Ex SEO Consultant and Digital Transformation Leader Looking To Join Your Team

I am an experienced digital strategist, AI consultant and programme leader with a proven track record of guiding complex engineering ecosystems through transformation. With a background in systems thinking, large-scale digital delivery and behavioural data, I bring not only technical fluency but the leadership strength to create structure, confidence and collaboration across multi-disciplinary teams.

Product R&D Lifecycle Strategy – Head of Product Marketing

We all like a skill set demonstration, so I’ve created a popular product marketing example to showcase how my data analysis thought process could be a great fit for your company. Let’s name my product “Voltivalue”, to create a closed loop of data and reducing client acquisition cost. Everyone wants the gold standard of a unique sealed ecosystem of repeat customer retention and lifetime value.

The Voltivalue model fits within a Product R&D Lifecycle Strategy, where customer interactions are used to refine product features, market fit, and service delivery in real time. It combines data-led development with intent-driven marketing, creating a continuous feedback loop between user behaviour and product evolution. This also works for subscription models and eCommerce, international technical SEO marketing on-page organic content strategies.

Voltivalue: A Product-Market Activation Engine

It leverages a Data-First Lifecycle Funnel to engage users and deliver repeatable results. It acts as a Customer Intelligence Framework by collecting and refining real-time insights. As a Geo-Contextual Commerce Layer, it ensures that location-specific engagement leads to localised success. It is an Intent Signal Capture System that translates interaction into segmentation. And most importantly, it is a Value-Capture Layer for Connected Services that builds long-term revenue through smart data practices and user-centric follow-up.

The Voltivalue moniker supports future proof product marketing strategies by aligning every layer of the customer journey with performance data. From acquisition to retention, every touchpoint is monitored, improved, and mapped to business outcomes. It is more than a model. It is a system for sustainable, intelligent growth.

The Voltivalue business model for regional targeting is quietly brilliant on paper, retaining the AIDA traditional flow of desire to delivery. While many companies simply sell products or services, Voltivalue has inverted the entire funnel.

Rather than waiting for trade-ins, leads, or marketplace competition, the model creates inbound supply by attracting customers before they reach competitors.

It begins with something deceptively simple: a tailored product enquiry via Lead Capture.

Free Apps which tease – You can pay to protect your data in full, or sigh and accept it’s convenience in exchange for your person profile.

By inviting users to enter basic product preferences or specifications through a website or app, Voltivalue offers an instant response in return. Most users engage with this willingly. It is a frictionless interaction that sets the stage for a deeper exchange. Beneath the surface, it operates as a data-for-value mechanism. Each entry captures essential details like user contact information, device type, location, and product interest. This is not just a lead form. It is an acquisition engine powered by declared user intent.

Data-Driven Marketing Strategy

Even if the user does not proceed with the offer immediately, Voltivalue now holds valuable behavioural and contextual data. The user profile, product interest, and engagement timestamp are retained with consent under GDPR compliance. Data is captured with full transparency and proper opt-in language. The real brilliance is in what happens next.

Six months after initial engagement, Voltivalue sends a tailored follow-up offer based on the original enquiry. Terms and conditions state this will occur, with users given the ability to opt out via the initial email. The welcome message includes full details on data rights, including the GDPR contact for deletion requests. This ensures Voltivalue’s data remains hot, verified, and segmented for future marketing opportunities that are location specific or age group targeted.

Regular data validation and behavioural analysis are conducted to monitor trends, preferences, and changes over time. The platform becomes a real-time barometer of customer demand and interest. This intelligence feeds into marketing strategy, allowing for ongoing adjustments in messaging, positioning, and campaign timing.

Integrated Marketing Approach

Marketing is supported by a range of integrated tactics. Social media engagement builds brand visibility and drives traffic into the funnel. Organic SEO is prioritised to avoid reliance on pay-per-click advertising, with storytelling, schema-enhanced content, and contextual relevance driving results. The benefits of video campaigns are maximised using structured data, voice search optimisation, and video indexing through Google Search Console.

At the core of the model sits a technical product marketer who understands international SEO, structured data deployment, and semantic search mapping.

This role ensures that the Voltivalue system is not only discoverable but dominant in organic channels. It combines behavioural analytics, customer segmentation, and rich media deployment in a cohesive strategy.

With over two decades of strategic marketing experience, I bring a unique fusion of commercial leadership, AI-powered insight, and GDPR-compliant data management to every campaign I lead. I have held senior positions across ecommerce, financial services, and digital consultancy, consistently driving measurable growth through innovative marketing strategy, data-led planning, and operational precision.

Strategic Marketing Leadership and Business Alignment

My consultancy experience spans 400+ businesses, including regulated financial services brands where I developed full-scale marketing strategies aligned to revenue, regulatory, and stakeholder objectives. I led a rebrand and platform migration for WHSmith’s Funky Pigeon, working across SEO, paid media, CRM, and content to position the business as a market leader. At Comfy-Living, I developed and executed a full-funnel strategy that trebled organic traffic and doubled digital revenue, underpinned by rigorous attribution modelling and stakeholder reporting.

I’m experienced in developing proposals that link marketing performance to core financial outcomes, whether that’s improving LTV through segmented nurture flows or reducing cost-per-acquisition via behavioural retargeting. I have scoped and executed campaigns tied directly to forecast models and profit margin thresholds.

AI-Driven Insight and Independent Strategic Thinking

I work independently and intuitively with both proprietary and open-source LLMs, including Claude, GPT-4, and my own custom-trained AI agents. I use these tools to analyse intent data, forecast campaign impact, and uncover new partnership and acquisition opportunities. My data-led EV campaign model for Carbase is one such example — identifying value exchange entry points, segmenting location-based consumer intent, and proposing infrastructure integrations that support long-term stock acquisition, brand value and investor interest.

I have a naturally curious, free-thinking mindset and a confident ability to influence LLM output. Rather than rely on prompt engineering alone, I work collaboratively with data scientists and AI tools to reframe business challenges, propose systemic improvements to AI workflows, and turn conceptual ideas into practical, measurable implementation plans. Learn more about my approach to AI prompts for creativity and inspiration.

GDPR-Compliant Data Processing and Marketing Automation

My experience handling first-party customer data spans 17+ years of digital campaign execution. I have written and audited internal SOPs for data retention, cookie management, and consent frameworks in alignment with UK GDPR and PECR. I’ve deployed CRM journeys across email, SMS, app notifications, and triggered content, while ensuring transparent data use and opt-out logic across every channel.

I’m experienced in working with platforms like GA4, HubSpot, SEMrush, and Search Console to build dashboards that track engagement, value, churn, and conversion. My data pipelines feed campaign adjustments in real time, allowing marketing automation tools to adjust dynamically based on performance. In financial services, this has involved sensitive lead nurturing, risk-aligned customer segmentation, and FCA-compliant language frameworks.

Campaign Reporting, Stakeholder Influence, and Forecasting

My presentation skills are rooted in data clarity and commercial relevance. I have delivered performance reports and marketing forecasts to C-suite, board-level stakeholders, and investors, connecting marketing execution with financial outcomes. I use predictive models to plan campaign trajectory and budget allocation, translating behavioural data into ROI forecasts and quarterly outcome projections.

I am equally confident writing investor-facing business plans or leading discovery workshops with cross-functional teams. I thrive in stakeholder-rich environments where marketing decisions have bottom-line implications and where clear, insightful communication is critical.

Systems Design & Digital Engineering Expertise

My career has evolved around designing and refining systems. Whether I’m building CMS frameworks to support multi-national content architecture or collaborating with SaaS developers to fine-tune NLP tooling, I consistently look for patterns, opportunities and elegant solutions. I have spent years exploring semantic data relationships, user interaction modelling and technical SEO systems. These experiences now underpin my enthusiasm for supporting model-based engineering evolution, particularly where workflows, structured data and digital twins begin to converge.

Leadership Philosophy & Cross-Functional Team Management

Leadership, for me, is a service. I lead through vision, consistency and communication. I have managed teams across content, development, UX, data science and AI innovation, always focusing on alignment, confidence and capability building. I have delivered custom digital roadmaps and guided end-to-end programmes where value creation sits at the heart of every milestone. When working with cross-functional teams in France and the US, I led data integrity strategy for a multi-domain content platform while ensuring shared understanding across languages, departments and business models.

AI Integration & Semantic Search Expertise

Digital transformation thrives when ideas meet action. In my current consultancy role, I partner with InLinks, an AI-powered tool suite focusing on semantic search and entity mapping. My role includes refining digital adoption strategies and training teams on AI tooling. I have also contributed to BrightonSEO as a speaker on AI-driven content performance, sharing real-world applications of large language models for commercial and operational gains. This work has deepened my understanding of responsible AI deployment, including the importance of explainability, traceability and trust—qualities that mirror MBDA’s vision for equity and accountability in digital delivery.

International Collaboration & Cultural Literacy

I enjoy working across borders. Multinational collaboration is something I navigate with care and clarity. I adapt strategy to suit the rhythm of each team, the expectations of each country, and the momentum of each delivery cycle. I believe in strong cultural literacy, and I always prioritise human understanding when building digital systems that span nations and disciplines.

Analytics & User-Centered Digital Strategy

My analytical mindset is balanced with a creative lens. I see systems through the eyes of the end user, while also drawing out value chains, optimisation points and digital maturity curves. I am experienced in building dashboards, engineering tracking frameworks, and interpreting live behavioural data. I combine this with a product-focused mindset that keeps performance, clarity and outcome alignment at the forefront of every sprint.

Technical Skills & AI Implementation

My technical toolkit includes schema development, structured content modelling, digital UX diagnostics, and AI-led entity classification. I have also trained LLMs, developed onboarding SOPs for new AI tools, and created guidance frameworks for cross-functional teams navigating digital maturity. I take pride in being the bridge between technical potential and real-world adoption.

SEO Services & Expertise

As SEO Lady Nina Payne, I offer comprehensive SEO services including SEO training in Somerset, Bristol and across the UK. My expertise as an SEO copywriter for WordPress and various CMS platforms has helped businesses achieve significant growth through organic search.

I provide specialist services for businesses in Somerset and Weston-super-Mare, helping local businesses establish strong online presences. My approach combines SEO video marketing with comprehensive content strategies to maximize visibility.

Case Studies & Success Stories

My track record includes notable successes with clients across various industries. Check out my case studies for Funky Pigeon and Shopify eCommerce SEO to see how my strategies deliver tangible results. I’ve also developed innovative approaches for Google Business Site alternatives and Google Groups SERP ranking techniques.

Professional Development & Leadership Approach

Across every project I lead, I bring a consistent sense of momentum, positivity and direction. I champion structured growth, anticipate friction points before they emerge, and create smooth, scalable foundations for long-term success. I enjoy being accountable, visible and responsive. I build relationships through trust, deliver through rhythm, and always leave teams more confident than when we started.

My journey through SEO from 2008 to today has given me unique insights into the evolution of digital marketing and search algorithms. I’ve shared some of these experiences in my article about funny SEO stories and nightmare clients.

Connect & Collaborate

Ready to transform your digital strategy or improve your SEO performance? Contact me to discuss your needs or explore my client portfolio. You can also learn more about my professional background or connect with me on LinkedIn.