Hiring an experienced UK professional SEO freelancer in 2023 costs range between £560/day rate and £70-£150/hour. SEO Freelancers are often hired on an ad-hoc basis by British Digital Agencies to work on projects that they invoice for £300/£600 an hour. This is why you can work direct with an independent SEO expert and not pay the overheads of a Digital Agency team.
SEO Cost Calculator
How Much is Monthly SEO in the UK? How Much Should I Pay?
This is a great question. Monthly SEO cost is calculated by the number of hours your website will need to rank in Google. In 2023 in the UK, expect your budget to be in the range of £500-£600/month. It is not recommended to hire an SEO individual at a lower rate as this is an indicator that the work produced will be sub standard.
There are sole traders who charge £200/month, however, it’s strongly advised to pay an experienced Freelancer with Case Studies to back up their higher fees. It’s typical for start ups and businesses with a brand new website not to have the budget to hire an expert in their field. The hourly rate advice and calculation should be commensurate with the skill level of on-page SEO content writing for Search Engines. AI models like ChatGPT will only improve the delivery time of lengthy articles and poses zero threat to Google copywriters. We love new technology.
My clients love me as I offer a Fixed Fee SEO services package, ideal for domains of 12 months old (or less). Should you have an established brand with an aged domain, this will be less hours and less cost as there will be a history of previous Digital Marketing that a Freelancer can pick up and run.
Hiring a Freelance SEO in the UK, remote Great British services
Sole traders work to build their confidence and expertise through education and networking. This involves taking courses, attending industry events, or seeking out mentors or peers who can provide guidance and support.
This leads to an increase in knowledge, confidence and hourly rate. Freelancers are responsible to hand pick the clients who are appreciative, ask the right questions and pay on time. This also means we can fire rude clients, slow payers and the ones that ghost and don’t return emails.
It’s an accepted industry standard for some clients to be charged a higher hourly fee if they are overly needy, non technical and superfluously scared that bad things will happen. TL;DR Be nice + pay invoices = happy SEO.
SEO Lady Reviews and Client Testimonials
How Much Marketing Budget Does an eCommerce Website Need?
Over the years I have written dozens of SEO Case Studies, the two most popular include proof of revenue earnings and Google rankings, both are eCommerce:
WORDPRESS ECOMMERCE SEO CASE STUDY: This is for a British Interior Designer Lorna Syson
SHOPIFY ECOMMERCE SEO CASE STUDY: Ecommerce and Google ranking proof on Shopify for a family handmade chocolate company in Windsor, UK
This is another great question, but here we need to pause and consider a few points. Depending on your answers translates to a reasonable budget:
- What is your eCommerce website selling?
Are your products unique? Are you a new brand online with an established presence on the high street?
If you have just pushed a new website live in 2023 and are hoping to sell vapes, cbd products or mobile phone cases, then you’ll need a Digital Agency.
Building a free website with zero budget doesn’t mean cheap SEO will be effective (see the price guide above). In my 15 year career I have experienced many disappointed business owners who expect to be at the top of search results for £15/hour as that’s all they can afford at the time. Business grants are a solution.
Digital Marketing starts at the grass roots, do you already own a domain? Are you choosing a .co.uk for the UK nationwide or a .com for international reach?
Once you have the domain, hosting and website built, then you’ll need to open a Google gmail account to enable you to use all of their free marketing tools:
- G4 Analytics and Search Console
- Google Maps for Business
- Cloud documents for storing and sharing your confidential information
There are more tools available including Google Ads certification and training, but there will be a time when you realise you don’t have the time, skills nor spare brain space to wear so many hats.
This is the point when you Contact Me for a free chat.
eCommerce Company - Small Business Case Study Scenario
How much work is it to plan a product launch to a website going live? Let’s imagine a theoretical product for sale.
We are a family of carpenters company who produces hand carved solid wooden doorstops. We have been selling from our farm shop and a few local stockists in our town, every year we have stalls at local markets to reach a wider audience. Our products always receive positive comments and praise, a lot of people ask whether they can buy from our website, but we haven’t quite had the time to research what’s involved and how to sell online using an eCommerce platform like Shopify or WooCommerce.
Each piece is crafted to order and weighted perfectly to prop open doors, and can be personalised with any name or motto. Now let’s look at what we would need to do to get a website live to sell products online in the UK.
Choose a domain name: Your domain name is the web address that people will use to find your website. You can choose a domain name that reflects your brand name, such as “HandcraftedDoorstops.co.uk”. From a marketing perspective a nice short domain name is recommended, so think of different variations and do some market research. Asking customers, friends and family is important. Having an extra long domain like seodigitialmarketingservicesuk .co.uk is going to be a pain in the arse to type out by hand!
Choose a hosting provider: Your website will need to be hosted on a server in order to be accessible to visitors. There are many hosting providers to choose from, or your SEO Freelancer can help you with the purchase in a Video Mentoring Consultation. Choose a hosting provider that offers reliable uptime and great customer service reviews, also if you’re in the UK selling Nationwide, then research British hosting companies like 34SP in Manchester or Heart Internet.
Choose an eCommerce platform: WordPress has been around for a little longer than most platforms, however in the middle 2020’s during the pandamic Shopify increased in popularity due to the ease of building with no technical knowledge. Shopify is a popular eCommerce platform that allows you to easily create an online store and manage orders and inventory. To being, use your email address to sign up for a Shopify account and choose a theme that fits your brand.
Plan your website: Before you start building your website, it’s important to plan out the menu structure and SEO content. Think about what pages you will need, such as a homepage, product pages, ‘About Us’, and a checkout page. Write out your product descriptions in Google Documents and take hi-res photos of your doorstops. Let’s be honest, today’s recent smartphones have awesome cameras and filters.
Learn photography skills: Taking high-quality photos of your doorstops is crucial for showcasing their beauty and craftsmanship. You will need to learn some basic photography skills, such as lighting and composition, in order to take appealing photos that will entice customers to buy. I’ve visited beaches in England at 5-6am in the morning before to take product photos in the sunrise before the general public arrive. Your wooden products would look great with the British backdrop that’s free to use.
List your products for sale: Once you have taken photos and written product descriptions, you can list your doorstops for sale on your website. Make sure to include details such as dimensions, weight, and any customisation options.
Set up payment and shipping: You will need to set up payment processing and shipping options so that customers can purchase your products and have them delivered. Shopify offers a variety of payment and shipping options to choose from. Remember that most payment processing services take a small percentage of each sale, so factor in your profit margin.
Digital Marketing and eCommerce Google Ranking - Selling online FAQ's - When do I hire an SEO individual? Before or after launch?
My personal case study reveals between 2023 and 2013, for each 10 new business enquiries for SEO that I engage with, all 10 of them are live websites with no previous SEO. The super high figure is because a high percentage of business owners don’t understand the correlation between SEO content and Search Ranking.
It’s common for a new website owner to search online for their brand name, and it’s not in SERPs – Search Engine Results Pages. Who do they ask? Their website developer.
Venn Diagram of an SEO and a Website Developer
The relationship between an SEO and a website developer can be visualized using a Venn diagram.
You can see two overlapping circles representing the separate skill sets but intersecting domains of each profession. In the centre, there is a small grey area that represents the shared knowledge and skills that both professions require.
While both developers and on-page SEOs work with websites, their roles are different. Developers focus on building the website and making sure it functions properly, while on-page SEOs focus on optimising the website for search engines. Developers have strong technical skills, while on-page SEOs have strong analytical skills and a good understanding of search engine algorithms.
Your developer is responsible for building your eCommerce website and making sure it functions properly, while an on-page SEO is responsible for ensuring that the website is optimised for search engines, making it more visible to potential customers.
They have different roles and totally separate skill sets and responsibilities.
An on-page technical SEO, on the other hand, is responsible for ensuring that the website is optimised for search engines. They focus on improving the website’s visibility and ranking on search engine results pages. They achieve this by making changes to the website’s content and structure, such as ensuring that the website has high-quality and relevant content, using appropriate keywords, optimising titles and descriptions, and making sure the website’s structure is easy for search engines to crawl. There’s also off-page SEO using VSEO – Video SEO with your free YouTube account.
Google serves YouTube videos in search engine results pages (SERPs) because they are high-quality, engaging and relevant to users’ search queries. YouTube is a trusted source for video content, and by including videos in search results, Google can improve the user experience and provide users with a variety of content types to choose from. Additionally, videos are highly optimized for mobile devices, making them an effective way to deliver content to users who are searching on their smartphones or tablets. By serving YouTube videos in SERPs, Google is able to provide users with high-quality content that is interesting, engaging and relevant to their search queries.
Freelance Video SEO - both Google and YouTube ranking
Google serves YouTube videos in search engine results pages (SERPs) for a number of reasons:
High-quality content: YouTube is known for hosting high-quality, engaging videos that are relevant to users’ search queries.
Authority: YouTube is owned by Google, so it’s a trusted source for video content. Google trusts YouTube’s content and therefore ranks videos from the platform highly in its search results.
User engagement: Videos are highly engaging and can keep users on the search results page for longer, which can improve the user experience.
Variety: Including videos in search results provides users with a variety of content types to choose from, which can make search results more interesting and engaging.
Mobile optimisation: Videos are highly optimised for mobile devices, making them a great way to deliver content to users who are searching on their smartphones or tablets.
Nina Payne is a well-known SEO expert and consultant in the UK, and is often referred to as the “SEO Lady”. She has had a long and successful career in the field of SEO, and has helped many businesses improve their online visibility and achieve their goals.
Some of Nina Payne’s career highlights include:
Founding her own SEO consultancy: Nina founded her own SEO consultancy, Nina Payne SEO, in 2008, and has been providing expert advice and guidance to businesses ever since.
Speaking at industry events: Nina is a regular speaker at industry events and conferences, and has shared her knowledge and expertise with audiences around the world.
Writing for top publications: Nina is a prolific writer and has contributed articles to many Press Release websites with lengthy articles up to 6,000 words long.
Mentoring others: Nina is passionate about helping others succeed in the field of SEO and AI, and has mentored many aspiring SEO professionals throughout her career.
Building a loyal following: Nina has built a loyal following of fans and clients who appreciate her knowledge, expertise, and friendly non-technical, no nonsense approach.