimidating, is just another aspect that you will master in time—much like you’ve mastered your product line.
So, about these ‘reports’ and ‘metrics,’ think of them as your business pulse. They’re not there to overwhelm you; they’re there to help you see what’s going well and what might need a tweak. You’re not alone if Excel sheets and PDFs look like ancient hieroglyphs to you. We’ve all been there.
Let’s make it simple:
Focus on Key Metrics: Imagine you’re sifting through a jewellery box; you’d only pick up the gems, right? Same here. Only pick up the data that truly matters to your business. Maybe it’s sales numbers, or perhaps it’s customer visits to your website.
Segment Data: This might sound technical, but all it means is divide and conquer. If you’re looking at sales, maybe divide them by product type or month. This helps you understand your business in chunks, not as an overwhelming whole.
Trends Over Time: Look for patterns. Maybe you’ll notice you get more sales every weekend. That’s a valuable insight! It’s like noting that your mood lifts when you spend more time outdoors.
Email Filing and Export to HD: Here’s the good news—you can usually set your software to send these reports right to your inbox. No need to log in and navigate a complicated dashboard. As for Excel and PDF, don’t worry. These are just containers for your ‘jewels.’ You can open them when you’re ready to make some decisions.
Please Stay Focussed: It’s easy to get overwhelmed. When that happens, step back and consult help documents or even speak to an expert. There are wonderful people out there who live and breathe this stuff, and they can help you understand your reports better.
Remember, it’s okay not to know everything from day one. You’re already brilliant at what you do, and the tech side is learnable. You’re not on this journey alone, and it’s perfectly acceptable to seek help.
How does that feel? A bit better, I hope. Take it one step at a time; you’re doing wonderfully.