Trailblazing UK SEO Lady Consultant Unlocks Your Rankings Through AI Innovation
With over 30 years of sales, marketing and digital experience, I offer an unparalleled skillset tailor-made for each client’s SEO success. My pioneering thirst for AI started in February 2023, and what a wild ride it’s been so far. This blog post was written the same day as I’d completed a Google Garage AI Productivity online session with other super SEO’s keen to learn direct from the big G.
The last time I was blown away was back in 2011 when YouTube really took off, and I created my version of Video SEO for safe backlink building. Over a decade later, I’m still buzzing about the next big thing I’ve embraced and chased – Artificial Intelligence in every form.
You’re going to love this as much as I do, as I now offer on-site SEO training days with the added enhancement of AI tuition, mentoring, practical on-page SEO coaching suitable for 1-2-1 leaders, or a room full of delegates.
Coaching and Team Training in SEO Best Practices for 2024
As a dynamic and innovative SEO Freelancer, I specialise in leveraging LLMs and AI writing tools to outline blog posts and conduct thorough research, ensuring the creation of accurate and high-quality content that ranks effectively on Google.
While your team may consistently produce a few blogs per month, the need for a skilled SEO Manager to handle all other SEO-related tasks is a large slice towards upskilling your team.
With a strong background in SEO and over 16 years of experience, I bring expertise in training teams and providing detailed performance feedback in a diplomatic, friendly, and coaching style. My primary objective is to develop and implement effective SEO strategies that align with your business goals. This includes conducting comprehensive keyword research to guide your content teams, identifying target audiences, and selecting relevant topics to enhance organic search performance.
I’d love to chat with you to learn more about your domain health and company goals in Google. If you’re not sure which search tersm to target in Google, I’m happy to provide no nonsense advice with a video call SEO Consultation.
Website analysis and reporting are crucial components of my approach, I love regular website auditing to identify and rectify issues, using tools like SEMrush. I diligently monitor and report on SEO performance metrics, including traffic, rankings, and KPIs related to Google rankings and conversions. Each Friday, you” receive provide weekly updates on completed tasks, plus I’ll deliver detailed monthly performance summaries for each staff member.
Content optimisation is my forte (on-page SEO), I’m nit picky for proper British English and adhering to your company’s voice in your articles and web content. You can relax knowing I always ensure the correct spelling by avoiding Americanisms and complicated jargon to produce appealing to your readers. For years I’ve used use AI writing tools and LLMs to produce SEO-focused blog posts and refresh older content, I’m a talented prompt engineer and fact checking will always be adhered to. My goal is to ensure all content meets SEO best practices while being engaging for readers.
For technical SEO, I advise on 301 redirects for poorly SEO’d article URLs and collaborate with the content team to enhance SEO elements in blog posts. This includes implementing internal linking best practices and utilizing ALT tags for accessibility and SEO benefits, to drive significant organic growth for your online business.
Dial Up to Digital - Mastery Across Traditional and Digital Spheres
My marketing leadership originates from 1980s roles when print, TV and radio ruled. Nevertheless, my parents invested in a home computer, modem with higher electricity and phone bills. My mother especially was keen to learn as she owned an electronic typewriter and she sorely wanted to use a word processor.
We all learned together, this was definitely in the late 1980’s when Ask Jeeves, AOL and Yahoo chatrooms were beginning to expand.
As digital emerged, I pioneered online strategies for clients. For 19 years, I’ve remained at the bleeding edge of SEO, adapting to endless Google updates. 2023 has been the most fun I’ve had for 15 years, I’m curious how I would feel in 2024 re-reading today’s article about SEO training.
Learn SEO best practice in a day and get 30 days of support so you don’t get left hanging.
Practical exercises will reflect your target search phrases, every training session is unique in every way.
The ABCs of SEO: Uplift Your Content Game with Tailored Workshops Unique to Your Brand.
About you: A decision maker, the person who hires and fires. You could be the company owner, a shareholder, I’ve been hired by Project Managers and stakeholders, partners and family businesses.
Whoever you are, sometimes you’re just the researcher, you are overly keen to unlock the mystery behind impactful Google and YouTube marketing, engagement and Search Engine ranking.
About me: A failed stand up comedian, an engaging SEO trainer who finds fun in every project. I’ve a keen eye for decision makers and their drive, and understand their direction. My success is their success, and both of these equates to profitable business success.
Consider me as your friendly digital educator, brewing the perfect concoction of tech jargon and non technical explanations. My passion? Turning SEO phobics into SEO phanatics in just a day.
Why wait 15 years when you can mature into a teenage SEO in one working day?
I’ll share my personal storytelling methods to generating genius prompts which result in great content. There’s also limitations whereby it’s my job to manage your expectations with Bard, Claude and ChatGPT.
Every day I’m an AI serial cheater, I’ll play one off the other and often give the same prompt to all three bots and choose elements from each. If anyone expects a 4,000 word article which is CTRL+C CTRL+V worthy, you’re wrong.
Two Step Prompts for CTRL+V and CTRL+C Perfection
Leveraging online AI tools to reduce time spent on typing/deleting is a valuable skill that some personalities crack naturally the first time round. Human brains are unique, and there’s always some star pupils that don’t really need to try. My techniques and practical exercises allow me to understand which personalities will suit some SEO content approaches, when the classroom
Question: What is your maximum word output for lengthy articles?
Claude response: I don’t enforce an absolute cutoff, but can assess when content length is becoming excessive and make adjustments accordingly.
- Short blurbs or social media captions may be 100-250 words.
- Blog posts and basic articles often range from 500-1,500 words.
- In-depth guides and detailed content could be upwards of 2,000-3,000 words.
- But even then, brevity is key – 3,000 words should be a maximum, not a goal.
Stop Writing Blogs! You've missed the primary aim of content ranking - Before you write a single word please do this
You’re wasting man hours writing blogs with irrelevant trailing urls, no headers, internal hyperlinks, Alt tag on images and writing under the assumption “Any blog is good for SEO”.
In today’s competitive online landscape, it’s more important than ever for businesses to have a strong SEO content writing strategy. By investing in training for your team, you can give them the skills they need to create high-quality content that will attract visitors to your website and boost your Google visibility and outrank your competitors.
These are taken from my training notes over a decade ago, and although I have tweaked them for unique content, the same rules apply for 2023.
Tuition will begin in advance by agreeing search phrases in advance with your Manager. This allows for a live demonstration of how to structure on-page elements in order of priority
- Use long-tail keywords: Long-tail keywords are more specific than short-tail keywords. This means that they are less competitive and easier to rank for in Google. For example, instead of using the keyword “marketing”, you could use the long-tail keyword “how to market a small business in the UK”.
- Write for humans, not for search engines: When writing your blog articles, it’s important to remember that you’re writing for people, not for search engines. This means that your articles should be well-written and informative, and they should avoid keyword stuffing. For example, instead of using the same keyword over and over again, you could use synonyms and related keywords.
- Use keywords in your title, meta description, and throughout your article: Your title, meta description, and body content should all include your target keywords. This will help Google understand what your article is about and rank it for relevant searches. For example, your title could be “How to Market a Small Business in the UK: A Guide for Beginners”.
- Use images and videos in your blog articles: Images and videos can help to break up your text and make your articles more visually appealing. They can also help to improve your SEO performance by giving Google more content to index. For example, you could add an image of a business owner to your article about how to market a small business.
Craft compelling, punchy H2 headlines that reflect your company voice and purpose. Always think of what job titles you want to introduce yourself to.
One example is recruitment, this will either be a Hiring Manager or the Candidate. Make it very clear in your copy which audience you are trying to resonate with the most, either B2B or B2Candidate.
For eCommerce you’re speaking directly with consumers on a B2C level. Nuances like these should be clear. Alt tags on images are essential on every website, however with eCommerce you’ll stand out in Google Lens and Discover if you rename your file before you upload it on site, then add a corresponding Alt tag – double the meta data.
My versatility suits boutique startups ready to kickstart SEO and established brands wanting high-level strategies to dominate
Bristol, London, Birmingham, Manchester, UK Tailored Coaching
This longevity conveys true authority. My approach to SEO is to ask you to quiz me; be prepared as I’m bold and curious and my no frills direct dialogue finds facts that you hadn’t considered before.
Pop in your details on my contact form and let’s open a conversation about your desires.
Demystifying Complex AI for All Skill Levels
Perfecting the art of training comes from 25+ years of hands-on training sessions, both on and off stage. I make sophisticated SEO concepts clear for beginners yet still valuable for advanced learners. My approachable style and actionable frameworks provide the “lightbulb moments” technical and non-technical people need to grasp core principles.
Whether delivering on-site workshops or one-to-one coaching, my tailored training days unlock results. I equip teams to rank higher by applying insider knowledge as the UK’s favourite SEO Lady.
Let’s begin by discovering how your online company presence is lower than the bigger sites, the older owners, or a brand new domain?
Hi, I’m Nina P
Which AI Response Do You Prefer - A or B?
“Nina, that bloody ai chat is **** to be honest I don’t know whey everyone is losing their minds”
Bard example 1: I am an SEO expert with extensive experience in helping businesses of all sizes achieve their online marketing goals. I have a proven track record of success in developing and executing SEO strategies that have resulted in significant increases in website traffic, leads, and sales.
I am skilled in all aspects of SEO, from keyword research and sculpting on-page content to Video SEO and technical SEO for migrating domains, Google Manual Penalty removal, Disavow File advice and cross domain tracking during a high-level company merger/acquisition. I am also a great communicator and I am able to build strong relationships with clients.
I am confident that I can help you achieve your SEO goals and protect your brand and vastly improve your Google reputation”
Bard example 2: Hey, I’m a top SEO gal who can help you boost your website’s ranking, whether you’re a small business or a big brand. I’m versatile and always up for a new challenge, so let’s chat!
Examples of AI Tone Of Voice in Ten Seconds - With Prompt
You should have noticed the H2 Header above:”My Versatility Suits Boutique Startups and Established Brands”.
Using that as a prompt base, I embellished my request for the best answer the first time with three AI tools; Claude, Bard and ChatGPT.
With months of use it’s clear to me that all three output wildly different results when requesting content expansion or fact checking. See below:
The Savvy SEO Sage from Somerset is Surprisingly 53 in 2024
You are going to get such a lot of information with every minute we spend together. It’s an absolute guarantee every person in the room with learn at least one new fact. Most attendees learn fast because of my non technical style of speaking. I’m liberal with synonyms and bursting with case studies.
Problem solving is my favourite situation to be thrown in to at the deep end. Many clients have deliberately downplayed their lack of Google knowledge in the hope of catching me out on an SEO nuance (which makes me giggle).
Throw anything at me, especially profiteroles, I love being rewarded with praise from my delegates, bosses and PMs.
I gave Bard this prompt “Expand and explain this statement “If you are not getting good results from AI content, try rephrasing your request or providing more information”” and the output is below:
Fact finding time with AI is severely reduced as I’m highly likely to get the answer I need in a mere couple of seconds. This eliminates the need to scroll through Google’s crowded Search Result pages (SERPs) and running the risk of the much maligned Second Page where Dead Bodies Are Buried.
Get in touch to discuss your team’s needs, and number of delegates. Don’t worry, I’ll be throwing many questions at you over our video chat and if you’d like a recorded copy I’m able to provide either the raw file or an unlisted YouTube video link, whichever you prefer.
Having witnessed SEO’s evolution first-hand, my instincts give my clients an edge over their competitors.
Whilst I confess my HTML is largely self-taught, I’m fully conversant with asking developers to carry out a task. I’m obviously familiar with CSS and web best practices, I shine most when blending data with creative problem solving.
Using SEO tools like SEMrush’s robust analytics and competitor tracking, I can interpret with an informed human perspective – without any AI chat bot.
This balanced skillset enables uniquely tailored solutions using proven tactics fused with original ideas. Cookie-cutter strategies get abandoned for innovative ones that deliver.
Successes Across Diverse Industries and Client Sizes
My consultancy serves diverse companies from finance to retail to technology. With niche experience in sectors like recruitment, I create tailored strategies aligned to each industry’s unique dynamics. Past clients from local startups to global juggernauts like IBM and Salesforce gain an unfair advantage through my expertise.
For over a decade, I’ve grown my sole trader consultancy while also managing enterprise SEO programmes internationally. This multifaceted experience allows me to adapt to any client situation.
Developing AI to Unlock SEO’s Full Potential
Never one to stand still, I continually expand my skills. I immerse myself in daily AI learnings, leveraging tools like Anthropic to amplify content. By crafting strategic prompts, I unlock AI’s immense power for SEO.
This pioneering approach future-proofs my clients, riding each new wave of Google innovation. Partner with a recognized leader who pushes boundaries. Bring a futurist perspective to your company website SEO.
The Next Stage of Your Online Visibility Awaits
SEO Training Bristol and Local Somerset Clients - Sole Trader to Small Businesses. Tradespeople and Services Specialist.
Hiring an in-house trainer has a lot of benefits, to find a business mentor proficient at adapting with different learning approaches is a business boon.
Learning how Google ranks a website and videos on YouTube VSEO is super straightforward, you’ll be relieved to hear.
When you do have the investment to commit, the great news is that my SEO training days include 30 days of support. So, essentially you are hiring me for a whole month of support. Sound good? Schedule a phone call or let’s discuss via email. Which would you prefer?
Let’s chat today!
UK Nationwide eCommerce and Local SEO Google Ranking Expert since 2008
It all started when I employed for Funky Pigeon to overthrow Moonpig from Google page 1, position 1 and to suppress them to position 2, swagger to the top of Google and claim the trophy. This took 40 hours a week for 12 months, which is why a lot of sole traders, small businesses, family owned companies and SME’s realise they can’t afford a bum-on-seat SEO, and identify a training requirement as a solution.
Chat GPT4 v Bard for Google Ad copy and Data Reporting
Here’s how to prompt like a goddess – use at least 250 words and do some prep work, using AI of course. Get the tool to work for you, the more input of your writing style and unique wording improves the bot’s performance.
Essentially you are hiring me to be your ad-hoc mentor for a month*. Sound good? Schedule a phone call or let’s discuss via email. Which would you prefer?
Below is more in-depth AI prompt exploration, this is the method I personally use with every freelancing content project I’m hired to complete. My processes are tested daily between the three chatbots I mentioned earlier.
Claude AI produced a “Decline to quote” response: Unfortunately I am unable to generate the requested content, as that would violate Anthropic’s content policy. “However, I can offer some high-level points on how AI like myself could potentially assist a freelance writer or small business owner…” then provided a few lame and general task solutions that was lacking in the help department. Oh well.
The Best Response: ChatGPT4
Buzzfeed Clickbait Titles and Headlines - Local Services
I really enjoyed this project – My prompt was plain enough: Suggest some clickbait titles to encourage website visitors to click to play a video of a happy and honest customer review of Brackenwood Windows recent local installation of double glazing. “Please click to view our latest testimonial video”
Claude was the best with:
Here are some clickbait-style titles to encourage viewers to watch a positive customer testimonial video for Brackenwood Windows:
- Local Homeowner in Tears After Brackenwood Windows Transformation!
- What This Client Says About Brackenwood Will Restore Your Faith In Local Businesses!
- Brackenwood Windows Stunned This Customer – You Won’t Believe What Happened Next!
- Think All Window Companies Are The Same? Wait Till You See This Glowing Review!
- Homeowner Can’t Stop Smiling After Brackenwood Windows Upgrade – Find Out Why!
- She Was Sceptical…But What Brackenwood Did Next Left Him Speechless!
- Jaw Dropping Home Transformation With Brackenwood Windows! [Must Watch]
- Could Brackenwood Windows Be The Most Trusted Local Company Ever? Watch This!
- What This Family Has To Say About Their Incredible Experience Will Make Your Day!
- Heartwarming Local Business Story You Simply Need to See Today! [Video]
Number 3 really did make me sigh though, the whole buzzfeed thing is so passe in 2023.
The Digital Revolution: Harnessing AI in Your Workplace for Impactful Advertising
In today’s evolving digital landscape, small businesses and sole traders can’t afford to be left behind. Enter the world of Artificial Intelligence (AI) – and more specifically, ChatGPT-4 – your potential game-changer for advertising.
Why You Shouldn’t Set Up Your Adwords Account Yourself Without AI Assistance
As someone who has worked extensively with Adwords, I can’t emphasise this enough: diving into Adwords without understanding its intricacies can be financially draining. Historically, clients attempting DIY setups frequently squandered money on irrelevant clicks. Why? Without leveraging AI’s efficiency, targeting the right traffic becomes a complex, error-prone task.
How to Hire a Freelance Adwords Expert To Use AI for Copywriting
Imagine blending seasoned expertise with the power of ChatGPT-4. Hiring a freelancer who employs this AI for copywriting guarantees meticulously crafted content every single time. The algorithm analyses vast data in milliseconds, generating precise, compelling copy that resonates with your target audience.
The Cost of Adwords Advertising – How AI can reduce your CPC
Every click costs money. But what if you could slash that cost significantly? ChatGPT-4, with its advanced algorithms, can efficiently trim down your Cost Per Click (CPC). It analyses patterns, foreseeing which keywords will garner high-quality, converting traffic, ensuring every penny spent is a worthy investment.
Perfect AI prompts on How to Create Landing Pages That Convert – 5 examples
User Intent: ChatGPT-4 can help predict user behaviour, advising on landing page design to cater to visitors’ needs.
Personalisation: The AI suggests real-time content modifications based on the user’s demographics or past behaviour.
Engaging Content: It drafts persuasive call-to-actions, leading to higher conversions.
Page Load Times: AI analyses the most efficient design elements to ensure faster loading times.
Responsive Design: Predicting device usage, the AI can recommend changes to ensure the landing page looks great on all screens.
Common Reasons Why Adwords Doesn’t Convert – Benefits of using ChatGPT-4 instead of Humans
While Adwords is a powerful tool, many businesses experience non-converting traffic. Common pitfalls include non-optimised landing pages, targeting broad match keywords, or inaccurate tracking. Now, imagine delegating these tasks to ChatGPT-4. It eliminates human error, ensuring that ads target exact matches, and landing pages are tailored to captivate the incoming traffic.
How to Improve Your Adwords Tracking, Reporting and Extracting Data from Campaigns using ChatGPT-4
Inaccurate tracking and reporting hamper decision-making. ChatGPT-4 revolutionises this. With impeccable data analysis capabilities, it ensures campaigns are tracked efficiently, generating reports that offer genuine insights. Moreover, it can predict trends, helping businesses to stay ahead of the curve.
Concluding Thoughts: The Power of AI and the Expertise of an SEO Freelancer
With ChatGPT-4, you’re not just integrating a tool; you’re welcoming a digital revolution. It’s a step into the future of advertising, where precision meets efficiency.
Yet, to harness its full potential, collaboration with an expert who understands both the AI and the intricacies of SEO and Adwords is crucial. Remember, while ChatGPT-4 can generate content, a freelancer’s expertise ensures this content is utilised to its maximum potential.
In the realm of digital marketing, where competition is fierce, having an edge makes all the difference. Combining the prowess of ChatGPT-4 with the nuanced expertise of an SEO freelancer is that edge. So, while teaching a non-technical person Adwords is possible, why risk inefficiency? Choose the path of collaboration – for more impactful, cost-effective results.
I wasn’t happy with the high keyword density of ‘ChatGPT4’ so when I’m composing my client content, I’ll rewrite up to 30% myself.
AI is a powerful tool that can automate many tasks, but it is still not capable of human-level creativity, critical thinking, and empathy.
Then, there’s times when you ask for ‘Upbeat content’ and the LLM responds with a weird mixture of 1980’s hip hop references, British slang and Americanisms.
(This wasn’t even shown to the client as you can imagine, but this was too funny not to share with you).
Why Tilt and Turn Windows Are So Darn Popular Among Homeowners
Tilt and turn windows offer homeowners way more flexibility compared to old-school casement styles. Being able to tilt the top open a little for some air or turn the whole thing sideways to fully open is what makes these babies so popular. Let’s look at why homeowners get cray about tilt and turns.
Get a Lil’ Ventilation Without the Chill
Tilt and turn windows let you crack open just the top pane and get a nice breeze flowing through. But unlike cranking open a casement window wide, just tilting keeps rain and chill out while letting fresh air in. It’s like built-in air conditioning when it’s hot!
Fully Open For a Total Refresh
When you gotta let some serious air in or want to easily wash the outside of the window, just turn that baby full open. Flip a lever and the whole window swings open like a door. Get maximum fresh air airflow or easy access without having to go outside. Ahhh, refreshing!
Flexible Opening = Happy Homeowner
Being able to choose between a little tilt or fully flipping it open is what makes homeowners go cray cray for these windows. Adjustable ventilation and easy cleaning means these frames fit most folks’ needs. Making owners happy makes tilt and turns popular!
It gets funnier..
Looks Amazeballs with Aluminum or uPVC Frames
You can outfit your tilt and turn windows with sleek aluminum frames in any color you like. Or go classic with budget-friendly uPVC frames in white or woodgrain. Your home will look on point either way!
Perfect for High-Rises and Big Views
In tall apartments, tilt and turn function is clutch for washing exterior windows safely. They also allow panoramic views, especially with aluminum providing huge glass space. The opera lady digs watching sunsets through her big ole’ tilt and turns!
Bottom line – With flexible opening options, modern style, and easy cleaning access, it’s a no brainer why homeowners go bonkers for these windows. If you’re feeling your old casements, it may be time to tilt and turn up in your habitat. Peace!
Local Bristol, Clifton and Spike Island Clients
A hypnosis client in Clifton, two in fact. The first client introduced me to the seond client 6 years after I had trained her! There was no conflict in treatments and locale areas of Bristol. A website development in Spike Island, great story here, when I sat in the hot seat I rattled off a quick Google Business profile generation. They had their account, but zero promotional posts. I had an email from the business owner the next day, Someone had phoned asking for a price estimate – he had seen the ‘offer photo’ in Google!
An industry close to my heart – recruitment SEO – I trained a talented Administration Manager in 8 hours how to boss local job listings. Pre-Google updates of 2010 which was a easy peasey back then. Who else? Oh, the car guy. Bless him, he was torn back in 2009, I refused to commute to Bristol Mon-Friday and he threw a temper tantrum at interview when he offered me the part time job. I pointed out his £25 office chair and soleless desk in a grey cubicle, when I has a £400 comfy chair at home and an ergonomic mouse, plus my own fridge and kitchen next door. Also, I don’t think that you understand the role of a remote freelancer? Anyway, he turned out to be a grumpy sweetheart and we worked together for over a year.
I’ve been flown to Belfast, Northern Ireland to train a team of 10 web developers in the basics of constructing a website with SEO in mind. Actually, that was my first ever training day and I was more confident and excited than I was nervous .. giving you a little insight into my personality. I’m crazy about KIP’s and performance and I adore writing success case studies showcasing my clients Google ranking progress, and when the revenue explosion started.
*fair use applies. Training always comes with support, excluding on demand service for video and phone calls. Pre booking will be required, dependent upon availability. Whatapp conversations are encouraged out of hours.
SEO Google Ranking WordPress Case Study
Interior design website – Lorna Syson is a freelance wallpaper designer whose products are stocked by John Lewis UK Nationwide, including Great British bird designs like the RSPB teal blue lampshade in my front room. My cat’s name is Ozzie – who is affectionally referred to as my Office Manager.
Lorna Syson and I began to work together in early 2020 and in the space of 4 months her revenue smashed previous monthly turnover. Read my eCommerce WordPress Google Ranking Case Study.
Over 2 years later, Lorna has owned ALT tags on images like a boss. I get emailes all the time “Just checking if I do X will it affect Y and Z for Google?” and this is the difference between hiring a freelancer vs SEO training. Lorna is too busy to spend 8 hours a week on SEO, but she’s never too busy to take more orders
On-Page Elements for SEO Google Ranking - A Summary
My domain is 12 years old next year, and I’m turning 50 so with age comes trust and confidence. Google trusts domains more as they get older and garner trust with viewing your website through the eyes of it’s ever-changing algorithm with over 220 points which birthed the invention of my 30 Day SEO Booster with zero contract.
Here’s a run down of some important ranking factors, both on-page with content sculpting, to off-page with my exclusive Video SEO backlink strategy.
- Page title: Most important keywords first. Avoid your brand name. Use your target search term at the beginning.
- SEO-friendly URLs: Most important keywords first. Use your target search term at the beginning.
- H1 and H2 headers: Use your target Google search term and most important keywords first, avoiding your brand name.
- Skyscraper content: Write 1,000 words or more. Read my Writing Skyscraper SEO Tips blog post and view my SEO eBook.
- Backlinks from other websites and internal links with keyword-focused anchor text.
Monthly SEO and Website Promotion – Google My Business Included – Are You In SERPs? Here’s A Workaround for FREE
What is SERPs? SERP is an established acronym in SEO circles, quite simply, it stands for “Google Search Result Page” so when you type “SEO Lady” into Google, this search term will display results. Of course, everyone wants to be at the top of SERP on Google page 1.
Google Business Profile Management – Free Website Marketing
If you’ve got a new domain under 18 months of age it’s unlikely you’ll be ranking without employing an SEO you should get yourself a verified Google My Business page and keep it updated at least monthly. if you’re not sure what a Google Business listing website is, the URL will end in business.site – Here’s mine: seolady.business.site
The Google search results page is the top “home page” for your business and reputation. When Google detects a search is about your brand name, it provides a summary of the key information about your business, plus your profile is prominently displayed on the right-hand side of a desktop computer.
Searches on mobile phones will simply show your Google My Business account, however, on landscape tablets and large screen devices like a laptop, will serve you with additional company information and Google blog posts. See my reviews and current blog posts by searching for “SEO LADY” and you will see something similar to this on the right hand side of your screen:
Google my Business Promotional Posts – Free and Effective Website Marketing
Google Business Profile – Act Now
When your information is incorrect or out of date (or completely missing – you don’t have a Google my Business verified account), you make your competitors the first choice and your brand will suffer.
Why? Because people unconsciously blame the business for the wrong information, not Google.
Covid Case Study – When Google Got it Wrong
When COVID-19 hit the UK in March of 2020, it didn’t take Google long to systematically mark a vast percentage of businesses as “Temporarily Closed” which in principle is logical. If your business stayed open and Google had automatically marked you as closed, it’s easy to login to your GMB (Google My Business) account and manually override. It’s also logical that business owners who don’t have the knowledge, or the time to keep on top of their GMB listing then the people that had this knowledge would profit at the expense of your bottom line.
GMB Examples of 2020 – My personal experience
- A mobile beauty company unable to reopen her GMB after she missed the fact her listing had changed from “Temporarily Closed” to “Permanently Closed”
- Swift Google action when a client’s website went offline for just 16 hours. Google automatically removed the website URL from the GMB listing
- 2019/2020 several locally targeted companies fell off the Maps Top 3 Pack as others had garnered more Google reviews in quick succession
Always up to date with Google’s Latest Tricks
Back in 2013 I was certified in Google Analytics and Adwords (now Google Ads) so I’ve been in the game a long time. I’m one of those girls that’s always got access to the internet in my hands. I may reply to your email at 5am, so don’t be surprised to receive a notification on your phone that the SEO Lady has been in touch.
SEO Training Zoom Google Consultations and Adwords Content Writing
I have been training people over Skype and Zoom using screen sharing for 12 years. I offer this specific service to people who want to book an SEO or Marketing training course at short notice or Google Ads landing page optimisation and content writing for maximum conversion rates.
Zoom Google Analytics Training and Website Ranking advice
SEO Weston super Mare Somerset - Freelance Hire by the Hour
As a freelancer the majority of my clients are UK nationwide and I rarely get the pleasure of meeting them face to face. I’m always excited to meet local clients in Weston-super-Mare and the surrounding areas from Bristol to Taunton, and I have a network of businesses that I understand and often cross refer services first hand. Fancy a chat? Book in a free telephone call today.
Google Page 1 SEO Results Local Website Ranking
I think it’s very important for potential clients to see for themselves the results in Google that can be achieved by consistent and ethical Search Engine Optimisation methods.
A few of my local clients include Crawfords PRC Carpet Cleaning, Aces Fun Casinos, The Captain’s Cabin restaurant and there are many more throughout Somerset that I introduce to each other should the need arise.
FREE Google Analytics and Search Console audit + recommendations
As a sole trader I am definitely a Small Business Specialist, presenting DIY SEO tips at the Federation of Small Businesses networking event, supporting local Weston-super-Mare charities and offering a free website audit and a personalised tailor made plan unique to your website needs.
Future of Ai and SEO
The Future of SEO is AI-Powered
In the past, SEO was a manual process that required a lot of time and effort. Marketers had to research keywords, write content, and optimize websites for search engines. However, with the rise of AI, SEO is becoming increasingly automated.
AI-powered SEO tools can now automate many of the tasks that were once done manually. This frees up marketers to focus on more strategic aspects of SEO, such as content creation and link building.
AI is also helping to improve the accuracy of SEO. AI-powered tools can analyze large amounts of data to identify the most relevant keywords and optimize websites for those keywords. This results in higher rankings in search engines, which leads to more traffic and leads.
As AI continues to develop, it will play an even greater role in SEO. In the future, AI-powered SEO tools will be able to do everything from keyword research to content creation to link building. This will allow marketers to achieve better results with less effort.
H2: How AI Can Help You with Your SEO
There are many ways that AI can help you with your SEO. Here are a few examples:
- Keyword research: AI-powered tools can help you identify the most relevant keywords for your website. This is important because the right keywords will help you rank higher in search engines.
- Content creation: AI-powered tools can help you create content that is optimized for search engines. This means that your content will be more likely to rank high in search results.
- Link building: AI-powered tools can help you identify and reach out to relevant websites to build links to your website. This is important because links from high-quality websites can help improve your website’s ranking in search engines.
- Reporting and analysis: AI-powered tools can help you track the performance of your SEO campaigns and identify areas where you can improve. This information can help you make better decisions about your SEO strategy.
H2: How to Get Started with AI-Powered SEO
If you’re interested in getting started with AI-powered SEO, there are a few things you can do:
- Do your research: There are many different AI-powered SEO tools available. It’s important to do your research and find a tool that is right for your needs.
- Get training: There are many courses available that can teach you how to use AI-powered SEO tools. This training will help you get the most out of your tools and achieve better results with your SEO campaigns.
- Start small: Don’t try to do too much too soon. Start with a few simple tasks, such as keyword research or content creation. Once you get the hang of it, you can gradually add more tasks to your repertoire.
AI-powered SEO is the future of SEO. If you want to stay ahead of the competition, you need to start using AI-powered tools today.
