Google MUM AI was designed to be more powerful than its predecessor BERT, which was limited to processing one language at a time.
If you’re looking for Google AI Bard SEO Training over a video call, hire me for half a day.
What is Google MUM and when was it updated in 2023?
Google MUM or Multitask Unified Model is an AI language model developed by Google to provide more accurate and comprehensive responses to complex search queries. Unlike traditional search algorithms, MUM can process multiple languages and data formats simultaneously, allowing it to understand context and provide relevant results in Search SERPs.
Although this nifty AI rolled out in 2021, in April 2023 Google HQ showcased it’s text-to-video artificial intelligence tool and more to the USA telelvision programme ’60 Minutes’. Scott Pelley is given access to Google’s campus in Mountain View, California, and its AI exploration laboratory in London, England, to see with his own eyes the new beginning of yet another emerging online technology.
Multitask Unified Model MUM uses, Google developed its Natural Language Processing NLP - Does This Mean A New Way for SEO?
MUM harnesses natural language processing (NLP) and deep learning techniques to interpret complex questions and return highly relevant results. Google has famously been tight lipped with most new releases, from their blog the first announcement was in 2021.
It was created to address the growing need for more advanced search capabilities and to provide better experiences for users seeking information. ChatGPT AI was generally released in November 2022, and the SEO circles around the world are keeping MUM at the forefront of their curiosity in 2023.
The MUM update is Google’s new AI language model that uses natural language processing to improve search results. This model allows Google to understand more complex queries, and it can help provide more accurate and relevant search results. MUM can also understand and translate between multiple languages, making it a powerful tool for international search.
According to Google, the MUM update is 1000 times more powerful than its previous BERT update, which was already a significant improvement in natural language processing. With MUM, Google can understand longer and more complex queries, making it easier for users to find what they’re looking for. This update also brings new features like a new search experience with dynamic layouts and visual search, so users can find the information they need faster and more efficiently.
Bard, ChatGPT and Claude AI LLM Tools for SEO Training
Are you a British SME looking to boost your online visibility and drive more traffic to your website? August 2023 update: Introducing my bespoke AI prompt engineering for organic SEO content writing workshops, tailor-made for British business owners like you.
In this workshop, we dive deep into the world of search engine optimization and equip you with the knowledge and skills to take your website to the top of Google’s search results. But it doesn’t stop there – we also explore the fascinating world of YouTube ranking and unveil the intriguing connection between Google and YouTube.
Send me a message online and hire the UK’s favourite SEO Lady to deliver a mentoring session to your employees, in house and anywhere around England, Scotland, Wales and N. Ireland. Yes, I’ve delivered tailored one-day courses for over 15 years throughout the UK.
Did you know that Google acquired YouTube back in 2006 for a jaw-dropping $1.65 billion? This really does emphasise the importance of understanding the ranking methods employed by both Google search and YouTube.
Speaking of rankings, have you ever wondered how search engines determine the relevance of a website, blog post or internal webpage? My workshops cover the ins and outs of on-page SEO sculpting, where we reveal the secrets behind headers, meta information, and alt tags. And don’t worry, you will get fed.
Headers play a crucial role in catching Google’s attention, with the H1 and H2 tags being particularly favored. We’ll walk you through the hierarchy of headers, from the essential H1 all the way down to the lesser-known H6.
What does the MUM update mean for SEO in all Search Engines?
Of course, the SEO industry has always been focussed on Google ranking; it’s relatively common knowledge that other search engines including Yahoo!, Yandex and Bing take many ranking elements of website search from the big G.
New technology advances mean that writing knowledgeable content that is factually accurate is a whole lot easier. Source: Using AI to compose Google keywords for paid advertising.
The MUM update is expected to have a significant impact on SEO. With MUM’s ability to understand more complex queries and provide more accurate search results, it’s likely that websites that optimise for long-tail keywords and phrases will benefit the most. The update will also make it easier for users to find the information they need, which could result in more traffic to websites that provide valuable and informative content.
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Relevant Content - High Relevance and Naturally Written for Organic SEO and Website Visitors - Traffic Increase
Originally dubbed “BackRub”, the baby Google was the result of a research project that started back in 1996.
Which means in 2026, technically, Google will be 30 years old. Do you remember Ask Jeeves, Netscape and Yahoo chat rooms? MSN chat and My Space with Tom?
Yes, you, we are a very similar age. If you’d like to hire an old lady SEO, it’s best if you stalk my Google ranking case studies on WordPress, Shopify. Kajabi, and Magento. Here you will discover life before AI generated textual content, all hand written by myself.
Optimising Ranking Content for MUM and Updates
The Mum update is still in the early stages of rollout, and it’s too early to say exactly how it will impact SEO. However, there are a few key strategies that SEO’s will understand are realistically evergreen to optimise text for Mum:
SEO Tip: Before you start to write, decide exactly what phrase you will target in Search: Focus on user intent
With the Mum update, Google is placing even more emphasis on user intent. This means that it’s essential to create content that directly addresses the needs and interests of your target audience. One way to do this is to use natural language in your content, including long-tail keywords that reflect the way people actually speak.
Write for readers, no Search Engines with comprehensive content, article length, references and videos
Mum is designed to understand the complexity of search queries and provide more comprehensive results. To optimise for Mum, it’s important to create content that covers a wide range of topics related to your target keywords. This could include creating comprehensive guides, FAQs, and Video SEO with descriptive content that answer a variety of questions related to your industry.
SEO site speed and SEO – a postitive user experience
While Mum is primarily focused on natural language processing, it’s still essential to optimise your site for speed and user experience. This includes improving page load times, creating mobile-friendly designs, and ensuring that your site is easy to navigate and use.
Schema markup and the relationship with Google ranking
Schema markup is a type of structured data that helps search engines understand the content on your site. With the Mum update, schema markup will be even more important, as it helps Google identify the key topics and themes on your site.
Algorithm Updates - Evolution of Google and AI in 2023
What should SEOs do about MUM?
At this point, it’s too early to say exactly what impact Google MUM will have on SEO. However, there are some things that SEOs can do to prepare for any potential changes:
High-quality, relevant content: Regardless of how Google’s algorithm changes, one factor has remained the same in over 20 years: Relevant, researched content to provide value to readers.
Keep an eye on industry news: As more information becomes available about MUM and how it might be used in search, it’s important to browse Twitter streams on the latest case studies.
Be ready to adapt: SEO is an ever-evolving field, and the most successful SEOs are always ready to blog and share the new with others about the latest changes in the algorithm.
Conversational Search Queries - Featured Snippet AI Case Study
So, a lot of the content I have been writing for my clients over the past decades means I’m forced to invoice my clients for the hours of research it takes on a niche topic.
The introduction of AI changed all that in a matter of a couple hundred of hours. It literally seemed ChatGPT AI model smashed through the ranks of Jasper and other artificial intelligence models as far superior. The SEO chatter on Twitter was lit.
Whether you are a fan or a fearmonger, every Google MUM update is part of a broader trend towards more advanced search algorithms that rely on machine learning and artificial intelligence. This means that sole trader freelancers must remain vigilant and adaptive to ongoing changes in the search landscape. By staying up-to-date on the latest trends and best practices in SEO, Digital Marketers can ensure their website remains visible and relevant to potential customers.
The MUM update represents a significant shift in how Google processes search queries. Instead of relying solely on keywords, the algorithm now considers a range of factors, such as user intent, context, and natural language processing. This means that Digital Marketers must also adapt their SEO strategies to align with this change.
To optimise your website for the MUM algorithm, there are several steps you can take. Firstly, ensure your content is highly relevant and comprehensive, and focuses on addressing the specific needs and concerns of your target audience. This will help to improve your website’s visibility in search results.
Another key factor is to optimise for conversational search queries. This means using natural language and long-tail keywords that more accurately reflect the way people search for information online. For example, instead of targeting generic keywords like “Small Business SEO company” focus on more specific queries including your local geographical area to benefit from nearby freelancers.
It’s also very important to consider the user experience of your website. Google’s MUM algorithm takes into account factors like website speed, mobile-friendliness, and overall usability when ranking search results.
No one wants to wait 6 seconds for your website or blog post to load, image heavy websites like photographers or SME’s who upload videos as their hero banner will suffer badly from poor loading speeds. Logically, your SEO consultant must ensure their clients’ websites are optimised for all devices and that the user experience is seamless and intuitive.
IP Location and Local Google Search in the United Kingdom 2023
Google’s IP Location and Generic Searches 2023
This week in Google when I was manually searching for a client page rankings, Google refused to allow me to search until I manually changed my location from ‘Weston-super-Mare’ to Bristol or Portishead, or I was instructed to re-search adding the geographical area on the end of the product search query. In my case it was DTF Printers UK. 2023 NOPCommerce study coming soon.
TL;DR of Google MUM summarised in a nutshell for the Digital Marketer and DIY SEO Small Business owners
Google MUM or Multitask Unified Model is an AI language model developed by Google to provide more accurate and comprehensive responses to complex search queries. Unlike traditional search algorithms, MUM can process multiple languages and data formats simultaneously, allowing it to understand context and provide better results. MUM utilizes natural language processing (NLP) and deep learning techniques to interpret complex questions and return highly relevant results. It was created to address the growing need for more advanced search capabilities and to provide better experiences for users seeking information.
MUM was designed to be more powerful than its predecessor BERT, which was limited to processing one language at a time. MUM can handle 75 different languages, as well as text, images, and videos, which makes it a more versatile tool for search queries. MUM’s capabilities extend beyond just web searches, as it can also answer questions related to personal topics like recipes, travel, and shopping. In summary, MUM represents a significant advancement in search technology, capable of delivering more accurate and personalized results than ever before.
In April 2023, I was bullied and persuaded to take an impromptu afternoon off work and ‘get out more’ by my soft-top car owning good friend.
He previously lived near Barry Island in Wales and often points out Welsh landmarks from Weston-super-Mare beach, so here’s a fun video:
SEO Freelancer Wales - Cardiff, Newport, Swansea, Bridgend, Port Talbot, Merthyr Tydfil, Llanelli, Caerphilly, Pontypridd, Cwmbran, Neath, Barry, Ebbw Vale, Aberdare, and Penarth
In today’s digital era, every business, whether big or small, needs to have an online presence to be successful. However, having a website is not enough. Your website needs to be visible to your potential customers. That’s where Search Engine Optimisation (SEO) comes in. SEO kick starts your website to rank higher on search engines like Google, which increases the traffic with my 30 Day SEO Booster.
If you’re based in Wales, particularly in Cardiff, Newport, Swansea, Bridgend, Port Talbot, Merthyr Tydfil, Llanelli, Caerphilly, Pontypridd, Cwmbran, Neath, Barry, Ebbw Vale, Aberdare, or Penarth, and looking for an experienced SEO Lady to help you rank your website, then book a free chat and I’ll speak a non technical language you understand.
Cardiff: Benefit of working with the SEO Lady
One of the benefits of working with the SEO Lady in Cardiff is that she can help you achieve higher visibility for your website in all search engines. You’re only a train ride away from Weston-super-Mare and I visit Cardiff several times a year.The last time was for Pete Tong in Cardiff Castle with Jules Barkley’s orchestra:
Allow me to crunch your Analytics and Search Console data history website’s performance to provide insights into how you can further improve your website’s ranking.
Newport and Swansea: Beautiful Coastal Wales
Another benefit of working with the SEO Lady in Newport is that she can help you create content that is tailored to your target audience. By conducting thorough AI assisted keyword research and understanding your target audience, I’ll produce engaging, original and unique content that not only ranks well on search engines but also resonates with your audience. This will lead to more traffic, engagement, and sales/conversions for your small business website.
Then there’s VSEO and link building. Link building is an important factor in SEO, and it involves getting other websites to link back to your website. The more high-quality links you have pointing to your website, the higher your website will rank on search engines. The SEO Lady can help you build a strong backlink profile by creating fully optimised videos and uploading to movie sharing websites, this will appeal to other to relevant websites to link back to.
Bridgend and Port Talbot: : Benefits of a Sole Trader – Working Direct
Slash the price of agency fees; I white label my services to a lot of Digital Agencies who hire me out at £150/hour for ad-hoc tasks. Here’s my SEO Freelancer Costs for 2023.
If you’re in port Talbot and Bridgend, working with the SEO Lady can also help you with local SEO. Local SEO is the process of optimising your local services website to rank better in Google Maps. This is particularly important if you have a physical location that you want to promote. Together we will create new NAP local listings, and build citations to improve your website’s visibility in local search results for the search term “Near Me”.
User experience is a critical factor in SEO, and it includes factors such as website speed, mobile responsiveness, and navigation. By improving your website’s user experience, the SEO Lady can help you improve your website’s engagement metrics, which can lead to better rankings on search engines.
Merthyr Tydfil and Llanelli – Technical SEO Audits in Google Search Console to predict the future of Search Intent
Content marketing is the process of creating and sharing valuable content to attract and retain customers. By creating high-quality content that is optimized for search engines, the SEO Lady can help you improve your website’s visibility, increase traffic, and build your brand.
Technical SEO involves optimizing your website’s backend, such as its code and structure, to improve it’s health and the internet browsing experience for first time visitors. We don’t need paid tools, your free Google account will be the best source for your domain, especially if you website is over 5 years of age.
Technical SEO Audit is a critical part of any SEO strategy, and it requires the use of several Google tools to identify potential technical issues with your website. Page loading speed, dwell time, and high bounce rate are three critical data trends to watch out for. Here’s a non technical summary for small businesses in Wales and the South West Coast of England:
Google Search Console and G4 Analytics – Free Tools Used in Technical SEO Audits
A Technical SEO Audit is a comprehensive evaluation of your website’s technical infrastructure to identify technical issues that may prevent your site from ranking high in search engines. Several Google tools can help perform a Technical SEO Audit, including Google Analytics, Google Search Console, and PageSpeed Insights.
Google Analytics is a powerful web analytics tool that can track the number of visitors, pageviews, bounce rate, and other important metrics that can help you understand how users interact with your website. This tool provides insights into user behavior, such as how they arrived at your site, how long they stayed, and what actions they took while on your website.
Google Search Console is another essential tool for Technical SEO Audits. This tool can help identify any technical issues with your website, such as crawl errors, broken links, and HTML errors. It also provides valuable data on your website’s search performance, including the number of impressions, clicks, and click-through rates.
Data Trends to Watch Out for in Technical SEO Audit
Several data trends can indicate potential issues with your website’s technical infrastructure. The following are three critical data trends to watch out for in a Technical SEO Audit:
Page Loading Speed
Page loading speed is one of the most crucial factors that can affect your website’s user experience and search engine rankings. Slow-loading web pages can lead to higher bounce rates and lower user engagement, both of which can negatively impact your website’s SEO performance. According to Google, a website’s page should load in under three seconds. Any longer than that, and you risk losing potential customers or website visitors.
Dwell time refers to the amount of time that users spend on your website after clicking through from a search engine results page (SERP). The longer users stay on your website, the higher the chances they will convert into customers or take another valuable action on your website. A high dwell time can indicate that your website is relevant to users’ search queries and can improve your website’s search engine rankings.
High Bounce Rate
A high bounce rate refers to the percentage of users who leave your website after visiting a single page. A high bounce rate can be an indication that your website’s content or user experience is not engaging enough to keep users on your site. High bounce rates can be caused by several factors, including slow loading speed, irrelevant content, poor design, or technical issues. A high bounce rate can negatively impact your website’s search engine rankings and user experience.
Google Correlate Discontinued – Alternative SEO Keyword Research
Google Trends Keyword Research Tool Correlate Discontinued in 2019
Google Correlate was discontinued at the end of 2019, have you only just realised?
Got a quick question? Schedule a free 20 minute Discovery Call in my online diary.
Google Correlate was a tool that was launched by Google in 2011 that allowed users to search for patterns in Google search data. The tool allowed users to input a data set and find search terms that had similar patterns of popularity over time.
However, In 2013, Google announced that it was shutting down the service and that the tool would be removed from the Google website on May 15, 2013 however it was still available in Search even when it was sundowned. The reason for the shutdown was not officially announced by Google, but it is speculated that the tool was not widely used and that Google was focusing on other projects at the time.
ChatGPT tips below
Use ChatGPT for negative keywords in paid advertising. Hire me for a 1 hour Zoom SEO consultation.
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Alternative to Google Correlate
Have you heard of the openAI tool, ChatGPT?
It’s still in the development phase and the data cutoff was in 2021, so if you’re researching a city population like Bristol, here is the type of answer to expect:
As of my training data cut-off in 2021, the estimated population of Bristol, a city in the south west of England, is 467,099. This figure is constantly changing, so the current population may be different.
ChatGPT is really useful to perform keyword research and find Google Ads negative keywords and synonyms.
Read my ChatGPT Case Study 2023
Keyword and Google Search Phrase SEO Consultations
Google Correlate was officially discontinued in 2019, just 6 years after the official statement. The exact date of discontinuation is not specified by Google. It’s worth noting that, the tool had been less actively updated and maintained by Google in the years leading up to its discontinuation. The discontinuation of the tool was likely due to low usage and the fact that Google was focusing on other projects at the time.
It is worth noting that Google Correlate was not the only tool that allowed to find correlation from large data sets, and it’s possible to find other tools to help you on that.
Relying on keyword tools eradicates the human way of thinking, by trusting search phrase suggestions from SEMrush or Ahrefs can lead you down a rabbit hole of hours online.
Dramatically reduce your research time on the internet and speak to another human. I’ve been delivering SEO training since 2008 so you’ve got more than a decade of experience waiting for you to take advantage by chatting with me over Zoom.
Read more about my Zoom Consultations (no webcam required) I will record my screen sharing session and upload to YouTube as an Unlisted video for you to watch again. No webcam required on your end!
- First of all, let’s get you started with some free advice. Email me your domain and let’s chat
- Allow me access to view your Google Analytics and Search Console data (no changes will be made and you can disconnect my access at any time)
- I will reply with a list of recommendations and website improvmements
- Hire me and reserve a slot to speak over Zoom, you don’t need a webcam. I will virtually hold your hand and direct you through interpreting your Google data to make positive changes to your keywords and SEO content
- This is an hour’s Q&A session that’s 1-2-1, as every website in the world is unique, the business mentoring advice I provide is specifically tailored to you and your online business
- I’m an eCommerce specialist with Shopify, Kajabi, Magento 2 and Woocommerce/Wordpress experience stretching back to the early noughties
GA4 Google Analytics link to Search Console 2023 Beginner Video Step by Step + Bonus Sundowned Snippet for Retro Installs
Back in 2008 I was working as a full time employee for Funky Pigeon in a 360 degree Digital Marketing Manager role based in Bristol. I was but a young fledgling 30-something new hire, keen and eager to succeed and learn on the job.
The SEO duties were not laid out as bullet points in the advertised job posting, in fact the company was in the midst of rebranding from the old domain Remind4U and it was my place to migrate from this old domain (to the new one that we all know and love FunkyPigeon.com) as such this was my first domain migration and a very much enjoyable seat of the pants experience.
Once the new website design was uploaded to the new domain the Director pulled me into his office one sunny afternoon and instructed me to open a Google Adwords account to get the word out as fast as we could to as many buyers as possible. I had a little experience with Adwords with the company I had previously worked with, and I used Google Trends as a keyword research tool at that time.
Google Correlate shut down on December 15th 2019
I do see a lot of traffic in Google Analytics with visitors finding my website for keywords such as “Google Correlate” and “Where has Google Correlate gone” so welcome. Are you here to look for keyword research tools, or just to read what happened?
SEO Freelancer Bristol Search Engine Optimisation London and UK
Google TrendsThis is a neat little invention, I found it fascinating to spot new “hot” trends. Some of you may already know that I was deep in my hobby as a 12″ vinyl DJ during this time and music was, and still is, a huge part of my life.When Duffy – Mercy hit the charts at number 1 it stayed there for 5 weeks and was in the UK charts for a total of 57 weeks. Google Trends saw a huge spike and then a predictable dip as time went on.
Google Correlate is part of TrendsVisit Google Trends today – you can even see data for a year in Search so that you can view what was trending on Google by year – here’s a snapshot of 2008Searching for Duffy – Mercy displays a popularity graph and related keywords. These related keywords are what helps when researching target Google search phrases for SEO ranking.
How many SEO’s offer a 100% guarantee? WordPress website owners should begin with a FREE Google Analytics and Search Console audit from me. I’ll provide a list of recommendations. 99/100 clients fail my basic audit.
Google's Ranking Algorithm Got Smart
Back in 2007 Search Engine Optimisation was never a major issue for websites, it was easy to rank on the first page of Google simply by repeating key words on the website and also in the meta tags to climb up in rankings.
Business also used other tactics of keyword repetition to shoot up in Google – simply by adding white text on a white background so the human eye couldn’t see the junk text, but Google could.
Google Food – What are Search Engines really looking for?
OK, so here the scenario is that you are a law firm in Brighton. This happens to the the search phrase you want to rank on Google page 1. The keywords make up a search phrase in order of importance.
- Page URL structure – great for geographically tageted businesses. For example, a law firm in Brighton should create a blog post or an internal page with the URL ending in /law-firm-brighton.
- Maximise your H1 header – Avoid saying “Welcome to my website” in big bold letters, tell Google that you are a Law Firm in Brighton (and your specialist areas too).
- Textual Content – Each page should have at least 300 words. Search Engines are like humans, they read a website like a newspaper. No one wants to buy a newspaper with nothing to read.
- Images – Rename your images from “My logo” or “DC0034” to your chosen key phrase, so “Law Firm Brighton Family Lawyers Logo_1” instead.
- Ensure other people are linking back to your site – Google likes backlinks from relevant and trusted websites like Yell, Thompson Local and even Google+ and YouTube. Google owns YouTube and also the site blogger.com. Create extra traffic by ensuring your website is mentioned online with business profiles.
What are Search Engines not looking for?
- Spammy blog comments from outside of the UK.
- Hundreds / thousands of low level backlinks that have been bulk added by an overseas SEO company for a few $dollars. Or you woke up one day and decided to add your company information on as many business directories as possible. Learn more about Video SEO and Backlinks.
- Linking from ‘Bad neighbourhood’ websites such as adult or gambling.
- A pretty website with lots of photos and zero text. Read about the most common eCommerce Errors and judge yourself, how many mistakes are you guilty of?
- A website built on a free platform such as Wix, Hibu/Yell or Weebly.
Try it for yourself – Google search for your geographical area and your services – what page in Google is your website? Can you see your competitors above you? Often wonder how they dominate Google search results? They have employed an SEO company, or invested in SEO training to learn SEO.