Google Correlate – Keyword Research Tool Part of Trends
Google Correlate was discontinued at the end of 2019, that’s nearly 2 years ago
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Back in 2008 I was working as a full time employee for Funky Pigeon in a 360 degree Digital Marketing Manager role based in Bristol. I was but a young fledgling 30-something new hire, keen and eager to succeed and learn on the job.
The SEO duties were not laid out as bullet points in the advertised job posting, in fact the company was in the midst of rebranding from the old domain Remind4U and it was my place to migrate from this old domain (to the new one that we all know and love FunkyPigeon.com) as such this was my first domain migration and a very much enjoyable seat of the pants experience.
Once the new website design was uploaded to the new domain the Director pulled me into his office one sunny afternoon and instructed me to open a Google Adwords account to get the word out as fast as we could to as many buyers as possible. I had a little experience with Adwords with the company I had previously worked with, and I used Google Trends as a keyword research tool at that time.
Google Correlate shut down on December 15th 2019 as a result of low usage
I do see a lot of traffic in Google Analytics with visitors finding my website for keywords such as “Google Correlate” and “Where has Google Correlate gone” so welcome. Are you here to look for keyword research tools, or just to read what happened?
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Google Trends
This is a neat little invention, I found it fascinating to spot new “hot” trends. Some of you may already know that I was deep in my hobby as a 12″ vinyl DJ during this time and music was, and still is, a huge part of my life.When Duffy – Mercy hit the charts at number 1 it stayed there for 5 weeks and was in the UK charts for a total of 57 weeks. Google Trends saw a huge spike and then a predictable dip as time went on.Google Correlate is part of Trends
Visit Google Trends today – you can even see data for a year in Search so that you can view what was trending on Google by year – here’s a snapshot of 2008
Searching for Duffy – Mercy displays a popularity graph and related keywords. These related keywords are what helps when researching target Google search phrases for SEO ranking.
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Google's Ranking Algorithm Got Smart
Back in 2007 Search Engine Optimisation was never a major issue for websites, it was easy to rank on the first page of Google simply by repeating key words on the website and also in the meta tags to climb up in rankings.
Business also used other tactics of keyword repetition to shoot up in Google – simply by adding white text on a white background so the human eye couldn’t see the junk text, but Google could.
Google Food – What are Search Engines really looking for?
OK, so here the scenario is that you are a law firm in Brighton. This happens to the the search phrase you want to rank on Google page 1. The keywords make up a search phrase in order of importance.
- Page URL structure – great for geographically tageted businesses. For example, a law firm in Brighton should create a blog post or an internal page with the URL ending in /law-firm-brighton.
- Maximise your H1 header – Avoid saying “Welcome to my website” in big bold letters, tell Google that you are a Law Firm in Brighton (and your specialist areas too).
- Textual Content – Each page should have at least 300 words. Search Engines are like humans, they read a website like a newspaper. No one wants to buy a newspaper with nothing to read.
- Images – Rename your images from “My logo” or “DC0034” to your chosen key phrase, so “Law Firm Brighton Family Lawyers Logo_1” instead.
- Ensure other people are linking back to your site – Google likes backlinks from relevant and trusted websites like Yell, Thompson Local and even Google+ and YouTube. Google owns YouTube and also the site blogger.com. Create extra traffic by ensuring your website is mentioned online with business profiles.
What are Search Engines not looking for?
- Spammy blog comments from outside of the UK.
- Hundreds / thousands of low level backlinks that have been bulk added by an overseas SEO company for a few $dollars. Or you woke up one day and decided to add your company information on as many business directories as possible. Learn more about Video SEO and Backlinks.
- Linking from ‘Bad neighbourhood’ websites such as adult or gambling.
- A pretty website with lots of photos and zero text. Read about the most common eCommerce Errors and judge yourself, how many mistakes are you guilty of?
- A website built on a free platform such as Wix, Hibu/Yell or Weebly.
Try it for yourself – Google search for your geographical area and your services – what page in Google is your website? Can you see your competitors above you? Often wonder how they dominate Google search results? They have employed an SEO company, or invested in SEO training to learn SEO.