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How to research SEO keywords using ChatGPT for Google Long Tail Search Phrases

Posted on April 12, 2023
How to research SEO keywords using ChatGPT for Google Long Tail Search Phrases 2023

Let 2023 be the year that everyone swarmed to the openai interactive website to try out this new, awesome Chat Generative Pre-trained Transformer (Chat GPT). Officially, it was launched just a few weeks before January 2023 in November 2022, but ripples began to grab attention on all social media channels and things escalated very quickly..

Whilst we’re on the subject of AI content writing, there’s a selection of alternatives including Google MUM, recently it’s been hitting headlines as being 1,000 time more powerful than it’s predecessor BART.

What is Google MUM? The AI platform MUM uses natural language processing (NLP) and deep learning techniques to interpret complex questions and return highly relevant results. Google has famously been tight lipped with most new releases, from their blog the first announcement was in 2021. There’s wild speculation on socials that there’s a 2023 update coming soon.

How to use Chat GPT with leading questions

 
If you’re already a pretty good copywriter, then this fancy tool isn’t a threat, the whole opposite to be honest. If you know a little about a seemingly niche subject, ChatGPT can be led with a series of questions.
 
Ultimately, this will organically generate long tail search terms that will be useful to target in Google. You know that 2-word phrases are difficult to SEO especially if your digital marketing budget is limited.

Fancy a chat?





    Textual Content - Discover Keywords and Search Phrases

    Before keyword research can begin, personally I consider the ‘voice’ of the brand that is paying for SEO and/or Google Ads as the style and flow will differentiate between industries.

    The voice of a brand is an important aspect of branding and helps to convey the brand’s personality and values to its audience. Copywriters will always ask this question to new potential clients.

    For example, a B2B start up, SAAS tech or a finance industry related company would probably choose to adopt a formal and sophisticated tone, in contrast to most of the a tech startups and Digital Agencies I’ve worked with. This laid back approach usually chooses to adopt a more casual and conversational tone.

    Personally, I describe this as a ‘coffee aficionado’, cocktail bartender banter with a bit of a cheeky sense of humour.

    When I’m writing for a strong branding culture, I can help to reinforce the brand’s image and values, and website content plus social media broadcasts will always play a key role in building a strong and maintaining brand identity.

    Useful AI ChatGPT Leading Questions - Template Examples

    Request a style of writing: So far, I’ve explored professional keyword suggestions, casual keywords, slang terms, acronyms and Pirate. No, I’m serious about the Pirate, sometimes I spend too much time on Linkedin 😉

    Use SEO Synonyms – “Create new keyword variations and synonyms for beginner searches for archery bows”

    Ask for negative keywords for Google ads – “Create negative keywords for irrelevant searches related to outdoor garden lighting”

    Here are some keyword variations and synonyms related to a “sole trader digital marketer”:

    • Independent digital marketer
    • Solo digital marketing consultant
    • One-person digital marketing agency
    • Freelance digital marketer
    • Self-employed digital marketing expert
    • Solo digital marketing professional
    • One-man digital marketing team
    • Freelance digital marketing consultant
    • Entrepreneurial digital marketer
    • Self-starter digital marketing strategist

    Here are some keyword variations and synonyms related to an “SEO freelancer”:

    • Independent SEO consultant
    • Solo SEO specialist
    • Freelance SEO expert
    • Self-employed SEO professional
    • One-person SEO agency
    • Solo SEO strategist
    • Freelance SEO consultant
    • Entrepreneurial SEO expert
    • Self-starter SEO specialist
    • Independent SEO contractor

    20 ChatGPT prompt ideas to help improve your PPC

    If you’re looking to revolutionize your PPC workflow and maximize your results, ChatGPT for Google Ads is the tool for you. ChatGPT has been designed to be user-friendly so anyone can get started quickly, plus they provide over 20 customizable chatbot prompts in order to really make your campaigns shine. These chatbot prompts come complete with suggested questions and answers, making it easy to tweak them into something that works best for you.

    ChatGPT -how to set up an account:

    1. Access the ChatGPT model by going to the OpenAI website or by using one of the various integration options (such as the OpenAI API).
    2. Input your prompt or question into the text field provided. This can be a simple question or a more complex task such as writing a blog post.
    3. Press the generate button or send the prompt to the API endpoint if you are using the API.
    4. ChatGPT will process the prompt and generate a response, which will appear in the text field or be returned via the API.
    5. Review the generated response and make any necessary edits or adjustments.
    6. Repeat steps 2-5 as needed until you have the desired outcome.
    7. Use the generated text for your intended purpose, such as answering a question, generating content for a website, or creating chatbot responses.
    8. Keep in mind that as a language model, ChatGPT is not perfect and may generate errors or inappropriate content. It’s important to review the generated text and make any necessary corrections before using it.
    9. Train your own version of the model with specific data, if you want to have more control over the output and the model to be more specific to your needs.
    10. Enjoy the power of natural language processing with ChatGPT!

    20 ChatGPT Prompts for PPC

    If you’re looking to revolutionize your PPC workflow and maximize your results, ChatGPT for Google Ads is the tool for you. ChatGPT has been designed to be user-friendly so anyone can get started quickly, plus they provide over 20 customizable chatbot prompts in order to really make your campaigns shine. These chatbot prompts come complete with suggested questions and answers, making it easy to tweak them into something that works best for you.
    1. Create a campaign structure with ad groups and keywordsBzS0gW+ZtDLF0MREREf3cOAeDiIiIiIhcwzkYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkGgYYRERERETkmn8GqVpPlojFz3wAAAAASUVORK5CYII=
    2.  Create responsive search ads with ChatGPTLwAAAABJRU5ErkJggg==
    3. Create sitelink ad extensions with ChatGPT
    4. Create call out extensions with ChatGPT
    5. Create structured snippets with ChatGPT +Xz32h1mUgIiIiIiLSYOoXERERERFZDgMVIiIiIiKynP8PocJFZ8++M1gAAAAASUVORK5CYII=
    6. Create a list of negative keywords with ChatGPT gLM5oZAG0goAAAAASUVORK5CYII=
    7. Create a list of in-market audience segments with ChatGPT wAahfg7AI+wRAAAAABJRU5ErkJggg==
    8. Paid search conversion tracking ideas with ChatGPT b9BpICIiIiIiAgD8NzFRz+S0vugAAAAAAElFTkSuQmCC
    9. Google Ads competitive research with ChatGPT w+heZhilJH4ZQAAAABJRU5ErkJggg==
    10. Create a list of keywords with estimated clicks, average CPC, and competition level
    11. Specify demographic targets with ChatGPT q68P0p2ysYcAAAAASUVORK5CYII=
    12. Create CTAs with ChatGPT
    13. Budget allocation recommendations with ChatGPT
    14. Create audience segment ideas for retargeting with ChatGPT w6n1Pifr8ZBtgAAAABJRU5ErkJggg==
    15. Get ideas on countries/regions to target with ChatGPT BzWQ+owD+jemAAAAAElFTkSuQmCC
    16.  Create YouTube Exclusion list with ChatGPT fIVlOPV7z0AAAAAElFTkSuQmCC
    17.  Create Google Ad Scripts with ChatGPT
    18. Create a list of countries to exclude with ChatGPT AZneBZrvFNZTAAAAAElFTkSuQmCC
    19. Generate ideas for a/b testing 7DTaeBiIiIiIjI5f8HjsVENHLfRpwAAAAASUVORK5CYII=
    20. Client communication is easier with ChatGPT 8vegTDwAAAABJRU5ErkJggg==
    PPC advertising is a constantly evolving field, and keeping up with the latest strategies and best practices can be a challenge. By using these 20 ChatGPT prompts for PPC examples, you can improve your PPC workflow and streamline your advertising efforts. From keyword research and ad creation to targeting and budget optimization, these examples provide a comprehensive guide to boosting your PPC performance.

    Freelance Consultant – Sole Trader Self Employed

    SEO ChatGPT AI UK Google Long Tail Search Phrases Google Page 1 Ranking SEO Ecommerce WordPress Shopify

    Like a Digital Agency, but unlike the fees. It was interesting to see the difference in suggested Google ads and SEO related phrases above.

    The company voice of a Digital Agency may be far more professional as opposed to an individual working from home with a cat as the Office Manager. What’s your brand voice?

    • Schedule a free discovery call with me online
    • Stalk my reviews and read about me
    How to use ChatGPT Prompts Google 2023 Content Writing Keyword Lists 2023 Search Phrases Brand Voice Writing Styles

    My video above shows some screenshots of ChatGPT when I was researching keyword intent and negative keyword synonyms. Don’t worry, there’s no sound on this YouTube slideshow.

    Plato was against the idea of writing down his lessons. I’m guessing that whispered messages were always assumed the truth, no matter which mouth passed on his knowledge.

    I feel it’s not a huge stretch to say that I disagree, after all, how many water cooler meetings do you get involved with and regret not taking quotes word for word in the moment?

    Search Engine Land ChatGPT PPC Prompts

    How ChatGPT prompts work

    You probably know that ChatGPT can generate full movie scripts, thousands of headlines, or a year’s worth of social media posts.

    You also know that AI tends to produce some pretty dumb results.

    But you can control the quality of your responses (outputs) just by changing the quality of your prompts (inputs). 

    • Poor prompt: “Write a Google ad for my business.”
    • Better prompt: “Write a Google ad for my business that sells organic skincare products to women looking for natural alternatives.”
    • Great prompt: “Write a Google ad for my business that sells organic skincare products to women looking for natural alternatives, emphasizing the benefits of our all-natural ingredients and the satisfaction guarantee for first-time customers.”

    The first prompt is generic and lacks any substance for ChatGPT to use. This is the embodiment of “garbage in, garbage out.”

    The last example provides information like:

    • Product details.
    • Value proposition and key benefits.
    • Risk-reversal element.
    • Target market.

    The prompt is clear, explicit and specific and will create a far better ad.

    Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results.

    Create strategic ads and assets with ChatGPT

    Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own.

    Produce a viable A/B test for responsive search ads (RSAs)

    What happens when we don’t just request ad variants but ask for the underlying methodology? 

    • Prompt 1: “Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for “Ms. Hvac’s HVACs.” Explain why the ads would make a good test.”
    ChatGPT prompt for RSA testing

    Here, ChatGPT did a great job explaining the merits of the test: 

    • Ad 1 is focused on providing reliable and efficient services.
    • Ad 2 is focused on cost savings and energy efficiency.

    It didn’t hit the target with the character count (it often doesn’t) or the number of description lines, but those are easy edits now that the bulk of the work has been done for you.

    Let’s look at another example.

    Get creative concepts for responsive display ads (RDAs)

    In this prompt, I’m asking for a lot of creative consideration for some image-heavy ads.

    • Prompt 2: “I need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd’s pie with spokesperson Paul McCartney. Lyric puns are acceptable.”

    Not only did ChatGPT recommend compelling ideas for product shots and ad copy, but it also came up with this line: “The Vegetarian Way to Live and Let Pie.” 

    Bravo, ChatGPT. Bravo.

    Optimize your landing pages

    Are you a paid search marketer who doesn’t build landing pages? If so, you probably feel out of your depth giving feedback on them – even if the pages are hurting your ad performance.

    Use these prompts to identify smart LP recommendations and share them with confidence.

    • Prompt 3: “What can a person do from this page, and why would they want to do it? [LP URL]”

    This is a quick-and-dirty way to evaluate whether the page content and call to action are appropriate for your prospects.

    • Prompt 4: “I’m currently driving paid search traffic to this landing page [LP URL]. How would you suggest improving it so that we get a better conversion rate?”

    This prompt may give you general LP advice rather than reviewing your actual URL, but the general advice is worth heeding.

    • Prompt 5: “Rewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].”

    Many landing page headlines are still catchy instead of clear. Use this prompt to create a better message-match sequence and stronger above-the-fold content.

    We’ve looked at prompts for RSAs, RDAs and landing pages. Expand your ChatGPT skills further by enlisting its help for ad extensions, YouTube ad scripts and hooks, product feeds and other assets.

    Unlock the power of AI-assisted research and planning 

    Do you ever ask a client for their key benefits and they come back with “we’ve been around for 30 years” and “our products are high quality?” No? Just me?

    Either way, it just got much faster to get intel on your clients – and their competitors.

    Create a SWOT analysis for your company

    Get an objective overview of your company’s strengths, weaknesses, opportunities and threats with this simple prompt.

    • Prompt 6: “Please write a SWOT analysis for EGO power products.”

    ChatGPT responded with a correctly formatted SWOT analysis. I took the list and pasted it into a template I found on Canva, and in less than five minutes I had this polished deliverable:

    SWOT analysis deliverable

    Build a display media plan

    • Prompt 7: “If I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?”
    ChatGPT prompt for GDN plan

    Some of the ideas it provided are decent. Some would get you in hot water if you included them in your media plan. (Good luck trying to target Facebook profiles on the Google Display Network!)

    But reducing a list of ten down to a few solid ideas is much faster than starting completely from scratch.

    Conduct competitor research

    • Prompt 8: “Create a list of competitors for [my company] and their estimated monthly paid search spend.”

    This prompt is courtesy of Albert Somlith at PPC Ad Editor. I’ve never been able to get this prompt to return a value, but Somlith shares his results here.

    Even without specific financial data, you can use ChatGPT to flesh out the details of your competition.

    • Prompt 9: “Please create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.”
    ChatGPT prompt for competitor research

    Augment Auction Insights data

    In the last prompt, we asked ChatGPT to come up with a list of competitors. But what if we want the intel for our own Auction Insights list?

    You can use ChatGPT directly in Sheets to streamline your data. To get started, you’ll need an API key and the GPT for Sheets and Docs extension.

    This prompt is from James Hebdon (my business partner at Paid Search Magic) and combines Auction Insights details with ChatGPT info to return consolidated business information like so:

    Example of using ChatGPT directly in Sheets
    • Prompt 10: These are the formulas you would enter into your columns to create the sheet above:
    ColumnFormulas
    B=GPT("What is the business name for this domain?", A3, 0.8, 500, "text-davinci-003")
    F=GPT("Are they a direct competitor, indirect competitor or not a competitor with"&A1&"?", A3, 0.8, 500, "text-davinci-003")
    G=GPT("Where are they headquartered. Give me just the name of the location", A3, 0.8, 500, "text-davinci-003")
    H=GPT("Are they a small, medium or large company?", A3, 0.8, 500, "text-davinci-003")

    We’ve barely scratched the surface of how you can use ChatGPT for research and planning.

    Keyword research, campaign buildouts, target market needs and pain points… there’s no limit to how AI can help here.

    Drive deeper insights and reporting analysis

    You can set up AI to evaluate engine performance directly, but when you describe the results in the chat interface, you can provide context and background that drive more informed recommendations and build your own critical thinking skills in the process.

    Investigate performance change

    When performance shifts dramatically, people want to know “why.” Get some investigative help from ChatGPT.

    • Prompt 11: “My conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?”
    ChatGPT prompt for investigating performance change

    Generate an experiment summary

    Translating test results into paragraph form can be an arduous task. Eddie Laing, Senior Media Buyer at NextAfter, provides this prompt for creating an Experiment Summary.

    • Prompt 12: “You are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, ‘What are the big takeaways from this experiment?’”
    ChatGPT prompt for generating an experiment summary

    Stress-test your assumptions

    Don’t fall victim to lazy thinking! If you struggle to draw conclusions from the data, use ChatGPT to help you think things through before you present your findings to stakeholders.

    • Prompt 13: “I’m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?”
    ChatGPT prompt for testing assumptions

    ChatGPT doesn’t let my prompt off the hook here, and my reporting will certainly be better for it.

    The next time you’re struggling to find the story behind your data, consult with ChatGPT for new ideas on how to approach your analysis.

    Improve your client management skills

    If you ever watched the TV show “Mad Men,” you know that managing an account and managing a client are entirely different skill sets. Here are some prompts to close that gap and keep your clients happy.

    Create a budget request email

    Pacing hot? Don’t let your account go dark before the end of the month.

    • Prompt 14: “Write a brief email to a client asking for $15K additional budget because there’s opportunity to increase lead volume below the target CPA.”
    ChatGPT prompt for creating a budget request email

    ChatGPT makes a fairly strong case for a budget increase. Whether it lands will depend on how the decision-maker receives it, and ChatGPT can help with that too.

    Customize communication for personality type

    This prompt is based on the previous example but punches it up with personality profiling.

    • Prompt 15: “Using the DiSC profile, write one email for the Dominant personality, and write another version for the Steady personality.”

    ChatGPT generated a new response, modifying each email to hit the notes that would matter to the client.

    For the Dominant personality, it concludes the email with some very decisive language:

    “I suggest you act fast, opportunities like this don’t come around often. I am more than happy to discuss the details with you and provide more information. Let’s make it happen.”

    Whereas the Steady personality gets a relationship-building call to action:

    “I would be happy to discuss the details with you and provide more information. Can we schedule a call for later this week?”

    Beef up your communication skills and make it easier for your stakeholders to understand and agree with your recommendations with some assistance from AI.

    Get the most from ChatGPT

    It’s been the subject of many debates, but ChatGPT clearly isn’t just hyped. It also isn’t 100% ready for prime time.

    Treat ChatGPT as a precocious intern – prepare to spend some time reviewing the work and expect mistakes, but don’t underestimate its potential. This is only the beginning.

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    SEO Lady - AI Tools Will Never Replace Humans

    It’s tricky to declare ChatGPT best practices at this early stage, and this is not a tool that I’m ever going to use on a daily basis to regurgitate words or article spin, my SEO strategies for on-page optimisation will never depend on AI generated textual content.

    Writing this article has been a two day challenge to research the new AI online tool, I’ve also read social media broadcasts and watched a fair few hours on YouTube.

    By noting down the formulas and search advice in my own words, I’m creating guidance in this blog post together with real time testing and suggestions based on the results I was provided.

    Recommendations, different intents and case studies which include hints pointers and techniques can be found online right now.

    If you’d like to ask me further advice, or argue with me, never hesitate to send me message.

    Maybe you’ve got some AI tricks and techniques up your sleeve you’d like to share?

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