Let 2023 be the year that everyone swarmed to the openai interactive website to try out this new, awesome Chat Generative Pre-trained Transformer (Chat GPT). Officially, it was launched just a few weeks before January 2023 in November 2022, but ripples began to grab attention on all social media channels and things escalated very quickly..
Whilst we’re on the subject of AI content writing, there’s a selection of alternatives including Google MUM, recently it’s been hitting headlines as being 1,000 time more powerful than it’s predecessor BART.
What is Google MUM? The AI platform MUM uses natural language processing (NLP) and deep learning techniques to interpret complex questions and return highly relevant results. Google has famously been tight lipped with most new releases, from their blog the first announcement was in 2021. There’s wild speculation on socials that there’s a 2023 update coming soon.
How to use Chat GPT with leading questions
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Textual Content - Discover Keywords and Search Phrases
Before keyword research can begin, personally I consider the ‘voice’ of the brand that is paying for SEO and/or Google Ads as the style and flow will differentiate between industries.
The voice of a brand is an important aspect of branding and helps to convey the brand’s personality and values to its audience. Copywriters will always ask this question to new potential clients.
For example, a B2B start up, SAAS tech or a finance industry related company would probably choose to adopt a formal and sophisticated tone, in contrast to most of the a tech startups and Digital Agencies I’ve worked with. This laid back approach usually chooses to adopt a more casual and conversational tone.
Personally, I describe this as a ‘coffee aficionado’, cocktail bartender banter with a bit of a cheeky sense of humour.
When I’m writing for a strong branding culture, I can help to reinforce the brand’s image and values, and website content plus social media broadcasts will always play a key role in building a strong and maintaining brand identity.
Useful AI ChatGPT Leading Questions - Template Examples
Request a style of writing: So far, I’ve explored professional keyword suggestions, casual keywords, slang terms, acronyms and Pirate. No, I’m serious about the Pirate, sometimes I spend too much time on Linkedin 😉
Use SEO Synonyms – “Create new keyword variations and synonyms for beginner searches for archery bows”
Ask for negative keywords for Google ads – “Create negative keywords for irrelevant searches related to outdoor garden lighting”
Here are some keyword variations and synonyms related to a “sole trader digital marketer”:
- Independent digital marketer
- Solo digital marketing consultant
- One-person digital marketing agency
- Freelance digital marketer
- Self-employed digital marketing expert
- Solo digital marketing professional
- One-man digital marketing team
- Freelance digital marketing consultant
- Entrepreneurial digital marketer
- Self-starter digital marketing strategist
Here are some keyword variations and synonyms related to an “SEO freelancer”:
- Independent SEO consultant
- Solo SEO specialist
- Freelance SEO expert
- Self-employed SEO professional
- One-person SEO agency
- Solo SEO strategist
- Freelance SEO consultant
- Entrepreneurial SEO expert
- Self-starter SEO specialist
- Independent SEO contractor
20 ChatGPT prompt ideas to help improve your PPCIf you’re looking to revolutionize your PPC workflow and maximize your results, ChatGPT for Google Ads is the tool for you. ChatGPT has been designed to be user-friendly so anyone can get started quickly, plus they provide over 20 customizable chatbot prompts in order to really make your campaigns shine.These chatbot prompts come complete with suggested questions and answers, making it easy to tweak them into something that works best for you.
ChatGPT -how to set up an account:
- Access the ChatGPT model by going to the OpenAI website or by using one of the various integration options (such as the OpenAI API).
- Input your prompt or question into the text field provided. This can be a simple question or a more complex task such as writing a blog post.
- Press the generate button or send the prompt to the API endpoint if you are using the API.
- ChatGPT will process the prompt and generate a response, which will appear in the text field or be returned via the API.
- Review the generated response and make any necessary edits or adjustments.
- Repeat steps 2-5 as needed until you have the desired outcome.
- Use the generated text for your intended purpose, such as answering a question, generating content for a website, or creating chatbot responses.
- Keep in mind that as a language model, ChatGPT is not perfect and may generate errors or inappropriate content. It’s important to review the generated text and make any necessary corrections before using it.
- Train your own version of the model with specific data, if you want to have more control over the output and the model to be more specific to your needs.
- Enjoy the power of natural language processing with ChatGPT!
20 ChatGPT Prompts for PPCIf you’re looking to revolutionize your PPC workflow and maximize your results, ChatGPT for Google Ads is the tool for you. ChatGPT has been designed to be user-friendly so anyone can get started quickly, plus they provide over 20 customizable chatbot prompts in order to really make your campaigns shine.These chatbot prompts come complete with suggested questions and answers, making it easy to tweak them into something that works best for you.
- Create a campaign structure with ad groups and keywords
- Create responsive search ads with ChatGPT
- Create sitelink ad extensions with ChatGPT
- Create call out extensions with ChatGPT
- Create structured snippets with ChatGPT
- Create a list of negative keywords with ChatGPT
- Create a list of in-market audience segments with ChatGPT
- Paid search conversion tracking ideas with ChatGPT
- Google Ads competitive research with ChatGPT
- Create a list of keywords with estimated clicks, average CPC, and competition level
- Specify demographic targets with ChatGPT
- Create CTAs with ChatGPT
- Budget allocation recommendations with ChatGPT
- Create audience segment ideas for retargeting with ChatGPT