White Label SEO Freelancer UK Digital Agency Consultant
Are you an old timer, fondly remembering the days of Ask Jeeves and Dogpile? When Yahoo chat rooms were popular, and MSN chat with A/S/L was the distraction after a long day in the office?
If you remember life pre-Google, then you must be my age. Let’s talk – Book a 20 minute discovery call online today. Schedule an appointment with my online calendar and we will chat over the phone so you can ask FAQ and you know you’re speaking to me in person.
eCommerce Shopify, WordPress and Magento 2 SEO Expert
Established back in 2008, my SEO career started by ranking items in eBay and running my own 12″ vinyl record store online in 2004 before I knew what Search Optimisation was called.
Fascinated by the internet I was determined to help others who don’t have time to learn, or who have found themselves in the deep end or with a Google ranking problem. I’m your gal, and I speak your language.
Each booking is unique in terms of what the client needs, whether your website is custom HTML or a platform such as Shopify and WordPress. Effective SEO methods are exactly the same for Google ranking regardless of how your website was built.
This Hourlie is for 6 hours of my time, I’ve been hired by Digital Agencies in UK, Europe and global to train teams in specialist areas for a single problem in one day. You can hire me on-call in blocks of 6 hours, if you need ad-hoc support over a few weeks.
KPI’s and deliverables will be agreed in writing before we agree to work with each other. I do not offer team training at this time.
Reasons why digital agencies hire me:
- Domain migration with SEO rankings concern
- Established website suddenly drops in rankings
- NSEO – Negative SEO and malicious linkbuilding
- Brand new website and your in-house team need direction
- Platform migration Wix to WordPress etc
- 70+ Google Reviews and 350+ SEO Testimonials
- Competitor research for a new website launch
- Urgent SEO tasks as your in-house SEO left the company
White Label SEO UK
How would you like to work with each other? Depending on your corporate guidelines, or your preferred way of working with a freelancer I’ve usually narrowed it down to 3 options:
- The client and I never speak directly, all communications are handled by the Digital Agency Account Manager
- I’m introduced as the remote SEO representing your company. You may feel that you’d like to create a domain name email for me to communicate with the client, with all replies copied in
- Sometimes an individual, or business partner prefers to ‘interview’ an SEO freelancer before handing over one of their clients, for this I offer a £50 commission when the referral leads to onboarding with my 30 Day SEO Booster package
Magento 2 to Shopify Migration, also WordPress to Shopify etc – Platform Migration and Google Rankings
Have you considered the SEO implications of swapping platforms?
Before you begin the migration process it’s essential to track your Google rankings, their positions in SERPs and exactly which Google page and the position in which your website ranks.
For example, you sell blue widgets which are for left handed people, and you also sell blue widgets for children
Using Chrome Incognito, type in your search terms and log the results:
* “Blue Widgets Left Handed UK”
* “Blue Widgets for Children UK”
Let’s say you’re on Google page 2, position 6 for “Blue Widgets Left Handed UK” but not bad with “Blue Widgets for Children UK” on Google page 1, position 3.
Around 85% of traffic hits Google page 1 positions 1, 2 & 3 as a whole, so it’s important to retain your rankings for this product page.
When you change platform, the URLs may change, with Shopify the URL structure is a Collection, in Magento, you name your own category so that’s bespoke.
Potentially, all of your store URLs could break so:
- bluewidgets co.uk/adults/left-handed/
- bluewidgets co.uk/children/
To Shopify with their Collections URL structure would be:
- bluewidgets co.uk/collections/adults/left-handed/
- bluewidgets co.uk/collections/children/
If you don’t rank in Google, then it’s not as critical as my explanation, depending on the age of the domain (You mention 6 months, has the website been live for longer than this?) When did you buy the domain?
If your entire livelihood and food on the table, mortgage and bills replies on organic traffic from search engines you’ll need to ensure you have mapped out every URL on your website and applied a 301 permanent redirect from the old URL to the new one.
Your sitemap URL may also change, so this needs to be updated in Google Search Console.
Digital Agency UK Consultant White Label Freelancer
My first experience with white label SEO was with a Digital Agency in Dublin, Ireland back in 2009. It was so long ago that Easyjet has £5 flights from Bristol. Previously we had worked together on a consultancy agreement for a new domain and website just before launch. I was bought onboard to instruct the web developers on the correct Google Analytics setup and linking to Google Search Console, plus be a sounding board for future design work with UX and SEO in mind.
I remember feeling so proud flying over to Dublin on my first paid-for business trip, I had a lovely little hotel in the Cultural Quarter and landed on a Friday night. Once I had settled I enjoyed a steak dinner in the hotel restaurant and visited a few old bars to see the City culture for myself. Saturday and Sunday was retail therapy and travelling on the red hop on hop off bus, I wish smart phones were invented back then, I didn’t think to take a camera. My husband and I returned a few years ago and this time we were able to photograph the city, both during the day and at night.
Website Development Digital Agency White Label SEO Services
My time was booked for the whole of Monday, from 9am-5pm and I presented to their team of 10 web developers. The day was very casual and laid back, the flow seemed to be that I would get questions thrown at me and I would answer them ad hoc. The boss took me for lunch at a posh restaurant, following this was the main event – I made live changes to the new website we had launched together a few weeks previously.
Earlier on, we had sat down and discussed choosing search terms, from the ‘not happening for 3 years’ keywords, to the more achievable long tail search terms. During the ‘Live SEO’ sream which was broadcast on a large screen, the staff watched me SEO a website in real time, asking questions now and then. When we said our goodbyes, they asked:
How long will it take to get to Google page 1?
Before SEO work can commence, a list of search phrases and 3 geographical areas is required.
Google page 1 is always the aim of Search Engine Optimisation, however there is no indication of timescales and no predictions or promises can be made from any SEO company with regards to predictions of keyword rankings.
SEO Content Copywriter – Google Ranking Guarantee
Taking into consideration the SEO caveats above, never in my career have I promised Google page one, nor provided a lead time to achieve positions 1, 2 or 3 on the first page of search engines, but what I do guarantee is a Google Ranking improvement in 30 days.
This is demonstrated by benchmarking the target search phrases in Google, manually, using Chrome Incognito BEFORE work starts. These are noted on a Google cloud spreadsheet which provides a transparent way of working together, at any time you can pop in and check the progress of my agreed tasks, together with checking for yourself exactly where your keywords are ranking in SERPs every day.
I get a lot of traffic for Shopify SEO Case Study and WordPress SEO Case Study in Google Analytics because when I publish my results, my SEO methods are applied to each blog post to rank high in SERPs, and I can do the same for your clients.
Not only do I use my SEO content copywriting skills to sculpt a web page with strong on-page SEO signals, we embed a YouTube video into your page or blog post with an optimised title to match the search phrase we are targeting. A double combination of on-page SEO and off-page SEO is crucial, so the YouTube video has a link back to the blog post or web page that you’re looking to rank.
VSEO: Video SEO and YouTube Ranking
Backlinks are a measure of trust, today I believe 100% that I am able to rank a website before linkbuilding has had time to be indexed in Search Engines. Since 2011 – over a decade ago – I’ve been proficient with white hat, safe backlinks with video content marketing.
Video SEO for eCommerce and Local Google Ranking
From Google Wednesday, May 12, 2021
Video SEO (VSEO) is becoming increasingly common on ecommerce sites. As a site owner, you can use video to give shoppers a deeper understanding of products you sell or build your reputation as a trusted expert. Video can also be prominent in Google Search. By surfacing your video content on Google, you can open up additional paths of discovery to drive awareness of your business and engagement on your site.
Videos can appear in Google Search results
Videos can appear on the main Google Search results page or on the Videos tab. Videos are frequently presented with a thumbnail image and other helpful information such as the playback duration and summary text. In addition, Google can now highlight key moments in your video content, allowing users to navigate the video like chapters in a book. When a user taps a key moment, they’ll land on your site where they can begin watching the video from that moment in time.
Hire The SEO Lady for Freelance White Label UK Google Ranking
- Book a 20 minute telephone chat
- Upgrade to a 60 minute Zoom consultation
- Hire me on a half or full day basis
- Hire me by the hour for ad-hoc projects and team consultations for trusted SEO advice