SEO Training Zoom Google Consultations and Adwords Content Writing
I have been training people over Skype and Zoom using screen sharing for 12 years. I offer this specific service to people who want to book an SEO or Marketing training course at short notice or Google Ads landing page optimisation and content writing for maximum conversion rates.
Zoom Google Analytics Training and Website Ranking advice
Send me your website URL for a free audit via my Contact Form
Google Analytics and Ad Campaigns Optimisation by Zoom Skype or telephone
Delivering an SEO training day recently, I had a question about Google Analytics training. I asked what the goal was, and the short answer was “I don’t know. I just don’t understand Google Analytics. I want reports to show me sources of traffic, how people buy and why people buy”
Book a few hours with me and I will demonstrate in an easy to follow session how to understand Google Analytics, setup automatic email reporting from a custom dashboard, how to set up that dashboard in the first place with all your favourite features, and ensure you have your accounts setup correctly – including linking to the correct Google Webmaster Tools property.
Adwords Landing Pages Paid Traffic Conversion Optimisation
WARNING: Never set up an Adwords account for the first time DIY. Over 7 years 100% of all my clients that have tried Adwords themselves have WASTED MONEY by not following the correct procedure to target relevant traffic, paying for irrelevant clicks that do not convert.
I offer a paid traffic content writing writing service and Google Ads account optimisation at a cost of £55/hour. One landing page for paid traffic conversions takes between 2-3 hours depending on the industry.
Flexible Pricing, Summary, Reporting, Homework and 7 Day Support
The hourly Zoom/Skype training rate is £45/hour and all Zoom/Skype training sessions include a 7-day follow on email Q&A support. As it’s impossible to predict how much time you will need I will invoice after the session is complete, email over a summary of our conversation, reports from Google and a list of tasks for your homework for us to work on together.
Adwords isn’t right for every website. Research before you hand over your payment details.
Google says out of 100 clicks that 3 people on average will convert – e.g. Pick up the phone to call, or send an email enquiry, or make a purchase.
Therefore the services you want to advertise you should be aware of the Adwords costings per conversion. Below is a rough estimation:
Essentially 50p per click x 100 clicks = £50 so it follows that 3% of people should convert so £50/3 = £16.70 cost per conversion (sale). Some clicks are £2 each = £50/ conversion.
Some reasons why Adwords does not convert include:
- The landing page is not specifically marketed and optimised for new visitors from Adwords
- The 4 second marketing rule applies, impress or digress
- You are not paying for [exact] match keywords, only broad match keywords
- Low priced product (Under £50)
- Your ads are running 24 hours a day
- You can’t split test as you don’t have 6 adverts
- You can’t split test as you don’t have mobile – specific adverts
- Are Adwords and Google Analytics Linked
- Are your conversions recording accurate data
- Is there a contact telephone number unique to Google (if required)
- High competition keywords / phrases
- Low search volume
- Irrelevant search terms
- Tracking / ecommerce is not accurate