YouTube Video SEO Marketing Google Ranking off-Page VSEO

YouTube Video SEO for Backlinks. Off-page Google Ranking Method

Updated from 2011 regularly to keep up to date – I’ve been using VSEO for more than a decade.

Anyone with a Google email or Gmail account automatically has a YouTube account waiting to be marketed in search engines. Off-page VSEO Search Engine Optimisation of your YouTube account is simple, effective, and best of all included in my 30 Day SEO Booster.

What’s not to love? Want a quick chat? Book a 20 minute Discovery Call today. Why not stalk my reviews and testimonials by heading on over to my Clients page.

UK eCommerce, Artists and and Local Business YouTube Ranking

From Google – Video is becoming increasingly common on ecommerce sites.

The first three hashtags in the description usually appear above the video title and can be clicked by viewers to find other videos with the same hashtag.
14 Backlinks – You can add up to 14 links on your YouTube channel Home tab. Your first link will be prominently displayed in the profile section near the subscribe button, and your remaining links will show when your audience clicks to see more links.

Hashtags makes videos more discoverable in YouTube search results. If someone clicks on or searches for a hashtag, YouTube will show a page with videos that have that hashtag in the description.

Digital Marketing Conference Presentation 2024 BrightonSEO - YouTube Video SEO and Backlinks

Using tags and category keywords helps movie  viewers find related videos on a particular topic. This is exactly like CMS blog categories and the ways they act as internal linking and create a mini library for your website.

♛ How YouTube ranks videos – Speaker slides included – watch the video
♛ YouTube features to optimise: Title, Description, Made for Kids, Tags, Date, Location, Languages, Thumbnail, Playlists, Audience, Visibility Settings, Monetization, End Screens and Annotations, Cards, Captions, Advanced Settings and Chapter Markers

As a site owner, you can use video to give shoppers a deeper understanding of products you sell or build your reputation as a trusted expert. Video can also be prominent in Google Search. By surfacing your video content on Google, you can open up additional paths of discovery to drive awareness of your business and engagement on your site.

Videos can appear on the main Google Search results page or on the Videos tab. Videos are frequently presented with a thumbnail image and other helpful information such as the playback duration and summary text. In addition, Google can now highlight key moments in your video content, allowing users to navigate the video like chapters in a book. When a user taps a key moment, they’ll land on your site where they can begin watching the video from that moment in time.

SEO Your Video to Rank on YouTube

Everyone knows how essential SEO is to promote websites in Google and other search engines such as Bing, Yahoo!, Yandex and Duck Duck Go. Not everyone knows that Google owns You Tube – did you?

Your Google account has a wealth of free tools and access to many features ready for you to take advantage of at no cost; including a Google blogger, Search Console, Google Business Profile, YouTube and hundreds of developer tools.

When looking to implement an SEO strategy it’s optimal to keep all of your accounts under one umbrella login with Google, to enable linking Analytics to Search Copnsole for example, as well as optimising your Youtube account to it’s full potential.

Let’s chat!

    YouTube Channel and Video SEO Basics – Verification

    • Login to Youtube under your personal login and create a new channel.
    • When you login to your YouTube account, even if you have no videos uploaded you are able to SEO your channel. Fill in your Keywords and Information tabs in your profile, again using your website URL, your business keywords and company description.
    • Verify Your YouTube Channel with your mobile number

    eCommerce SEO Case Studies – WordPress and Shopify

    My first eCommerce SEO role was with Funky Pigeon back in 2008. Here’s a few SEO case studies written.

    More than a decade ago, I attended a large Social Media conference in London back in 2011 and my Video SEO (VSEO) methods still apply today in 2021 as a way to attract white hat and safe backlinks.

    YouTube and Google employee Bruce Daisley opened up with some astonishing stats.

    A massive slice of all future online content will be video content – he was right.

    YouTube viewers watch over one billion hours of movies and video content on the platform daily, therefore generating billions upon billions of views as people share their favourite clips to friends (YouTube, 2021).

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    Off-Page SEO YouTube Video Ranking with Backlinks VSEO

    This is included in my 30 Day SEO Booster

    Client action:

    1. Create a Google Alert for your homepage URL – You will receive Google Alerts via email when Google indexes and crawls these (and any other) backlinks over time until you decide to stop the service.
    2. Provide 6-9 company images and a Hi-Res logo
    3. Write up to 200 words of sales content as a video description (if applicable, phone number) plus the URL to create backlinks for

    I will create your own personal YouTube account that you have full ownership of, produce a bespoke slideshow video unique to you using your company logo & images, then upload to your channel.

    As part of this task I will distribute your video globally across 11 video sharing websites for further backlinks and a worldwide reach. I will send you a spreadsheet detailing the link URLs direct to your video on each of these movie sites.

    Video SEO / Backlinks Tasks

    • Add me as a Manager in your YouTube account settings
    • You will need to complete the YouTube profile with a link back to your website, and social URLs
    • Verify your YouTube channel using your mobile number
    • Add a logo / business image and Channel Art
    • Set UK as target country and set channel keywords to match SEO campaign
    • Complete upload defaults and SEO description and target tags
    • Create a slideshow video using software to showcase your company brand, or I can upload a movie from your phone
    • Send the raw movie file over to you for amendment / approval
    • Once approved upload to YouTube directly
    • SEO optimise the title, description, keywords and link back to any webpage URL
    • If your account is under 6 months old you’ll have to verify using a additional ID methods for the links to be blue and clicky.
    • Submit the approved video to other video sharing websites around the world and provide a spreadsheet detailing exactly the location and link to your movie online

    SEO Booster 30 Day Package – No Contract One Off Service

    SEO Booster package: This is a complete all-in-one SEO starter package personalised to your site with a 10-point checklist to ensure your website is verified in Google, Bing, Yahoo and Google Blogger. If you are looking for your website to climb in the search engines with linkbuilding and a VSEO backlink off-page marketing strategy at a fixed fee then this is the package for you! This includes a video for effective marketing that I will create for you, using your business images and logo. Did you know? YouTube is the second most popular search engine after Google.

    Double your chances of your website being found by appearing on both, and linking between each other. After all, Google owns YouTube so don’t miss this trick!

    Video search engine optimisation (VSEO)

    Video search engine optimisation (VSEO) is becoming increasingly popular and if you have a business and haven’t taken advantage of this tool, there’s no time like the present. Did you know that more than 2 billion videos are watched on YouTube every day?

    The popular network has the power to give your business massive exposure and if your video happens to go viral, your company could become the next overnight sensation. Video SEO can help increase the visibility of your video, making it more likely to be seen by your target audience, with the added bonus of adding backlinking and increasing your website’s DA score.

    Back in 2014 I was still blogging on the benefits of YouTube Video SEO and I’ll update this blog post again soon.

    When people type in Google looking for the keywords of the products or services you offer, the chances of your video getting found in natural organic search is improved vastly when SEO optimisation techniques have been implemented with your YouTube channel that’s verified and connected to your website to prove ownership.So, when people search online for any keywords, your video will appear in Google SERPs (search engine results pages) as well as websites who are ranking in SERPs.

    5 Advantages of a YouTube video SEO for your business

    1. In my experience, 90 out of 100 clients do not own a YouTube channel. Be ahead of your competitors, especially sole traders and one-man bands.
    2. Optimising your video with your relevant industry keywords will ensure your video shows up in the search results in Google and YouTube.
    3. Making a personalised video helps you stand out from your competitors, promoting your brand and logo to everyone.
    4. If your video is memorable and well-constructed, potential customers are more likely to share the video with friends. Suddenly, you have a whole new world of fans who are likely to become customers.
    5. Making sure this video is SEO-friendly helps get it found in the first place.You already have a great platform for sharing your video, YouTube. Billions of videos are viewed on the network daily and the site makes it easy to add keywords to your title and description as well as in the keywords tag.
    Videos help increase brand awareness. Sharing a video on YouTube that lets people know what your company does, without force-feeding them blatant advertising, will give people who were unfamiliar with your business a great first impression.

    Google Analytics and Search Console SEO Audit

    Ping me a message and I’ll be happy to provide a Google Analytics and Search Console healthcheck at no charge.

      Video SEO - White Hat Backlinks. Who owns YouTube? Google.