SEO Quick Chat for 20 minutes – Discovery Call
Schedule a 20-minute telephone conversation with me for a discovery call.
During our discovery call you’re able to verify my identity and we can both get a feel for what it will be like to work together.
I’m happy to help with SEO Q&A and provide honest, thoughtful business advice and be your website mentor.
- Please explain SEO basics in a language I can understand
- How do I verify my website in Google Search Console?
- I’m considering a domain migration. What are the SEO pitfalls to avoid?
- My website has had a new design and my search phrases have dropped, what’s the cost to recover Google rankings?
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SEO Lady and Google Updates
The 2023 Google HCU (Helpful Content Update) was released on September 14, 2023. It was the third HCU update, and it was the biggest of the three so far.
Google’s Helpful Content Update (HCU) is a significant algorithm update that was first launched in August 2022. The primary goal of this update is to improve the overall quality and helpfulness of content that appears in Google’s search results.
When a user performs a search on Google, the HCU works in the background to analyse and rank websites based on how informative, useful, and relevant their content is in relation to the searcher’s query. Sites that provide high-quality content that clearly answers the user’s question or information need will be ranked higher.
The HCU takes into account multiple factors related to content quality and authority. This includes things like readability, the trustworthiness of sources cited, expertise on the topic, and the overall user experience a page provides. Sites that are seen as more authoritative on a topic and deliver clear value to readers will be favored by this update.
Importantly, the HCU is not intended to be a punitive update or penalty. Websites that have lower quality or less useful content may see declines in rankings, but this is due to how the update is designed to better match searches with helpful results.
The 2023 HCU was designed to improve the quality of content that users see in Google Search results. It focused on identifying and ranking websites that provide high-quality, informative content that is relevant to the user’s search query.
The 2023 HCU made a number of changes to the algorithm, including:
Improved classifier: Google improved the classifier that it uses to identify high-quality content. This means that the HCU is now better able to distinguish between high-quality content and low-quality content.
Focus on user experience: The 2023 HCU placed a greater emphasis on user experience. This means that Google is now more likely to rank websites that provide a good user experience, even if they don’t have the highest quality content.
Targeting SEO-first content: The 2023 HCU was designed to target SEO-first content. SEO-first content is content that is written primarily for the purpose of ranking well in search engine results pages (SERPs). This type of content is often not very helpful to users, and the 2023 HCU was designed to downrank it.
The 2023 HCU had a significant impact on the search landscape. Many websites that were previously ranking well in SERPs saw their rankings drop as a result of the update.
None of my clients dropped in Google rankings after these 2023 updates. Let’s chat!
Search Engine Ranking since 2001 with eBay eCommerce
Specific Google SEO ranking since 2004 – Yes I’m an old lady in her 50’s. A British Bristol UK Freelancer with world class search engine experience – as a sole trader you always work directly with myself. Back in the early 00’s I open a successful eCommerce store on eBay and quit my day job for 4 years.
I’m a UK small business crusader on a mission to supercharge your SEO and send your search engine rankings soaring, read my in-depth SEO Case Studies for eCommerce in Shopify, WordPress and Kajabi. I’m bold and insanely curious, learning LLM’s and AI features daily, so you don’t have to.
Remember funkypigeon.com? I was their Search Marketing department, dedicated to elbowing my way to the very top of Google page one, knocking Moonpig out of their sty. If I can do it for them, you better believe that I can do it for you too!
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Hire me for an hour on a date and time that’s convenient for you. Read more on my £70 offer for Google SEO consultations.
