SEO Freelancer in Bristol – Local SEO Training Days in your office
I know, I said the ‘O’ word.. Office. Pre pandamic I travelled UK Nationwide to be hired on a day rate basis for SEO Training days, now restrictions have been relaxed I’m ready to offer SEO in-house training days at your office location in Bristol and Somerset. My home office is in Weston-super-Mare and I’ve delivered tuition to a very diverse base of customers in my 14 year career.
SEO Training Bristol vs Freelance Digital Marketers
It’s a logical decision to DIY SEO in-house when you’re short on funds. Learning how Google ranks a website and videos on YouTube VSEO is super straightforward, you’ll be relieved to hear. All of my 60 minute Zoom consultations come with the offer of recording the session and uploading to YouTube as unlisted so only you have access. Relisten anytime, anywhere.
Search on job boards for SEO adverts, no one is asking to hire an entry level digital marketer as unless they are an agency that offers on the job training.
When you do have the investment to commit, the great news is that my SEO training days include 30 days of support. So, essentially you are hiring me for a whole month of support. Sound good? Schedule a phone call or let’s discuss via email. Which would you prefer?
SEO Freelancer Bristol, Somerset & UK wide remote Digital Marketing – 30 Day SEO Booster
Don’t fancy learning a new skill? Hire me to work for you, I offer a fixed fee package with the moniker 30 Day SEO Booster, this is a try before you commit offer with no ongoing contract.
Which kind of client are you? There’s only two types of clients, those that say “Get on with it Nina” and others who express a desire to learn a little alongside me as I work. If you’d like to partner with me, do let me know whether you’d prefer a hands-off or a hands-on relationship. If you have the time to contribute to helping your website rank in Google, do get in touch and I’ll set you some homework. I promise to reply in 24 hours.
Does a full day of SEO Training scare you? If you would like some one-on-one training then how about Zoom Video training? My 60 minute sessions include Google Analytics and Search Console recommendations, we work together remotely without the need for a webcam.
If you’re new to Zoom, I’ll coach you through the session with ease. I’ve been training for nearly 2 decades in a vast array of IT subjects.
Let’s chat today!
UK Nationwide eCommerce and Local SEO Google Ranking Expert since 2008
It all started when I employed for Funky Pigeon to overthrow Moonpig from Google page 1, position 1 and to suppress them to position 2, swagger to the top of Google and claim the trophy. This took 40 hours a week for 12 months, which is why a lot of sole traders, small businesses, family owned companies and SME’s realise they can’t afford a bum-on-seat SEO, and identify a training requirement as a solution.
Bristol Harbourside, Clifton, City Centre and Spike Island
A hypnosis client in Clifton, two in fact. The first client introduced me to the seond client 6 years after I had trained her! There was no conflict in treatments and locale areas of Bristol. A website development in Spike Island, great story here, when I sat in the hot seat I rattled off a quick Google Business profile generation. They had their account, but zero promotional posts. I had an email from the business owner the next day, Someone had phoned asking for a price estimate – he had seen the ‘offer photo’ in Google!
An industry close to my heart – recruitment SEO – I trained a talented Administration Manager in 8 hours how to boss local job listings. Pre-Google updates of 2010 which was a easy peasey back then. Who else? Oh, the car guy. Bless him, he was torn back in 2009, I refused to commute to Bristol Mon-Friday and he threw a temper tantrum at interview when he offered me the part time job. I pointed out his £25 office chair and soleless desk in a grey cubicle, when I has a £400 comfy chair at home and an ergonomic mouse, plus my own fridge and kitchen next door. Also, I don’t think that you understand the role of a remote freelancer? Anyway, he turned out to be a grumpy sweetheart and we worked together for over a year.
I’ve been flown to Belfast, Northern Ireland to train a team of 10 web developers in the basics of constructing a website with SEO in mind. Actually, that was my first ever training day and I was more confident and excited than I was nervous .. giving you a little insight into my personality. I’m crazy about KIP’s and performance and I adore writing success case studies showcasing my clients Google ranking progress, and when the revenue explosion started.
Semrush Google Algorithm Today
SEO Google Ranking WordPress Case Study
Interior design website – Lorna Syson is a freelance wallpaper designer whose products are stocked by John Lewis UK Nationwide, including Great British bird designs like the RSPB teal blue lampshade in my front room. My cat’s name is Ozzie – who is affectionally referred to as my Office Manager.
Lorna Syson and I began to work together in early 2020 and in the space of 4 months her revenue smashed previous monthly turnover. Read my eCommerce WordPress Google Ranking Case Study.
Over 2 years later, Lorna has owned ALT tags on images like a boss. I get emailes all the time “Just checking if I do X will it affect Y and Z for Google?” and this is the difference between hiring a freelancer vs SEO training. Lorna is too busy to spend 8 hours a week on SEO, but she’s never too busy to take more orders
On-Page Elements for SEO Google Ranking - A Summary
My domain is 12 years old next year, and I’m turning 50 so with age comes trust and confidence. Google trusts domains more as they get older and garner trust with viewing your website through the eyes of it’s ever-changing algorithm with over 220 points which birthed the invention of my 30 Day SEO Booster with zero contract.
Here’s a run down of some important ranking factors, both on-page with content sculpting, to off-page with my exclusive Video SEO backlink strategy.
- Page title: Most important keywords first. Avoid your brand name. Use your target search term at the beginning.
- SEO-friendly URLs: Most important keywords first. Use your target search term at the beginning.
- H1 and H2 headers: Use your target Google search term and most important keywords first, avoiding your brand name.
- Skyscraper content: Write 1,000 words or more. Read my Writing Skyscraper SEO Tips blog post and view my SEO eBook.
- Backlinks from other websites and internal links with keyword-focused anchor text.
Monthly SEO and Website Promotion – Google My Business Included – Are You In SERPs? Here’s A Workaround for FREE
What is SERPs? SERP is an established acronym in SEO circles, quite simply, it stands for “Google Search Result Page” so when you type “SEO Lady” into Google, this search term will display results. Of course, everyone wants to be at the top of SERP on Google page 1.
Google Business Profile Management – Free Website Marketing
If you’ve got a new domain under 18 months of age it’s unlikely you’ll be ranking without employing an SEO you should get yourself a verified Google My Business page and keep it updated at least monthly. if you’re not sure what a Google Business listing website is, the URL will end in business.site – Here’s mine: seolady.business.site
The Google search results page is the top “home page” for your business and reputation. When Google detects a search is about your brand name, it provides a summary of the key information about your business, plus your profile is prominently displayed on the right-hand side of a desktop computer.
Searches on mobile phones will simply show your Google My Business account, however, on landscape tablets and large screen devices like a laptop, will serve you with additional company information and Google blog posts. See my reviews and current blog posts by searching for “SEO LADY” and you will see something similar to this on the right hand side of your screen:
Google my Business Promotional Posts – Free and Effective Website Marketing
Google Business Profile – Act Now
When your information is incorrect or out of date (or completely missing – you don’t have a Google my Business verified account), you make your competitors the first choice and your brand will suffer.
Why? Because people unconsciously blame the business for the wrong information, not Google.
Covid Case Study – When Google Got it Wrong
When COVID-19 hit the UK in March of 2020, it didn’t take Google long to systematically mark a vast percentage of businesses as “Temporarily Closed” which in principle is logical. If your business stayed open and Google had automatically marked you as closed, it’s easy to login to your GMB (Google My Business) account and manually override. It’s also logical that business owners who don’t have the knowledge, or the time to keep on top of their GMB listing then the people that had this knowledge would profit at the expense of your bottom line.
GMB Examples of 2020 – My personal experience
- A mobile beauty company unable to reopen her GMB after she missed the fact her listing had changed from “Temporarily Closed” to “Permanently Closed”
- Swift Google action when a client’s website went offline for just 16 hours. Google automatically removed the website URL from the GMB listing
- 2019/2020 several locally targeted companies fell off the Maps Top 3 Pack as others had garnered more Google reviews in quick succession
Always up to date with Google’s Latest Tricks
Back in 2013 I was certified in Google Analytics and Adwords (now Google Ads) so I’ve been in the game a long time. I’m one of those girls that’s always got access to the internet in my hands. I may reply to your email at 5am, so don’t be surprised to receive a notification on your phone that the SEO Lady has been in touch.
SEO Training Zoom Google Consultations and Adwords Content Writing
I have been training people over Skype and Zoom using screen sharing for 12 years. I offer this specific service to people who want to book an SEO or Marketing training course at short notice or Google Ads landing page optimisation and content writing for maximum conversion rates.
Zoom Google Analytics Training and Website Ranking advice
Delivering an SEO training day recently, I had a question about Google Analytics training. I asked what the goal was, and the short answer was “I don’t know. I just don’t understand Google Analytics. I want reports to show me sources of traffic, how people buy and why people buy”
Book a few hours with me and I will demonstrate in an easy to follow session how to understand Google Analytics, setup automatic email reporting from a custom dashboard, how to set up that dashboard in the first place with all your favourite features, and ensure you have your accounts setup correctly – including linking to the correct Google Webmaster Tools property.
Google Ads Tips for Beginners
WARNING: Never set up an Adwords account for the first time DIY. Over 7 years 100% of all my clients that have tried Adwords themselves have WASTED MONEY by not following the correct procedure to target relevant traffic, paying for irrelevant clicks that do not convert.
I offer a paid traffic content writing writing service and Google Ads account optimisation at a cost of £70/hour. One landing page for paid traffic conversions takes between 2-3 hours depending on the industry.
Flexible Pricing, Summary, Reporting, Homework and 7 Day Support
The hourly Zoom/Skype training rate is £70/hour and all Zoom/Skype training sessions include a 7-day follow on email Q&A support. As it’s impossible to predict how much time you will need I will invoice after the session is complete, email over a summary of our conversation, reports from Google and a list of tasks for your homework for us to work on together.
Adwords isn’t right for every website. Research before you hand over your payment details.
Google says out of 100 clicks that 3 people on average will convert – e.g. Pick up the phone to call, or send an email enquiry, or make a purchase.
Therefore the services you want to advertise you should be aware of the Adwords costings per conversion. Below is a rough estimation:
Essentially 50p per click x 100 clicks = £50 so it follows that 3% of people should convert so £50/3 = £16.70 cost per conversion (sale). Some clicks are £2 each = £50/ conversion.
Some reasons why Adwords does not convert include:
- The landing page is not specifically marketed and optimised for new visitors from Adwords
- The 4 second marketing rule applies, impress or digress
- You are not paying for [exact] match keywords, only broad match keywords
- Low priced product (Under £50)
- Your ads are running 24 hours a day
- You can’t split test as you don’t have 6 adverts
- You can’t split test as you don’t have mobile – specific adverts
- Are Adwords and Google Analytics Linked
- Are your conversions recording accurate data
- Is there a contact telephone number unique to Google (if required)
- High competition keywords / phrases
- Low search volume
- Irrelevant search terms
- Tracking / ecommerce is not accurate